Here is why a business needs to have a strong content strategy !!
Advantages of social media advertising
If you’re seeing this, you know how popular social media is. But do you know the value it adds to your business?
Targeted Audience: target your business's audience based on demographics, interests, behaviours, location, and more. This helps to reach the right people, at the right time, with personalised messages.
Cost-Effective: your business can reach a large audience with a small budget and get better ROI when compared to traditional advertising.
Higher Engagement: Social media platforms are designed to encourage user engagement. So, your social media campaigns will generate more likes, comments, shares, and followers than other advertising forms.
Real-Time Feedback: get real-time feedback about your campaigns. Your business can track its progress, measure its success, and make necessary changes to improve your campaigns.
Brand Awareness: Organisations can build brand loyalty and grow a loyal customer base by creating engaging content and sharing it with their audience.
Easy to Measure Results: You’re able to measure key metrics such as impressions, engagement, conversions, etc, to track how your advertising campaigns are performing.
Versatility: You’re able to advertise using different formats, such as videos, images, and carousel ads. This helps your business to create engaging content that resonates with your audience.
Happy Valentine's Day to all the lovebirds out there! From our family to our friends, colleagues, and even our furry companions, love comes in many forms and it's worth cherishing. So, let's spread the love and make someone's day today! Happy Valentine's Day!
The quote "Finding ways to unwind and switch off is just as important as working very hard" by Francesca Hayward highlights the importance of taking breaks and finding balance in one's life.
In today's fast-paced world, it's easy to get caught up in the hustle and bustle and forget to take care of oneself. When one works continuously without taking breaks, it can lead to burnout, decreased productivity, and negative impacts on one's personal and professional life. But taking time to relax and recharge can lead to increased motivation, improved focus, and overall better well-being. So, finding ways to unwind and switch off is just as important as working hard and should be given equal consideration and priority.
Happy Spring day! It's finally arrived, which means warmer weather and good vibes. It also means getting those spring campaigns finalised and ready to sell… so if you need help to get your products flying off the shelf, you know who to call!
Breathe in, and let the stress of the month melt away. Exhale slowly, and remember that it's almost over. Inhale deeply, and give yourself a moment to relax. You’ve got this!
What are your goals for this week? Working on a project at work or starting a new fitness regime? Share yours in the comments below, and go get ‘em tiger!
It's common for writers to experience periods of creative block. If you find yourself struggling to come up with new ideas, there are a few things you can do to jump start your creativity:
Take a break from your writing project and do something completely different. Maybe take a walk outside, watch a movie, or read a book. This can help refresh your mind and give you some new perspective.
Brainstorm with someone else like a colleague, friend or family member. Talking through your ideas with someone else can help you see them in a new light and come up with new ways to approach your project.
As society becomes more digitalised, virtual events are becoming increasingly important. From online conferences to webinars, these events provide a convenient way for people to connect with others from around the world.
Not only are virtual events more convenient, but they also have a number of other benefits, like reducing carbon emissions by eliminating the need for travel. Additionally, they can be more inclusive than in-person events, as people from different time zones and locations can easily participate.
As we move into the future, it’s likely that virtual events will play an even bigger role in our lives. TCHM can help you plan and execute your virtual event!
We are super proud to have Fedhealth Medical Aid as our client! Check out this video we recently did for the Scheme to promote their Elect options that allow members to save 25% per month on their medical aid contributions.
So, you don’t have a huge budget, but need to promote your business? From creating great blog content to being active on social media, luckily there are things you can do. Read here for more pointers:
We’re keen to share the 5 most important things you need to know about digital marketing. They are:
Show, don’t tell
Mobile is here
Digital is more than pay per click ads
Get acquainted with analytics
Content is everything
Before you decide on a marketing agency for your business, make sure you:
Know what you want to accomplish✅
Learn about the services they provide✅
Research their previous work✅
Set expectations for your involvement and availability✅
Make sure you get along with the team😚
Read more here: https://www.constantcontact.com/blog/hire-a-marketing-firm/
Facebook has been in the news a lot in recent years. From the Cambridge Analytica scandal, to fake news and Russian interference in the 2016 US Presidential election.
Most recently, it’s the issue with the new privacy update that Apple is rolling out. This is particularly relevant to Facebook advertisers. Apple is now giving users the option to opt out of having their data collected and shared with third-party apps and websites. This could have a major impact on Facebook’s business model, which relies heavily on data collection and targeted advertising.
Moreover, TikTok is on the rise, and it’s quickly becoming a major competitor to Facebook, especially among younger users. TikTok offers a fun and creative way to share short videos, and it doesn’t have the same baggage that Facebook does.
Read more here:
https://www.emarketer.com/content/meta-s-earnings-miss-demonstrates-vulnerability-of-its-ad-revenue-model-compared-with-google-s?ecid=NL1001
As an advertising agency, we understand how important it is to conduct research in order to stay ahead of the competition and understand the needs of your target market. So, if you’re looking for a strategic and creative team that can develop targeted marketing campaigns underpinned by market research, give TCHM a call!
