Zanzibar Social

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Zanzibar Social

Boutique Melbourne digital marketing agency helping business owners with all their social media mana

19/10/2023

Ready to Grow Your Brand? We're Taking New Clients! 🌟

At Zanzibar Social, we're thrilled to announce that we're opening our doors to new clients who are ready to take their brand to the next level! 🚀

Here are the services we offer, tailored to elevate your brand's digital presence:

Content Strategy and Planning: 📅
We're the architects of your content success. We will design a roadmap that aligns with your brand's vision and goals. Let us guide you on the path to content marketing mastery.

Content Creation: ✍️
Words, visuals, and multimedia – we're the maestros of crafting captivating content. Watch your ideas come to life as we create content that resonates with your audience and tells your brand story.

Social Media Management: 📱
Our social media wizards will nurture your online community, spark engagement, and help your brand flourish in the digital landscape. Let's make your social presence shine!

Email Marketing: 💌
Unlock the power of email marketing. We'll help you connect with your audience on a personal level, nurturing leads, and guiding them through the customer journey.

Content Marketing Education: 📚
Knowledge is power. Join our workshops, training programs, and access a treasure trove of educational materials. We're here to empower you with the skills and insights you need.

Ready to grow your business? 🌱 Book a FREE 15-minute discovery call now and unleash your potential! Let's talk about strategy, growth and success with the power of content marketing 💼💥

24/08/2022

The anticipation is high, and the momentum is strong. This month, Zanzibar Social is coming back bigger than ever.

We're happy to announce that we're reopening Zanzibar Social. This month, we relaunch with an updated look, new offers and new services for your business.

We're excited to announce our new offers to help guide businesses through their digital transformation in the coming days 🌱

14/12/2021

Marketing Tips 🌱

We often get asked “what’s the best digital marketing tips?” 🤔💭

That question has a million answers depending on the industry and nature of business. But as a general focus, the following would have to be our top digital marketing tips for business owners.

1. Optimise your website
For product and service based business having a functional and engaging website is so important. You can use a range of platforms like Wix, Wordpress, Shopify or Squarespace and host it for less than $30 a month. Many of these sites have the ability to upload a template so you get that designer feel for bootstrapping prices.

If your budget allows consider bringing on a copywriter or SEO specialist to optimise your website. They can also give you insight to improve your customer journey and increase user experience - leading to sales!

2. Set up your social media
Social media gets you into the digital world. If you’re not on socials your brand doesn’t exist. Consumer behaviour is changing and the need for social proof is growing in demand. By creating social proof you are also increasing brand loyalty with your customers.

3. Create more content
Now this is an important one and often pushed to the side for business owners. Creating content can vary depending on the platform and business needs but key ideas are emails, brand photography, updating website content, posting online just to name a few.

Needing assistance with implementing these tips in your business? Send us a message or visit our website via our link on bio to contact one of our digital marketing strategists 🪴

06/12/2021

Did you know we offer content creation at Zanzibar Social?

Our skilled team have experience in both videography and photography. In particular reels and TikTok creation, e-commerce and branding photography as well as capturing events.

We have both content creation packages and hourly rates if you’re wanting something more customised.

Wanting some new imagery for your biz coming into the new year? Send us a message or contact us online to book in your session 📸

30/11/2021

It's beginning to look a lot like Christmas 🎄

We're looking to celebrate the festive season and give you the opportunity to take the first steps to achieving those business NYE resolutions.

Till the end of this month get a 1/2 day marketing session (3 hours) for just $250. Normally $350 for 90mins, so double the time for less!

Spend time with our founder, Brooke who has over 4 years experience in the marketing and branding world and worked with dozens of businesses. This powerhouse session can be used to discuss anything marketing, buisness positioning, social media or online digital growth.

For more information or to book a limited spot, contact us online at www.zanzibarsocial.com/contact

We look forward to helping your business grow 🌱

25/11/2021

Winging it will not cut it if you want to build your business. Bit of a hard truth there?

This is the difference between working on your business proactively and reactively.

Many businesses operate with a reactive strategy. When a competitor innovates or does something to make themselves more attractive to the target audience, other businesses are left playing catch-up. Even with marketing or content creation rather than planning, thinking about your ideal customer and their journey, you just throw stuff together and hope for the best.

On the other hand, a proactive strategy takes time and planning in advance. Taking the time to understand your core values and unique selling point. Getting concrete on who your ideal client is and customising content to connect and solve their pain points. Not just with a post or email here or there, but a mapped out customer journey.

