Four Drunk Parrots

Four Drunk Parrots We can't fly but we aim high! B Corp Certified MarTech
Sydney / Ballina / Darwin
(7)

Achieving and maintaining a high ranking on search engines isn't a walk in the park. It's a continuous process that dema...
16/04/2024

Achieving and maintaining a high ranking on search engines isn't a walk in the park. It's a continuous process that demands dedication, patience, and ongoing effort. SEO isn't a quick fix; it's a long-term strategy that requires consistent refinement and adaptation.

Think of it as a marathon, not a sprint. While climbing the search engine ranks takes time and effort, staying there is an even greater challenge. The digital landscape is ever-evolving, with algorithms changing and competitors vying for the top spot. It's a race where the finish line keeps moving, and the only way to win is to keep pushing forward.

But fear not! With the right strategies and insights, you can navigate this dynamic terrain with confidence. We'll be sharing more SEO tips soon to help you stay ahead of the curve. So stay tuned and get ready to elevate your online presence like never before!

#1 Word count matters
Google values comprehensive content that provides value to users. Pages or posts with fewer words might be seen as thin content, which isn't what search engines want. Aim for over 300 words for posts/pages and 200+ for product descriptions to help Google understand your content better. Quality always tops quantity!

#2 Content matters
While word count is important, remember: Google isn't your primary audience. Focus on writing quality content that resonates with your visitors. Original, informative, and easy-to-read content is key to ranking well on Google. Your audience comes first!

#3 Speed matters
Site speed matters more than you might think! Use Google PageSpeed Insights to optimise your site for faster loading times. A speedy site not only pleases Google but also keeps your users happy.

Can you recall the early days of web design, when designers enthusiastically toyed with shadows, sprinkling them everywh...
04/12/2023

Can you recall the early days of web design, when designers enthusiastically toyed with shadows, sprinkling them everywhere - headlines, images, text, and buttons? Shadows were the go-to for emphasising design elements. Who doesnโ€™t love a good drop shadow, isnโ€™t it?

As the web blossomed into a vibrant space, buttons not only used shadows but also a diverse palette of colours.

In the current flat web design trend, shadows and 3D effects took a backseat. Designers and UI enthusiasts favouring a cleaner, flatter look.

Flat web design makes websites more lightweight and allows designers to open up their horizons by not emulating real-life elements and bringing them into web design.

Backlinks, also referred to as inbound or external links, are links found on one website that direct users to another si...
25/09/2023

Backlinks, also referred to as inbound or external links, are links found on one website that direct users to another site. These links are akin to votes of confidence in the eyes of search engines, such as Google. When you link to another site, you essentially vouch for its credibility.

This is why web pages with a substantial number of backlinks often attain higher rankings on Google, particularly if these backlinks originate from trustworthy and authoritative sources. The benefits of backlinks encompass:

1. Enhancing search engine rankings.
2. Elevating your online credibility.
3. Assisting Google in discovering new web pages.
4. Directing referral traffic to your website.

Let's discuss your SEO strategy, how to find backlink gaps or opportunities and how to disavow toxic links. Call us now at (02) 6686 0117 to start the conversation.

Use local suppliers: apart from the reduced cost of shipping that will be reflected in your cost of production, buying f...
25/07/2023

Use local suppliers: apart from the reduced cost of shipping that will be reflected in your cost of production, buying from local suppliers will also reduce the environmental issues stated above.

Read more ๐Ÿ‘‰ https://lttr.ai/AEcqC

Stop and smell the roses! Are you really seeing how your CRM can help drive sales growth to a whole new level? Don't del...
07/07/2023

Stop and smell the roses! Are you really seeing how your CRM can help drive sales growth to a whole new level? Don't delay - check out what it has in store for success!
Read more ๐Ÿ‘‰ https://lttr.ai/6tD1

How can a CRM benefit your business? CRM (customer relationship management) helps businesses manage customer interactions and data.

One of the best ways to balance purpose and profit is to prioritise people over profits.Read more ๐Ÿ‘‰ https://lttr.ai/ADZJ...
29/06/2023

One of the best ways to balance purpose and profit is to prioritise people over profits.

Read more ๐Ÿ‘‰ https://lttr.ai/ADZJ1

%Purpose and profit are not mutually exclusive. In fact, purpose and profit can go hand in hand.

If you're marketing to a global audience, it's important to be aware of the different search engines that are popular in...
28/06/2023

If you're marketing to a global audience, it's important to be aware of the different search engines that are popular in different parts of the world.

Read the full article: Search Engine Trends: What You Need to Know
โ–ธ https://lttr.ai/ADWjx

%As a marketing manager, it's important to stay on top of the latest trends in search behaviour. Different search engines are popular in different parts of the world, so if you're marketing to a global audience, you need to be aware of that.

More investor confidence in green industries in the climate business as there is more clarity on the regulatory framewor...
22/06/2023

More investor confidence in green industries in the climate business as there is more clarity on the regulatory framework.

Read more ๐Ÿ‘‰ https://lttr.ai/ADK8i

%Here, we recap the progress that has been made since the Paris Agreement was signed. And then, we will try to simplify what is on the agenda at COP this year. Finally, we will share what all of this might mean for businesses.

