Launch Factory

Launch Factory Launch Factory is a production agency that creates bespoke TV content for brands and broadcasters For more information go to



http://www.launchfactory.co.za
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Launch Factory Experiential is a brand experience agency that bonds brands and people through the creation of peak human experiences. Launch Factory Experiential ignites happiness in people in a branded environment; entertainment; or engagement; to foster closer relationships between customers and brands. Head quartered in Sandton, South Africa, Launch Factory Experiential has offices in Cape Town

and Durban, and does work throughout Africa. Clients include, Mini South Africa, Vodafone, Samsung, Eskom, Tigo, Airtel Africa to name but a few. Launch Factory Experiential was the creator of one of South Africa’s most talked about events and branding platforms, “Miller Rock The Boat” experience. “Miller Rock The Boat” is just one example of the alternate and direct marketing platforms that Launch Factory Experiential creates for brands to engage people so as not to interrupt, but to connect. Launch Factory Experiential platforms are all based on understanding human cognitive behaviour and creating peak states of experiences and happiness so that brands can interact, share and bond with people in the right environments. The company’s content division produces reality television formats for leading brands throughout Africa. With a strong understanding of brands and target markets, Launch Factory Experiential imagines, invents, creates, inspires, owns, and delivers experiences that create deep memories and meaning by generating human happiness.

Attention Pet Parents!🎟️ Don't miss out!!!!⠀The first 500 families to sign up for National Walk My Dog Day will receive ...
18/07/2024

Attention Pet Parents!🎟️ Don't miss out!!!!

The first 500 families to sign up for National Walk My Dog Day will receive a FREE bag of PURINA PRO PLAN! .

Don't miss this amazing offer to give your furry friend the best nutrition while you enjoy a fun-filled day with fellow dog lovers.

Secure your tickets now and grab this exclusive deal!🐕💪

🔗 www.webtickets.co.za/v2/Event.aspx?itemid=1545032502

🌐 www.nationalwalkmydogday.com
📧 [email protected]



Join us for an exciting Open Day at our gym in Sandton on June 29th!Experience technical boxing or cardio boxing session...
26/06/2024

Join us for an exciting Open Day at our gym in Sandton on June 29th!
Experience technical boxing or cardio boxing sessions led by former IBO super bantamweight champion Ludumo Lamati.
Whether you're a boxing enthusiast or new to the sport, here's your chance to train personally with a world champion.
Plus, get the chance to win hampers from Bootlegger Coffee Company to a lucky attendee.
Don't miss out - slots are limited!
Secure your spot early for a day of real professional coaching, fun training and exclusive on the day specials at Fight Sports Centre!
Kumo House, 1 Stan Road Corner Grayston Drive Sandton.
To book your spot:
https://fightsportscentre.co.za/index.php/open-day-29th-june/

Aidollo Investments Fight Sports Centre Spero Patricios

Whether you're a boxing enthusiast or new to the sport, here's your chance to train with a champion at Fight Sports Centre

27/05/2024

Video Testimonials can Boost Credibility and Trust
Today’s businesses understand the value of testimonial content.
https://wix.to/98BfYlh

Today’s businesses understand the value of testimonial content. They might have an automated survey where they capture feedback after a sale, or they might even conduct interviews with happy customers a few times a year. Those strategies are great, but one simple change makes them even better: tur...

Unleashing the Power of Video: A Step-by-Step Guide to Showcase Your Brand PurposeCheck out my blog post https://wix.to/...
07/05/2024

Unleashing the Power of Video: A Step-by-Step Guide to Showcase Your Brand Purpose
Check out my blog post https://wix.to/ZvEGXRq

Video has become an increasingly popular medium for brands to showcase their purpose and connect with their audience on a deeper level. With the rise of social media and the dominance of video content, leveraging the power of video is essential for any brand looking to make a lasting impact. In this...

Ever wondered why video such a good tool to tell your brand story?1) Emotional Connection:  Video allows you to weave a ...
11/03/2024

Ever wondered why video such a good tool to tell your brand story?

1) Emotional Connection: Video allows you to weave a narrative around your brand, going beyond just features and benefits. Through powerful visuals, music, and storytelling, you can evoke emotions in viewers and create a deeper connection. Imagine a video showcasing the passion behind your eco-friendly clothing line, or the dedication of the team that crafts your artisanal chocolates. These stories resonate with viewers and leave a lasting impression of your brand's values and mission.

2) Memorable Storytelling: Our brains process visuals and stories much more effectively than text. Video combines both, making your brand story far more memorable than a block of text on a webpage. Think about it - a captivating video highlighting the journey of your company's founder or the positive impact your product has on people's lives is far more likely to stick with viewers than a written description.