So how do you move to a more proactive strategy? Here are some steps:
1. Set the goals
2. Make sure you know your target market and niche
3. Create a plan of action based on the above

At Zanzibar Social we can assist with the development of a marketing plan, content creation and social media management. This allows you to focus what you love doing in your business.

Remember 1% better each day is 365% better each year 🌱

24/11/2021

The team at Zanzibar Social are so excited to announce our new branding!

Over the last few weeks our team have been working hard to create the new vision of Zanzibar Social. Our Creative Director, Brooke created the original branding 3 years ago with a big dream of providing marketing support to businesses. How we have grown since then!

We can’t wait to show the big changes coming in the new few months 🌱

24/11/2021

We’ve been a bit MIA on the socials recently, only because we have big plans that will be released tomorrow 9am 🌱

05/10/2021

Have you got an active email list? 📩

Hypothetically if the social media apocalypse happened or you lost access to ALL social media platforms, how would your audience find you? 🤔

It’s probs got you in a cold sweat right? You know it doesn’t have to be that way! Building a solid and engaged email list is critical and should be a must have in your digital marketing strategy 🌱

Here are our 3 top email campaigns also known as your new favourite employee:

1. Welcome Series 👋🏼
Not only do automated email campaigns net nearly 70% higher open rates than the typical email, when that email is an automated welcome message to new subscribers, your open rates only continue to grow.

2. Onboarding emails 🚂
While welcome emails and onboarding emails often get clumped together in an automated welcome series, they’re two very different emails. What makes an onboarding email different from a welcome email is that these emails are intended to get your new subscribers started in the purchase process. Building the customer lifetime value

3. Re-engagement emails 📲
Re-engagement emails are automated emails that should be sent out to anyone who falls under your brand’s unique definition of “inactive.” Some subscribers just become inactive. However, before you write them off as a lost cause, you should be trying to re-engage them and encourage them to return.

Need help setting up your email campaign? Send us a DM with “EMAIL READY” to organise your complimentary discovery call and get 15% off our email marketing campaigns this week only (Ends Sunday 10th October)

08/09/2021

5 steps for building a business that you love 🌱

1. Find your passion.
This is definitely easier said then done! If you don’t know exactly what you want but have a rough idea what you want to do a fun tip is to list all the things you love doing. Take your time, even a few days to brainstorm everything that comes to mind.

2. Problem Solve
Now on a seperate piece of paper begin to list our all problems that you could solve. Talk to friends and family, go on Facebook groups listen to what others want because they will be your audience. Link problems and your interests to create niches. For example you might like hairdressing and supporting mums. Baking and finding vegan alternatives. House plants and fun accessories.

3. Scale and Survey.
You can do this on paper or great a rocking excel document rank your niches. 5 being you are in love with the idea and super passionate and 1 that you’re not too interested in it.

4. Research.
Now you know you all the niches you like and thinking with a business mind. Take your top ideas and begin to research. Find out if the business you’re looking into has a profitable future, is there is a demand for it? Are people needing the service or product? Look for competition.

5. Find your USP
Find your unique selling point (USP) What makes you different to existing businesses in the market? How is your business going to stand out?

Needing help launching or pivoting your business? We are so excited to announce the opening of our first program “Launch Me”

This is a 6 week intensive 1:1 program with our founder, Branding and Digital Marketing Strategist, Brooke Lennon. This includes weekly calls where we can brainstorm and take step by step actions to officially launch at the end of the 6 weeks. Limited spots only.

Send us a DM or visit our website to enquire ✨

03/08/2021

We’ve got something new and shiny ✨
A brand new website!! 👏🏼👏🏼

After 12 days of hard work, an estimated 32 cups of tea and a few choice works due to technical difficulties. Zanzibar Social’s website is now live and functioning.

You’ll be able to find our full range of services, about ZB and the owner Brooke and soon to be a hub of digital resources.

Would love it if you could check it, the link is in the bio 🌱

30/07/2021

So yesterday I did something completely out of my comfort zone... I featured on a live TV interview 😱

Now for those who know me, I’m a chatter box and talk to anyone and everyone. But when it comes to public speaking and doing something new, I can get a little (ok a lot) nervy. When I had the opportunity to speak on I knew I needed to take on the chance to feature in the media and share our founding. From pitch to having my on the interview the whole process was stream less and easy.

My clients know how much I preach about PR exposure and getting your brand in the media, it was about time I took a page out of my own book!

For those interested in learning more about how I was featured, feel free to send me a DM or if you’re wanting to look into getting more PR exposure for you business send us an email and we can organise a free discovery call 🌱

16/07/2021

After a few months off, I have now opened my books up for new client projects! While not active online, I was still taking on a handful of projects but get ready to see a few more posts and a more active profile.