Your target market will not be anyone that wants the product, but everyone that is willing to pay a higher amount of mon...
19/06/2023

Your target market will not be anyone that wants the product, but everyone that is willing to pay a higher amount of money for a product that makes them feel superior to other users of similar items.

Read more ๐Ÿ‘‰ https://lttr.ai/ADCYU

Brand positioning all starts when you take steps that will put a unique image of your business into the minds of your target market.

Since there are competitors who are also after your target market, you have to be on the first page of Google and even b...
19/06/2023

Since there are competitors who are also after your target market, you have to be on the first page of Google and even be in the top search results. We have spent a great deal of time analysing what works best for our clients and one thing that always gets targeted, qualified traffic are well though-through FAQs. They work for voice search, they work for SERPs, they work for a great customer experience! So if there is one SEO tip from me to you, then it would be to work on your FAQs today.

Read more ๐Ÿ‘‰ https://lttr.ai/2g92

Read why you should invest the necessary resources and emphasise the application of SEO in your quest to create the most useful FAQ page.

One of their key features is marketing automation.Read more ๐Ÿ‘‰ https://lttr.ai/ADAuK         %
18/06/2023

One of their key features is marketing automation.

Read more ๐Ÿ‘‰ https://lttr.ai/ADAuK

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Pricing your products can be a daunting task, but its important that you do so or risk missing out on sales or worse, th...
18/06/2023

Pricing your products can be a daunting task, but its important that you do so or risk missing out on sales or worse, that you make a loss.

Read more ๐Ÿ‘‰ https://lttr.ai/ADAT8

Check the advantages of Competition-based pricing and how it can benefit your company. All the details in this blog.

Want to make sure your team is truly living out the mission of your business? Gather together for some regular powwows a...
15/06/2023

Want to make sure your team is truly living out the mission of your business? Gather together for some regular powwows and brainstorm about how ya'll can keep that fire burning!
Read more ๐Ÿ‘‰ https://lttr.ai/4SRd

Reviews instigate trust but also help customers to form an opinion about your business practices such as shipping, retur...
13/06/2023

Reviews instigate trust but also help customers to form an opinion about your business practices such as shipping, returns, and general customer experience.

Read more ๐Ÿ‘‰ https://lttr.ai/ACylD

This means that valuable resources are wasted in keeping this data safe and accessible.Read more ๐Ÿ‘‰ https://lttr.ai/2KGK ...
12/06/2023

This means that valuable resources are wasted in keeping this data safe and accessible.

Read more ๐Ÿ‘‰ https://lttr.ai/2KGK

Be sure to include all the necessary information, such as what services you offer, what makes you unique, and how to get...
10/06/2023

Be sure to include all the necessary information, such as what services you offer, what makes you unique, and how to get in touch.

Read the full article: The Anatomy of a Great Service Page
โ–ธ https://lttr.ai/ACshs

A study by the University of Bristol found that eliminating buffering could save 3% of the world's entire electricity co...
09/06/2023

A study by the University of Bristol found that eliminating buffering could save 3% of the world's entire electricity consumption by 2020.

Read more ๐Ÿ‘‰ https://lttr.ai/2KIO

Do you need an expert but don't know where to start or how to upgrade your sales/marketing efforts?Read the full article...
09/06/2023

Do you need an expert but don't know where to start or how to upgrade your sales/marketing efforts?

Read the full article: ActiveCampaign Agency
โ–ธ https://lttr.ai/ACqHp

%Do you need an expert but don't know where to start or how to upgrade your sales/marketing efforts? ActiveCampaign Agency can help.

A Media Page, sometimes called a Press or News page is a page on your website designed as a specific marketing tool that...
28/05/2023

A Media Page, sometimes called a Press or News page is a page on your website designed as a specific marketing tool that can work in two ways

Read the full article: The Anatomy of a Great Media Page
โ–ธ https://lttr.ai/ACNFi

This may appear to be a small amount of time, but because of the value that a fractional CMO brings to a marketing depar...
28/05/2023

This may appear to be a small amount of time, but because of the value that a fractional CMO brings to a marketing department and the entire business as a whole, it is actually a lot of time with respect to productivity.

Read the full article: What is a Fractional CMO?
โ–ธ https://lttr.ai/ACNAY

And since VoC will make your company focus on the needs and welfare of your customers, it will also make you practise et...
26/05/2023

And since VoC will make your company focus on the needs and welfare of your customers, it will also make you practise ethical marketing.

Read the full article: Voice of Customer Program Methodologies
โ–ธ https://lttr.ai/ACJDe

Voice of Customer Program Methodologies that will enhance your customer experience and boost your marketing ROI.

Forget traditional marketing - this is the age of direct connection. Direct Marketing uses social media as an intermedia...
02/05/2023

Forget traditional marketing - this is the age of direct connection. Direct Marketing uses social media as an intermediary to reach customers with a personalized touch and get your brand out there in a big way!

Read more ๐Ÿ‘‰ https://lttr.ai/ABOXQ

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Although globalisation might seem like a dream come true for businesses, it's actually quite pricey - with sky high cost...
26/04/2023

Although globalisation might seem like a dream come true for businesses, it's actually quite pricey - with sky high costs of resources and potential hazards from pollution due to all the goods flying around constantly. Time to start getting green!

Read more ๐Ÿ‘‰ https://lttr.ai/3cz0

Address

2 Martin Street
Ballina, NSW
2478

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61266860117

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