The mighty South African Taxi Industry, with an annual turnover in excess of R 65 bln understands the place it holds in the South African economic landscape. At the helm of the industry is the South African National Taxi Council (SANTACO) and in tandem with it, is the marketing arm, Yebo Taxi Media. Yebo Taxi Media has positioned itself as a real partner to numerous enterprises with whom the taxi
industry interacts. With more than 180 000 taxis on the road, each moving approximately 274 commuters per day or totaling 724 million seats a month, the industry recognizes the many platforms and benefits it can offer advertisers. The challenge for many advertisers wishing to access this space has been the question of how to approach such a large sector and optimize all the opportunities it offers. To streamline this and to create a world-class platform, that truly shares with its members, Yebo Taxi Media is the One-stop advertising platform of the South African Taxi Industry. Taxi TV is permanently installed to the vehicle and hard-wired to the ignition system preventing disconnection. The robust design is tamper proof, remotely operated from the control room to eliminate external c0ntrols. The 19-inch LCD screen divides into three sections to accommodate three different, but concurrent advertising mediums. Taxi Care With your branding as the backdrop on the inside, sides and back (4 stickers) of taxis, we offer a tool whereby any road user or commuter can report good or poor driving to a centralized and automated control facility, simply by sending a SMS (USSD), on that sticker. TaxiNdaba Magazine The editorial focus strives to bring insightful news about the taxi industry, by the industry. Which educate, inform and empower the Taxi Owner to give unique opportunities to manoeuvre the ever-changing business landscape. The editorial content is a mixture of crossover commentary, covering 60% of news directed to the taxi business men and women specifically and 40% of news relevant to both commuters and taxi business people. TaxiNdaba is a proudly ABC accredited publication
50 000 copy distrubution Bi-Monthly
Taxi Times Newspaper Taxi Times is a monthly on-board media publication fully authorized and endorsed by SANTACO (South African National Taxi Council) and distributed by the industry to its commuters. The major focus is on mass market advertising, balanced with feel good and informative editorial in various categories such as Lifestyle, Health, Wealth and Sport.
100 000 Copies are distributed Monthly in each of our 16 areas countrywide