Zanzibar Social will be offering the services you know and love such as:
- Social Media Management including engagement strategy, caption copywriting, post scheduling, and hashtag research

- Brand Strategy including logo design, brand identity, and brand development

- Content Creation: including content calendar, graphic design, product photography, post templates, and digital resources

Now offering Digital Advertising as a new service! This includes paid advertisements on Instagram and Facebook, email and SEO campaigns, affiliate and brand collaborations/influencer work.

Need something personalised your business needs or are not sure where to start? Send a message via DM or email and organise your complimentary discovery call 📞

08/02/2021

Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”.
As a social media strategist, this makes me very excited. What doesn’t make me excited is how many businesses are still trying to market on social media without a documented strategy.

Social media strategy... what is it?
A social media strategy (also know as part of a digital strategy documents how a business or organization will plan, execute, and measure all social media marketing activities.

In this post, you will learn the 5 steps your business must take to create an effective social media marketing strategy.

1. Audit your current social presence
Out with the old in with the new, clear out everything that isn’t include with your current vision. This means archiving posts and giving your socials a facelift. Think new pictures, story highlights/cover page and a clear profile picture.
2. Document who your ideal customer is
Take some time to really hone in on who you’re serving, what problems they are having and how you can serve them.
3. Create your bio pitch
You’ve heard of an elevator pitch but what is your bio pitch? Essentially your Instagram bio but with limited characters how do you summaries who you are and what you do?
2. Create engaging and purposeful content
Content batching!! Get your content pillars down and create content around those core 5 topics (I’ll speak about this in a later post) I usually work or a 2-3 week period but even a week is good!
5. Plan, track, analyse and grow
Once you begin to plan your content, track what works and doesn’t, analyse what your customers are saying (or not saying) and tweak your content so you can grow your business’s online presence 🌱

01/02/2021

Who else is a Monday content planner? For me Monday is a client social scheduling day, where I plan online content for the next 1-2 weeks.
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For those also planning your content, I’ve got a week worth of content ideas to help you out! These are posts ideas I use for my clients, free for you to use. As my method focus on engagement, connection and community, these post ideas will help you create engaging content and build connections with your audience to path a way to having a loyal community of followers.
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Remember to save for future reference! 🌱✨

12/01/2021

The number one reason businesses trust us to run their social media platforms is the results that it brings them. Not only do we grow and developed a deep connection with their users online and create sales and bookings, it takes the weight of creating and maintaining a presence online. This means they can focus where their passion and talents are. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Interested in working with us and having us look after your socials? Send a message and we can organise a FREE consultation this week 🌱

16/09/2020

What might it look like to finally set up your business social media content this week? Or do you have an idea but missing the visuals to bring it to life? 🤔

Here's the thing...
I have availability this month to create the perfect plan for all things social media marketing and branding! That logo or Insta graphics you've been dreaming of awaits you.

Send me a message for more info and to book your FREE 30min business consultation to provide you with the next set for launching and growing your business 🌱

Address

Melbourne, VIC

Telephone

+61468952026

Website

http://www.zanzibarsocial.com/

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Videos

We’ve been a bit MIA on the socials recently, only because we have big plans that will be released tomorrow 9am 🌱

Have you got an active email list? 📩 Hypothetically if the social media apocalypse happened or you lost access to ALL social media platforms, how would your audience find you? 🤔 It’s probs got you in a cold sweat right? You know it doesn’t have to be that way! Building a solid and engaged email list is critical and should be a must have in your digital marketing strategy 🌱 Here are our 3 top email campaigns also known as your new favourite employee: 1. Welcome Series 👋🏼 Not only do automated email campaigns net nearly 70% higher open rates than the typical email, when that email is an automated welcome message to new subscribers, your open rates only continue to grow. 2. Onboarding emails 🚂 While welcome emails and onboarding emails often get clumped together in an automated welcome series, they’re two very different emails. What makes an onboarding email different from a welcome email is that these emails are intended to get your new subscribers started in the purchase process. Building the customer lifetime value 3. Re-engagement emails 📲 Re-engagement emails are automated emails that should be sent out to anyone who falls under your brand’s unique definition of “inactive.” Some subscribers just become inactive. However, before you write them off as a lost cause, you should be trying to re-engage them and encourage them to return. Need help setting up your email campaign? Send us a DM with “EMAIL READY” to organise your complimentary discovery call and get 15% off our email marketing campaigns this week only (Ends Sunday 10th October)