12/07/2023
Media Monitoring?
Brand management is one of the fundamental factor to fight competition . This can be achieved through media monitoring. Beacon research has qualified team with more than ten years in media monitoring services. In general, media monitoring is the process of scouting all media for information that’s important to you. In detail, it’s about collecting media mentions of your business, competitors, industry, or any other market-related topic. No matter the medium, companies need to listen to what’s being said about their brand, products, or services. The data is collected from different radion stations in Zimbabwe such as Radio Zimbabwe, Star Fm, Power Fm, ZIFM , National FM,CapiTalk and Classic 263. Our effort and is to monitor every business and advertising campaigns activity on electronic media. Media monitoring identify the sentiment of brand mentions, including both text and imagery.
Types of Media Monitoring
The two types of traditional media monitoring are print media and media broadcasting media . Media monitoring tracks the full range of media coverage of a business, including traditional and digital media outlets.Print media include the source of information from newspaper sch as Herald, News Day, Daily News, Chronicle, Sunday Mail, H Metro and B Metro . Beacon Research team collect all business activities and adverts from print media for marketing intelligence purpose.
Broadcast media monitoring included the manual recording of industry-relevant content on tapes, speech-to-text transcription, and analysis.Broadcasting media remain the most critical choice to any organisation. Many people listen different radio station for entertainment and business can advertise their products on radio and TV. At the present time, traditional media monitoring tools are less popular among communications professionals, but still useful on numerous occasions. Its our duty to to provide our clients with daily ,weekly and monthly trending update your brand on print and broadcasting media.
A media monitoring report document is given with compilation of selected data points, KPIs, and numbers. In detail, a report contains analytics, graphs, and goals that help businesses evaluate their marketing efforts and content strategy.
For more Information Contact Ncube Rebornstar +263783002910