We are a Through-The-Line agency that lifts products and companies beyond the ordinary and into the Level 2 BBBEE contributor.
CHEESE ETHIC, CHEESE TACTIC
We believe in constantly challenging paradigms and in the exchange of information. We believe that marketing must not only evolve, but that it must also always create revenue. We do not believe that advertising is merely a “fluffy” mechanism for winning awards. Rather, it should be skillfully orchestrated to achieve tangible results for clients. We believe in the measu
rability of all campaigns and select only the most suitable activities to meet your business requirements. Building your brand and achieving your communication objectives are paramount to us. We value client involvement and input every step of the way, ensuring that each project delivers according to the objectives set out in the client briefs. We have fine-honed our marketing instincts to become a hub of next-level thinking. Helping you realise your idea as the next big thing is our focus. We’re that niche agency: right-sized and small enough to be able to devote our high performance culture to assisting you in the development of your company. TEAM-CHEESE
We have senior employees, ranging from creative directors and copywriters to senior designers who have previously worked on various international accounts. All staff have solid experience with many clients in terms of building and enhancing relationship marketing databases. We are a team of skilled specialists in all aspects of Marketing Communications. We have collective backgrounds in major agencies, major clients - both local and international - and other specialist agencies. Our expertise ranges from electronic broadcast media through to the latest database techniques. In dealing with The Cheese Has Moved your interaction will only be with senior-level individuals, all involved in business and dedicated to finding the communications solution best-suited to you and your company. We are a privately-owned South African agency, proudly in existence since 2002.
27/06/2025
The marketing world never stands still, so neither do we! Here’s a quick to fuel your weekend!
Did you know? 87% of marketers say video content delivers the highest ROI, yet only 58% have a documented video strategy.
16/06/2025
This Youth Day, we’re shining the spotlight on the bright, bold, and brilliant young minds shaping the future of marketing! Whether you’re a rising star, a creative disruptor, or a trendsetting strategist, today’s all about YOU.
Tell us: How are you celebrating Youth Day? Dropping knowledge? Taking a break? Or hustling harder than ever?
Drop a comment below, we’d love to hear from you! 👇
13/06/2025
In an industry driven by innovation, deadlines, and constant reinvention, male creatives often carry invisible pressures. Behind the bold ideas and late nights, many silently face stress, anxiety, and burnout.
This Men’s Health Awareness Month, we’re spotlighting the importance of mental wellness for male creatives.
✅ It's okay to talk about what you're feeling.
✅ It's okay to take a break.
✅ It's okay to ask for help.
You don’t need to suffer in silence to be seen as strong. We believe that sustainable creativity begins with a healthy mind.
10/06/2025
Here’s your weekly from us:
“If your content isn’t solving a problem, it’s just noise.”
So before you post, ask:
✅ Does this educate, entertain, or inspire?
✅ Is it tailored to one audience segment?
✅ Would I engage with this?
05/06/2025
Last month, we created an unforgettable experience at the BHF Stand and their Dinner Event. From a show-stopping exhibition stand to an elegant dinner setting, every moment was designed to inspire and connect.
A huge thank you to the AfroCentric team for trusting us!
19/05/2025
Meet Sabelo, our talented Desktop Publishing (DTP) Operator! With over 17 years of experience in the industry, he has mastered the art of turning creative concepts into stunning digital designs for both print and online use.
As a DTP artist, he ensures every project is perfectly formatted, visually engaging, and meets the exact specifications from our clients. From layout to final digital files, Sabelo brings his passion and expertise to every project, ensuring that designs are not only creative but also aligned with the brief. 🙌
We’re lucky to have him as part of our team, making sure everything looks just right! 🎨
01/05/2025
This , we’re tipping our hats to every professional grinding, creating, and pushing boundaries. Your hard work doesn’t go unnoticed! Keep making moves just like we do.
22/04/2025
Peer pressure got the better of us, and we’re totally okay with it! 🤩 Meet Jarryd Wightman, our Software Developer and IT Manager extraordinaire at The Cheese Has Moved (TCHM)!
