BRCSA

19/12/2024

The BRC has appointed Antonio Lee, COO of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research.

Complementing Lee's appointment, the BRC has welcomed two media executives to its board: Nick Grubb, Chief Executive of Radio for Kagiso Media, and Jonathan Procter, Group CEO of Primedia.

See the full story at

The Broadcast Research Council of South Africa (BRC) has announced leadership changes, updates and initiatives that will shape the organisation’s direction in the coming year. The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition ...

16/07/2024

We're delighted that Gary Whitaker will be part of the event advisory board members and speaking at the Advertising And Audience Management For Digital Broadcast Media 2024 Summit on 6 - 7 August 2024.

Details and booking information can be found at https://adsandaudiences.broadcastingandmedia.net/

27/06/2024

Loadshedding forces a change in habits across the spectrum of chores, work, down-time, and entertainment. As loadshedding levels increase, the average amount of minutes viewing television decreases and vice versa. Average Time Spent Viewing is at an all-time high compared to the preceding 3 years.

The loadshedding dashboard can be found at https://dashboard-eu-iport.nielsen-iwatch.com/ /20774ea4-2f38-4220-ab36-8ef972891419

19/06/2024

Please note the following RAMS caveat and we strongly caution against making comparisons between the different dataset formats, as these comparisons would incorrectly be comparing a 12-month rolling, yesterday recall dataset with a 24-month rolling, P7D dataset!

The R&F component is designed for campaign planning, media buying and ad booking purposes while the Crosstab component should be used for strategic audience insights and analysis.

For more information on the BRC visit https://brcsa.org.za/

11/06/2024

Historically, the RAMS Crosstab dataset was a 12-month rolling, yesterday recall dataset, while the R&F dataset operated on a 24-month rolling, past-7-day (P7D) basis. The Q4 2023 RAMS Amplify release will now standardize both the Crosstab and R&F datasets to a 24-month rolling, P7D view, ensuring coherence and uniformity.

For more information on the BRC visit

The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.

05/06/2024

The Q4 2023 RAMS Amplify dataset spans a comprehensive 24-month period, from January 2022 to December 2023. As previously communicated through various updates and live sessions, we are aligning the Crosstab dataset with the Reach & Frequency (R&F) dataset for consistency and enhanced analytical capability.

For more information on the BRC visit

The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.

17/04/2024

RAMS AMPLIFY™ is the best-in-class fused solution that combines the advantages of a high-quality phone survey with leading data science techniques, delivering a true single-source view of audio alongside robust planning data for radio.

For additional information, the full presentation and video can be found at https://brcsa.org.za/brc-rams-amplify-modelling-update-march-2024/

11/04/2024

By skilfully fusing and modelling the CATI data, RAMS AMPLIFY™ data provides both robust ratings and rich insights. Advanced modelling starting with 73 920 respondents and a 24-month database creates a virtual panel of 400,000+ respondents to allow for reliable analysis of listening by municipality, socio-economic segment, age and more.

Find out more at

04/04/2024

The RAMS AMPLIFY™ model combines a high-quality CATI (Computer Aided Telephonic Interview) day-after-recall (DAR) survey as the core currency measurement with supplemental data sources. This hybrid approach captures both basic listening metrics and deeper insights.

The full presentation and video can be found at

14/03/2024

We look forward to hosting Ian Garland next week as we present the new innovative RAMS Amplify™ modelling update.

Have you registered yet?
Johannesburg
When: Tuesday,
19 March 2024
Time:
10h00 – 12h00
Venue:
Bryanston Country Club (Bryanston Room)
RSVP Link:
https://brcsa.co.za/rsvp-rams-registrations/

Cape Town
When: Wednesday,
20 March 2024
Time:
10h00 – 12h00
Venue:
Two Oceans Aquarium, Dock Road, V&A Waterfront
RSVP Link:
https://brcsa.co.za/rsvp-rams-registrations-cape-town/

Address: Two Oceans Aquarium, Dock Road, V&A WaterfrontContact Person 1.: Anele Ntuli (+2774 554 0571 or [email protected]

08/02/2024

We are retracting the recently released universe update for TAMS due to queries related to the television universe size and the influence of video streaming on viewing patterns.

Therefore the previous television universe will be reinstated while we address these queries. Reverting to the original universe will be completed by the end of day Tuesday 13th February (with validations and checks) and the first release to the industry will be Wednesday 14th February.

We apologise for any inconvenience or confusion that this may cause as the BRCSA is committed to delivering reliable information to the industry, upholding the high standards of integrity, transparency, and accuracy that we are known for. Should you have any further questions or concerns, please do not hesitate to reach out to us directly.

31/01/2024

The TAMS Universe update was implemented and released on Monday, 29 January 2024.

Aligned with international trends, individuals continue to consume a substantial amount of video content; however, the manner in which this consumption occurs has undergone significant transformation. TAMS needs to evolve to precisely mirror South Africa's intricate viewing ecosystem.

Complete TAMS universe update details as well as profile changes of the TV population and TV panel which include Province, Area type, Population group, Pay/Non Pay TV can be found on the BRC website -

29/11/2023

According to data from our new Television Establishment Survey (ES), there is an overall increase in the total count of viewing households - rising from 15.9 million to an impressive 16.5 million.

Total video content viewing (total population of 43.6 million) can be segmented into TV set only (65.5%), TV and streaming (19.7%), streaming only (5.8%) and no TV viewing (9%). 86% of the video viewing population use a smartphone, 40% via laptop/computer and 20% on tablets.

To view the full TV ES presentation, visit https://brcsa.org.za/tv-establishment-survey-release/.

23/11/2023

With a sample size of 8 000, comprising of 5 000 face-to-face (F2F) and 3 000 online/CAWI interviews, the new Television ES (Establishment Survey) includes the fieldwork period of November 2022 to February 2023. The mixed methodology of F2F and online was essential to obtain a representative national SA sample.

To view the full TV ES presentation, visit https://brcsa.org.za/tv-establishment-survey-release/.

14/11/2023

The realm of TV household viewing has undergone a significant transformation, aligning itself with global trends. While individuals continue to consume video content at levels reminiscent of the past, the dynamics of this consumption have evolved considerably.

The results of the new TV Establishment Survey (ES) have been presented and are available via the relevant planning bureaux.

To view the full TV ES presentation, visit

04/10/2023

Gary Whitaker will be speaking at the 2023 asi International Radio & Audio and Television & Video Conferences in Nice, France on the 8th to 10th November.

He will be sharing the BRC's journey in bringing a world class solution to the South African market that could potentially assist other markets around the world too.

28/09/2023

We will be using the new TV ES as the base survey for the next data Fusion project. Fusion matches respondents from different surveys and combines them into a single dataset. The intention, in the future, is to make use of the Marketing Research Foundation SA’s (MRF), MAPS (Marketing All Product Survey) data as the base survey.

The next iteration of Fusion is expected to be available at the end of January 2024.

For more information on the BRC visit

The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.

26/09/2023

Evaluation of the RAMS AMPLIFY™ Reach & Frequency model focused on comparing the Radio R&F data with the original ‘Day After Recall Data’. This involved specific tests at the station level to ensure similarity between the source data and the modelled data.

The result - the Day After Recall and Radio R&F metrics closely match the essential demographics, and there's a strong agreement on behavioural metrics, especially for total audience reach and characteristics.

For more information on the BRC visit

The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.