Dalma Marketing Agency

29/07/2024

What industry news are you most interested in this week? 🤔 Scroll through our latest industry news updates and let us know which stories catch your eye! We're also here to keep you informed and ahead of the curve. 📈

1. Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons

"The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn’t have to mean “business-to-boring.”

Link to Article:
https://www.marketingdive.com/news/palo-alto-networks-keanu-reeves-ai-cybersecurity-campaign-trail/722243/

2. Google ad revenue resilient as company contends with cookie, AI transitions

"A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations."

Link to Article:
https://www.marketingdive.com/news/google-q2-2024-earnings-cookie-deprecation-AI-overviews/722236/

3. And just like that, Google won’t be deprecating cookies. What now?

"The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world."

Link to Article:
https://www.marketingdive.com/news/google-wont-deprecate-kill-cookies-chrome-advertising/722053/

4. What you need to know about data in marketing

Link to Article:
https://www.marketingdive.com/trendline/data/68/

5. How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal

"As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony."

Link to Article:
https://www.marketingdive.com/news/coca-cola-delta-paris-olympics-nbcu-nbcuniversal-advertising-campaigns/721915/

6. How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’

"Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising."

Link to Article:
https://www.marketingdive.com/news/deadpool-wolverine-brand-partnership-ad-campaigns-heinz-heineken/721868/

7. Nike kicks off marketing comeback with gritty Olympics ads

"The sportswear giant has positioned the Paris Olympics as a moment to reclaim “sharper and bolder” marketing."

Link to Article:
https://www.marketingdive.com/news/nike-summer-olympics-2024-ad-campaign-willem-dafoe/721973/

Taken from: Marketing Dive

The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn't have to mean “business-to-boring.”

01/05/2024

Cheers to the backbone of our society, the hardworking men and women who make the world go round! Happy Workers' Day! 💪🔧🌍

18/04/2024

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04/04/2024

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01/04/2024

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27/03/2024

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25/03/2024

Welcome to Dalma Marketing Agency, where digital dreams become reality! 💫✨ Our vision is to revolutionize the digital landscape by empowering brands to thrive in the online realm. With a mission to blend creativity and strategy, we are committed to delivering impactful, results-driven solutions that propel your brand to the forefront of the digital universe. Work with us to get your business to digital greatness!