19/10/2020
R500 REWARD for a REFERRAL.
Fill in the form at https://Westville.app/REFERRALS to refer a goods or service supplier to the Westville Community, and if your referral is the first for any given supplier that lists DEALS, REWARDS and PROMOTIONS on the WESTVILLE DEAL FINDER, then you will receive R500. Ts & Cs Apply.
If you are delighted by a supplier to the Westville Community, we would love to get your referral; it’ll take only a couple of minutes.
WHY THE WESTVILLE DEAL FINDER
Most of us are sent emails on a daily basis about gadget deals. The WESTVILLE DEAL FINDER gives you the opportunity to subscribe to the Deals, Rewards & Promotions on offer from your favourite suppliers. It’s easy; subscribe to a supplier and get sent a monthly update on upcoming Deals, Rewards and promotions that are relevant to you.
IS THE INTERNET DEAD?. IS THE SMALL BUSINESS HONEYMOON ON THE INTERNET OVER? DO YOU HAVE A LOCAL BUSINESS? IF SO DOES IT DRIVE BUSINESS TO YOUR DOOR? IF NOT YOU NEED THE WESTVILLE DEAL FINDER; HERE’s WHY.
There is a secret to the Internet that’s taught in biology classes around the world; it’s osmosis. In this analogy, the Internet is fluid. It’s not a block of ice. It’s on the boil. It continually absorbs and mingles ideas and solutions to needs. What works is nurtured and matures to notch up explosive growth that dynamically alters the balance of online behaviour.
Yes, internet osmosis sees the spontaneous development of ideas until competing ideas neutralise or dilute any dominance that may have taken hold. Change is continuous, and every new winner creates a loser. In short, change on the Internet is nothing short of unconscious osmosis.
So, what has the Internet been absorbing or mingling? Let’s look at what has been driving growth, what’s been influenced by the change and the consequences.
Small business has been a growth sector for decades. Ten years ago, SMEs fell in love with the benefits of having a website. They also fell in love with social media advertising. What an affordably brilliant way it became to grow your business. Getting a website became doable; DIY project adverts told us they’re easy to build, cheap to advertise, and it was. Self-made advert templates, DIY video ad-builders, blog builders and more sprang up to create the new world of eBusiness. Undoubtedly, websites coupled to social media was a solution to the needs of small business, and the Internet grew explosively!
In 1991 the first website arrived on the Internet to be joined by some seventeen million others by 2000. The world woke up to just how affordably brilliant the idea of a website was by 2010 when the website count on the Internet had risen to just over two hundred million sites.
By 2010 the average internet user was being targeted with adverts on the Internet, and there were some 20 million devices using AdBlock software. This rose to about two hundred and fifty million by 2020 on desktop PCs. This is not the full story for the shift to mobile phones was in full swing. Today over 90 per cent of ad revenue is earned from users on mobile devices; this is even though about three hundred and eighty million mobile devices now boast Adblockers. Adblockers are software programs that run on internet browsers. Some browsers, such as Google’s Chrome Browser do not support Adblockers, which has seen the growth in the usage of mobile phone browsers that do. Other content publishers such as YouTube offer ad-free subscriptions, so you can pay to make the ads go away!
Buckle up; the G forces in the thrust to 2020 were indeed explosive. Click fraud arrived to dilute the value of online advertising which saw massive growth. By 2015 there were some two million Facebook advertisers, and by 2020 this has risen to six million. By 2015 there were some four million advertisers on Google which rose to seven million by 2017. In recent years growth of about twenty-five per cent, a quarter meant an annual doubling of advertisers. Social media advertisers compete for ad space. The pay-per-click model is auction-based, so the more demand there is, so the price will rise.
Given all of the above does online advertising and SEO work? It does, but it is now beyond the reach of the average small business who do not have colossal ad spend budgets.
There are now over 1.7 billion websites, and 1.5 billion of these are dormant. A human being never reads about 50 per cent of all online adverts.
Due to keyword abuse, the quality of online search results is poor. The result is that some seventy-five per cent of us never scroll past page one of a search result.
The honeymoon is over. Websites now do not drive new customers to small businesses who are lost on the Internet because they cannot afford the required ad spend budgets.
So, what is the early trending solution? Let us start with the problem. At the core, the Internet has become too big. Ponder for a while on how we can make it smaller while I discuss personal networking as it too is a key to the solution.
Spreading the word on reputations with word of mouth referrals has been around forever. You and I are on preferred social media sites where we, on average, have over 300 online friends. If a small business has only 500 customers, then the reach of their customer base is a staggering 150,000! There will be duplication but suffice to say that the customers of small businesses know the potential new customers that any business would like to have. Do the maths, if customers introduce just one friend to a business, it’s turnover will double. Can this be done in 90 days? Yes, but it is not likely because over seventy per cent of us, who are delighted customers, do not make referrals.
You and I are likely to be busy, and so we do not make the referrals that we otherwise would make if it were easy. The trick is to make it easy and add a relevant reward, and the results will astound you.
Back in 1887, Asa Candler had an idea to transform his insignificant tonic into a market-dominating drink. His idea was to hand-write an invitation for customers to share with friends to try a free glass of his tonic. By 1913, eight and a half million hand-written invites had been redeemed, and the drink had become a national craze in the USA called Coca-Cola!
My favourite examples of referral marketing success include; PayPal the international payment gateway who launched a referral programme, and they achieved a seven to ten per cent daily growth which rocketed them to over 100 million users by September 2003. Airbnb, launched in 2008, doubled their members with a referral programme. Uber expanded into over 50 countries in three years with double-sided referral rewards.
Right here in Westville, Webo launched the Westville App. It is hosted and integrated with the international Webo Directory that seeks to take African Small business to new markets. The Webo Directory currently gets about one to one point six million hits a month. Being listed is free. It’s like having a shop in a mall with passing traffic. As a delighted customer, you’ll qualify for a R500 referral reward if the business that you recommend signs up for the Westville App’s, Deal Finder. Find it at www.westville.app/home Or find the Referral Form at www.westville.app/referrals
To recap, if you make it easy, and you offer a relevant reward, your business will grow by way of referral marketing. On the Westville App, you will find free eBooks on referral marketing and on how to structure relevant rewards that entice users to take action.
We live in exciting times, and keeping pace with developments will ensure that rebooting your business after the pandemic will be a success. Ask yourself; will my small business double its turnover in the next 90 days. If not, maybe you need to read the free eBooks mentioned above that you can download from the webpage at www.westville.app/home One thing is certain, and that is that it only works if you do it, so have fun doing it and be safe! Know that we will assist you every step of the way - yes, you drive and we’ll Nav. If you have no time, we can do it all for you but having you in the driving seat is a winner!
JOIN THE WEBO WESTVILLE DTHT DEAL FINDER CHALLENGE; OFFER WIN:WIN DEALS and DTHT !
DTHT: ( Double Turnover in Half the TIME)
