๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ซ๐ ๐จ๐ง:
Here is A Simple Breakdown
Social media marketing is full of buzzwords and industry terms that can be confusing. Hereโs a quick guide to some of the most common terms and what they actually mean:
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Engagement Rate
This is a measure of how much people interact with your posts. Likes, comments, shares, and clicks all count as "engagement." A high engagement rate means your audience finds your content interesting!
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Reach vs. Impressions
Reach: The total number of unique people who see your post.
Impressions: The total number of times your post is shown, including repeats. So if someone sees your post twice, thatโs two impressions but only one reach.
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CTR (Click-Through Rate)
This is the percentage of people who clicked on a link in your post out of everyone who saw it. A high CTR usually means your content or call-to-action (CTA) was effective!
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Organic vs. Paid Content
Organic Content: Posts that reach people naturally, without spending money.
Paid Content: Posts that you pay to boost or advertise so that more people see them.
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KPI (Key Performance Indicator)
KPIs are specific goals set to measure success. For example, if your KPI is engagement, youโll be focused on increasing likes, shares, and comments.
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Algorithm
This is the system each social platform uses to decide what content people see in their feeds. Itโs constantly changing and usually favors posts with high engagement!
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ROI (Return on Investment)
ROI shows the value of your social media efforts compared to the money and time you spend. If youโre making more than youโre spending, your ROI is positive.
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Influencers vs. Micro-Influencers
Influencers: People with a large following who can help promote your brand.
Micro-Influencers: People with smaller, highly-engaged followings. Theyโre often seen as mo
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