Jarryd is the behind-the-scenes hero who ensures our tech systems run seamlessly, develops innovative software solutions, and keeps our digital world secure and efficient. Think laptops, power banks, and even a pair of sunglasses to help him code in style, and the occasional “did you try turning it off and on again?”; he’s the go-to guy for all things tech.
10/04/2025
At TCHM, we're more than just a marketing agency! We’re your creative partner, delivering innovative, tailored solutions that help your brand thrive!
From strategic branding and digital marketing to video production and social media management, we offer a range of services designed to elevate your business in today’s fast-paced world.
🔗 Get in touch today at https://thecheesehasmoved.com/ and let’s create something amazing together, that will make your brand the talk of the town!
01/04/2025
BIG ANNOUNCEMENT!! After much deliberation, we’ve decided it’s time for a change… so we’re rebranding to ‘The Biscuit Has Crumbled’! 🍪✨
Fresh new look, fresh new name because, let’s be honest, biscuits are just as iconic as cheese, right?
Only joking! 😆 Happy April Fools’! You didn’t really think we’d crumble under the pressure, did you? The Cheese Has Moved is here to stay, delivering award-winning marketing magic as always!
24/03/2025
Meet Jess! ✨ She’s one of our creative wordsmiths, responsible for helping our clients craft messaging that truly connects with their audiences.
With a background in journalism and industrial psychology, she knows how to craft comms that land perfectly.
Jess is a lover of puns and clever wordplay by day 🤓and a collector of strays by night 🐾❤️ (much to her partner’s dismay! 😆).
12/03/2025
Digital vs. content marketing: what’s the difference? 🤔
Both are powerful, but they serve different purposes! Swipe through to learn how they work hand in hand.
Address
Corner 14th Avenue And Hendrik Potgieter Streets Roodepoort 1709
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CHEESE ETHIC, CHEESE TACTIC
We believe in constantly challenging paradigms and in the exchange of information.
We believe that marketing must not only evolve, but that it must also always create revenue.
We do not believe that advertising is merely a “fluffy” mechanism for winning awards.
Rather, it should be skillfully orchestrated to achieve tangible results for clients.
We believe in the measurability of all campaigns and select only the most suitable activities to meet your business requirements.
Building your brand and achieving your communication objectives are paramount to us.
We value client involvement and input every step of the way, ensuring that each project delivers according to the objectives set out in the client briefs.
We have fine-honed our marketing instincts to become a hub of next-level thinking. Helping you realise your idea as the next big thing is our focus.
We’re that niche agency: right-sized and small enough to be able to devote our high performance culture to assisting you in the development of your company.
MARKETING CONSULTANCY SERVICES
Strategic services
Research Services (Quantitative and Qualitative)
Media (Strategy and Buying)
Culture Change Management
EVENTING
Event conceptualisation and implementation
Conferences
Golf and other sports days
Exhibition Management
Corporate Gifts and Clothing
Activations
CRM SERVICES
Incentive Programs
Loyalty programs
Sponsorships: Value-Add
ADVERTISING, DESIGN AND WRITING SERVICES
TV Production
Radio Production
Print Production
E-mail Design and Marketing
Digital Marketing (Ad Word Campaigns, Display Ads, SEO)
Social Media Marketing and Management
Website design and hosting
Mobile marketing
Presentations
Video Productions
Internal Campaigns
Graphic Design
Copywriting, including specialised writing
Corporate Identity Development and Management
Annual Reports
Packaging
Interior Design and internal branding
Vehicle Branding
Brand Management
Retail Campaigns
Sales Promotions to Consumer and Trade
Website Design, Development and Maintenance
TEAM-CHEESE
We have senior employees, ranging from creative directors and copywriters to senior designers who have previously worked on various international accounts. All staff have solid experience with many clients in terms of building and enhancing relationship marketing databases.
We are a team of skilled specialists in all aspects of Marketing Communications.
We have collective backgrounds in major agencies, major clients - both local and international - and other specialist agencies. Our expertise ranges from electronic broadcast media through to the latest database techniques.
In dealing with The Cheese Has Moved your interaction will only be with senior-level individuals, all involved in business and dedicated to finding the communications solution best-suited to you and your company.
We are a privately-owned South African agency, proudly in existence since 2002.
Level 2 BBBEE contributor.