3) Humanizes Your Brand: Video lets you put a human face on your brand. Showcasing your team members, satisfied customers, or the everyday people who use your product creates a sense of authenticity and relatability. This is especially powerful in today's digital age, where consumers crave genuine connections with the brands they support.

07/03/2024

Celebrating 40 Years of Excellence in Loss Adjusting!

We're thrilled to share a special milestone with our amazing client, Associated Loss Adjusters as they commemorate four decades of exemplary service in the field of loss adjusting.

As pioneers in the industry, Associated Loss Adjusters has consistently demonstrated unwavering dedication, expertise, and innovation in handling complex insurance claims and ensuring fair resolutions for their clients.

Behind every milestone, there's a team of dedicated individuals shaping their success. To honor this remarkable achievement, we've crafted a heartfelt video highlighting the amazing people that make up the team at Associated Loss Adjusters.

Here's to 40 years of excellence, integrity, and client-focused service.

17/01/2024

Introducing Bulldog Group Co.'s corporate video, a captivating journey through the company's remarkable evolution and the dedication that has fueled their growth. From humble beginnings in 1997, when the current management team took the reins, to the present day Bulldog Group Co. stands as a leading force in abrasives and related products in Sub-Saharan Africa. Their corporate video is not just a visual representation of their company’s achievements; it is a testament to the passion, innovation, and unwavering dedication that their staff and management team bring to work every day. It is a glimpse into the heart and soul of their organization – the people who make it all happen!

Eckhart Tolle is coming to South Africa in February this year. Cape Town 4 Feb and JHB 8 Feb - Book your tickets via Tic...
03/01/2024

Eckhart Tolle is coming to South Africa in February this year. Cape Town 4 Feb and JHB 8 Feb - Book your tickets via Ticketpro now, it will be an amazing event!

Lifestyle - An Evening with Eckhart Tolle - Heartfelt Arena

Video content is a powerful tool for corporate responsibility departments. It can be used to:Showcase CSR initiatives: V...
14/12/2023

Video content is a powerful tool for corporate responsibility departments. It can be used to:

Showcase CSR initiatives: Video can bring CSR initiatives to life, showing the real people and communities that are being impacted. This can help to build trust and credibility with stakeholders.
Educate and engage audiences: Video can be used to educate stakeholders about CSR issues and initiatives. It can also be used to engage stakeholders in CSR activities, such as volunteering or donating to charity.
Raise awareness of social and environmental issues: Video can be used to raise awareness of important social and environmental issues. This can help to inspire stakeholders to make a difference.

The Johannesburg National Walk My Dog Day is brought to you by My Dog Buddy. Mark your calendars and leash up for a day ...
13/10/2023

The Johannesburg National Walk My Dog Day is brought to you by My Dog Buddy.
Mark your calendars and leash up for a day of tail-wagging fun, unforgettable memories and pawsitive vibes.
Book your tickets:
https://www.webtickets.co.za/v2/event.aspx?itemid=1534888889
Unite for a paw-some cause.

05/10/2023

Last season, Airtel Touching Lives embarked on a mission that touched the very soul of Nigeria - the children and their education. Airtel Touching Lives firmly believes that education is not just a gateway to success but the cornerstone of a nation's future. With unwavering dedication, we set out to transform the educational landscape by renovating seven schools across the country, striving to give every child the best shot at a brighter tomorrow.

In this chapter of our story, we take you to the final two schools we assisted during Season 6: Iyeru-Okin Primary School in Offa, Kwara State, and Yahaya Hamza Primary School in Zaria, Kaduna. These journeys revealed the indomitable spirit of young minds eager to learn, and it reinforced Touching Lives commitment to their dreams and aspirations.

But our quest doesn't stop there; it continues with a poignant tale of water. Water, the elixir of life, is a fundamental necessity. Without access to clean water, life's simplest tasks become daunting challenges. Cooking, quenching one's thirst, or even having a bath - these everyday acts become luxuries when water is scarce. The United Nations recognizes clean water as a basic human right, and we couldn't agree more.

Our latest journey takes us to the Ikot Essian Community, where we witness firsthand the hardship endured when access to clean water is denied. The resilience of this community, facing adversity with unwavering strength, serves as a poignant reminder of the profound impact that access to clean water can have on human lives.

26/09/2023

Throughout our journey on Airtel Touching Lives, we have borne witness to the unwavering belief that children are the very heartbeat of our nation's future. Airtel's deep commitment to education has shone brilliantly through our experiences, illuminating the path toward a brighter tomorrow. Today, we invite you to journey with us to the Government Day Junior School, where the seeds of transformation have been sown.

