
24/04/2025
The campaign, founded by Sizolwenkosi Mordecai Ndlovu in 2015, uses the traditional South African doek (headwrap) as a powerful symbol with a dual meaning. Typically associated with women's attire, the doek takes on a new significance when worn by men in this context - standing in solidarity with women against Gender-Based Violence and Femicide (GBVF).
By donning black doeks, men demonstrate their sensitivity, compassion, and support for women who have been victims of violence and abuse. The campaign's core objective is to encourage men to engage in conversations about masculinity, GBVF, and their role in preventing violence against women.
The campaign has sparked crucial dialogues amongst men in South Africa and globally, challenging traditional notions of masculinity and promoting a more empathetic and supportive male identity. Through this initiative, Mordecai Ndlovu aims to create a cultural shift, encouraging men to become allies in the fight against GBVF and to take an active role in promoting gender equality.
The campaign's impact extends beyond social media, as it facilitates real-life conversations and reflections among men about their attitudes and behaviors towards women. By wearing the black doek, men are making a visible statement of their commitment to supporting women and promoting a culture of respect, empathy, and understanding.
Overall, has become a significant movement in South Africa, inspiring men to rethink their roles and responsibilities in preventing GBVF and promoting gender equality. The campaign's message of solidarity, compassion, and support resonates globally, highlighting the importance of engaging men in the fight against violence and discrimination.
Action Aid South Africa
Sonke Gender Justice
Mordecai Ndlovu Foundation