Nex Media Magazine

20/12/2024

From all of us to all of you:
May the holiday season be a time of love, light and laughter.
And may the New Year be filled with tenacity, teamwork and triumph.
Season’s Greetings!

02/12/2024

With mobile effectively becoming the new TV, TikTok stands out as the platform where South Africans are already tuned in, engaged and ready to discover.
http://www.nexmedia.co.za/2024/11/27/from-tv-to-mobile-the-new-form-of-entertainment/

29/11/2024

Incentive travel goes beyond just a reward – it’s a strategic tool that boosts performance, builds loyalty and fosters teamwork. For companies looking to retain top talent and differentiate themselves in the marketplace, group incentive travel is a game-changer.
http://www.nexmedia.co.za/2024/11/27/power-of-incentive-travel-in-corporate-rewards-strategy-is-unmatched/

29/11/2024

The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during this festive season, with an average festive budget of R5 707 per person.

The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during this festive season, with an average festive budget of R5 707 per person.

29/11/2024

Personalisation is no longer optional – it’s essential. By adopting personalisation into your customer care strategy, you’re not just solving problems, you’re creating positive, lasting experiences that can set your business apart.
http://www.nexmedia.co.za/2024/11/26/the-hyper-personalisation-revolution-in-customer-care/

29/11/2024

Salesforce reports that cyber week is expected to drive $311 billion in global sales as consumers eagerly await holiday deals, with the use of AI and agents set to influence up to 19% of those orders.
http://www.nexmedia.co.za/2024/11/28/ai-steers-the-cyber-week-shopping-cart-to-61-billion-in-sales/

29/11/2024

From November 27 to December 16, the two brands have decided to set aside their rivalry to jointly launch the “BFF burger” (Best Friends Forever) in all their restaurants across France (555 for BK, 379 for KFC®).
http://www.nexmedia.co.za/2024/11/29/burger-king-france-and-kfc-france-sign-the-collaboration-of-the-century/

26/11/2024

Whether it’s connecting with consumers in Kenya’s digital hubs or amplifying voices from Nigeria’s creative hotspots, the real power of African influence is storytelling.
http://www.nexmedia.co.za/2024/11/25/real-stories-real-influence-real-africa/

26/11/2024

The debate on transformation in South Africa’s advertising industry touches on a complex and sensitive reality: while many agencies are complying with BBBEE regulations and adjusting their demographics on paper, the spirit of transformation lags behind.
http://www.nexmedia.co.za/2024/11/25/transformation-in-south-africas-advertising-industry-moving-beyond-compliance-to-genuine-change/

26/11/2024

Across all campaigns, Coca-Cola utilised vibrant visuals, dynamic animation and appetising close-ups to enhance the perceived refreshment and desirability of its products. The use of culturally relevant colours and imagery further amplified the emotional connection with target audiences.
http://www.nexmedia.co.za/2024/11/25/coca-cola-ad-campaigns-during-q3-2024-celebrate-culture-togetherness-and-refreshment-reveals-globaldata/

22/11/2024

Proudly South African and Adreach are excited to announce a strategic partnership aimed at uplifting local businesses and benefiting the South African economy. This partnership reflects a shared commitment from both organisations to promote and support Proudly South African entrepreneurs and small, medium and micro enterprises (SMMEs).
http://www.nexmedia.co.za/2024/11/21/proudly-south-african-and-adreach-announce-strategic-partnership-to-uplift-local-businesses/

22/11/2024

The AI-powered future of work isn’t just about efficiency, it’s about employee experience – and it promises to redefine everything from careers to culture. But to make this future a reality, AI has to work for workers.
http://www.nexmedia.co.za/2024/11/21/to-realise-the-promise-of-ai-in-africa-we-need-to-make-ai-work-for-workers/

22/11/2024

Pay-as-you-go is innovation, the African way. And businesses that want to succeed on the continent are realising this and changing their models to embrace how we do things here.
http://www.nexmedia.co.za/2024/11/21/pay-as-you-go-everything-innovation-the-african-way/

22/11/2024

Irvine Partners has appointed Katie Andrews, a seasoned PR leader and former Head of PR Activation at Publicis Groupe’s PG ONE, to head up its London office, where she will also serve as a Business Unit Director.
http://www.nexmedia.co.za/2024/11/21/seasoned-pr-leader-katie-andrews-takes-the-helm-at-irvine-partners-london/