But amidst these stories of rejuvenation, our hearts are pulled into a whirlwind of emotions as we delve into our featured story, a tale that underscores the profound fragility of life. Femi's life was, like any other, filled with laughter and joy. He was at the beach, having fun with friends, when a split-second decision forever altered the course of his destiny. He ventured into the ocean playing in the waves, and in an instant, the world as he knew it unraveled. The sequence of events left Femi a quadriplegic, bound by the unyielding chains of physical limitations.

Femi's tale is not just one of tragedy; it is a symphony of unbreakable determination. Though the tides of fate had swept him into uncharted waters, Femi refused to surrender. With the indomitable strength that resides within us all, he embarked on a journey to rebuild his life.

Imagine, for a moment, the emotional tempest that raged within Femi as he confronted the stark reality of his condition. It is in these moments, drenched in the storm of uncertainty, that the human spirit shines its brightest. Femi's resilience became his beacon of hope, his unwavering companion through the darkest of nights.

Through his unwavering determination, Femi demonstrates the profound truth that the human spirit knows no bounds. It's a reminder that, even in the face of life's most brutal challenges, we have the power to rebuild, to redefine our existence, and to emerge stronger than we ever thought possible.

As we navigate through these deeply emotional stories of rejuvenation and resilience, let them etch a permanent mark upon our souls. These are not just stories; they are the living testament to the boundless capacity for compassion, courage, and change.

In the tapestry of our collective humanity, may these stories serve as a reminder that, no matter how stormy the seas, the human spirit will always find its way back to the shore, stronger, wiser, and more determined than ever.

18/09/2023

This week, we embark on a journey that showcases the profound impact of Airtel Touching Lives' Adopt A School Program. As we delve into the stories of resilience and hope, we discover the incredible transformation that has taken place in two schools, the Oremeji Primary School II in Ajegunle and the Community Primary School Amumara, thanks to the unwavering support of Airtel.
Our journey takes a poignant turn as we meet a young soul who embodies the essence of courage and determination. Mercy is a young girl who has both compassion and strength.

Mercy's story is a testament to the unpredictable twists of fate. Born in 2010 as one half of a set of twins, Mercy shares a bond deeper than blood with her brother, Goodness. They are inseparable in spirit, yet their paths have taken them on markedly different journeys. Goodness, blessed with all physical abilities, conquers life's challenges with each step he takes, each boundless opportunity he seizes. But for Mercy, life's hurdles are an entirely different terrain. Despite her remarkable abilities to communicate and independently perform many tasks, there exists a cruel limitation – she cannot walk.

Imagine, for a moment, the strength it takes for Mercy to face each day with a smile, to defy the constraints imposed by her own body, and to dream of a world where her legs can carry her as far as her aspirations reach. This is the very essence of human resilience.

In this story, we witness not just the power of philanthropy but the transformation that occurs when compassion meets unwavering determination. Mercy's story reminds us that life's challenges, though daunting, can be conquered with the strength of the human spirit. It's a reminder that, through initiatives like Airtel Touching Lives, we can make a profound difference in the lives of those who need it most.

We stand in awe of the schools touched by Airtel, where children's futures are being reshaped, and we stand humbled by Mercy, whose spirit knows no bounds. So, as we delve into these stories of change and resilience, let them serve as a reminder that in the face of adversity, hope shines brighter, and our capacity to uplift others knows no bounds.

This is not just a story; it's a testament to the remarkable potential for change when compassion, determination, and collective effort come together. It's a story that inspires us to reach out, touch lives, and create a world where every individual, regardless of their circumstances, can dream without limits.

13/09/2023

In this episode, our hearts are heavy as we remember Ernest Nwokolo, a remarkable entrepreneur who ran a humble electrical fittings shop. Tragically, in 2018, Ernest's life took a harsh turn when he was diagnosed with diabetes. Despite his spirited fight, his battle with the illness came to a poignant end not long after his appearance on our show. Even in the face of this heartache, the Airtel Touching Lives initiative stood strong, offering unwavering support to Ernest's family. This support ensured that Ernest's heartfelt desires were carried forward, a testament to the enduring impact of his legacy.

In our latest story, we delve into a topic that resonates deeply within me—the struggles of adolescent girls in underserved communities. These young girls often grapple with the harsh reality of lacking access to menstrual products. The absence of proper sanitary supplies forces them into using alternatives like newspapers, worn-out cloth, and even leaves to manage their periods. The heart-wrenching cycle of period poverty, coupled with societal stigma and inadequate reproductive education, inflicts profound harm on these girls' well-being. The consequences are far-reaching, leading to disrupted education and shattered dreams as these girls are forced to leave school prematurely. It's a reality that strikes a chord in all of us, underscoring the urgent need for change.


Spero Patricios

12/09/2023

This week, our hearts are heavy as we remember Ernest Nwokolo, a remarkable entrepreneur who ran a humble electrical fittings shop. Tragically, in 2018, Ernest's life took a harsh turn when he was diagnosed with diabetes. Despite his spirited fight, his battle with the illness came to a poignant end not long after his appearance on our show. Even in the face of this heartache, the Airtel Touching Lives initiative stood strong, offering unwavering support to Ernest's family. This support ensured that Ernest's heartfelt desires were carried forward, a testament to the enduring impact of his legacy.

In our latest story, we delve into a topic that resonates deeply within me—the struggles of adolescent girls in underserved communities. These young girls often grapple with the harsh reality of lacking access to menstrual products. The absence of proper sanitary supplies forces them into using alternatives like newspapers, worn-out cloth, and even leaves to manage their periods. The heart-wrenching cycle of period poverty, coupled with societal stigma and inadequate reproductive education, inflicts profound harm on these girls' well-being. The consequences are far-reaching, leading to disrupted education and shattered dreams as these girls are forced to leave school prematurely. It's a reality that strikes a chord in all of us, underscoring the urgent need for change.

10/08/2023

Airtel Touching Lives: Starting a business is undoubtedly a challenging journey, but venturing into uncharted territory with an innovative idea adds a whole new level of difficulty. It's awe-inspiring to witness the incredible power of human ingenuity, problem-solving, and creativity that has persisted throughout the ages.

In the midst of the darkness, we find a beacon of hope in the story of Richard Ogayemi, who fearlessly embarked on his farming business in 2017, constructing a unique pyramid house for poultry farming. His determination and dedication to his vision were truly remarkable, inspiring others to dream big and dare to think outside the box. But life can be unpredictable, and when he was diagnosed with Osteoporosis, his world was shaken. Yet, in this tale of resilience, we see the strength of the human spirit, as Richard navigates the challenges with courage and grace.

In another remarkable story of transformation, we meet Ifeanyi Obiojogwu, a former machine operator who found his calling in Fish Farming. The passion that ignited within him after leaving the factory is a testament to the boundless possibilities that lie within every individual. With a heart full of determination, he partnered with a like-minded friend who shared his love for Fish Farming, turning a shared dream into a reality.

Both Richard and Ifeanyi's stories exemplify the unwavering spirit of entrepreneurship, showcasing how the pursuit of a dream can lead to remarkable achievements. In a world where risks and challenges abound, these tales of tenacity and innovation remind us that nothing is impossible for those who dare to dream and work relentlessly to achieve their goals.

28/07/2023

Airtel Touching Lives: We step into the life of Ahmed, a brave soul who fearlessly battles the relentless grip of sickle cell disease. Every day, he faces the daunting challenge of managing this degenerative condition, relying on medication to keep his fragile health in check. Tragically, financial constraints weigh heavily on his family, leaving them struggling to provide the care he so desperately needs.


In our newest story, we are brought face-to-face with the world of Albinism – a genetic condition that casts a hue upon the lives of those affected. Within this realm, the production of melanin, the very essence that produces the colour of our skin, hair, and eyes, is altered. Amidst the stunning beauty of these individuals, we find hidden challenges, such as vision problems and the ever-present threat of skin cancer. Yet, the real tragedy lies in the lack of understanding and awareness, leading to discrimination and social exclusion for these exceptional souls.
As we immerse ourselves in their lives, our hearts ache for the acceptance and compassion they deserve. Witnessing their strength and resilience, we come to realize that these individuals are far more than their conditions – they are warriors of love, determination, and hope.
Join us on this emotional journey, where we witness the power of empathy and the profound impact of breaking barriers. Through Ahmed's unwavering spirit and the inspiring souls touched by Albinism, we are reminded of the importance of compassion, understanding, and a world where acceptance thrives.

Spero Patricios

22/07/2023

Every season, the dedicated Airtel Touching Lives team works tirelessly to deliver prizes that touch lives, and this story was no exception. On this occasion, we had the privilege of visiting the Whispering Hope Africa Initiative, an NGO that shares our belief in the transformative power of education to shape a nation. Their noble mission involves empowering rural communities through free training, education, workshops, and more.

In our latest venture, we shine a spotlight on a community that is often overlooked and neglected – children with autism, Down syndrome, speech impairments, and learning disabilities. Sadly, these children and their families are frequently marginalized and rejected by society, unfairly seen as being cursed.

During our visit, we had the honor of meeting Mrs. Franca, an extraordinary individual who founded the Center for Intellectual and Special Needs Support. Her inspiration stemmed from the personal experience of having one of her twins diagnosed with special needs.

The encounter was nothing short of heartwarming and eye-opening, as we witnessed the love and care poured into these children at the center. Mrs. Franca and her team have created a haven where these children can grow, learn, and develop their unique skills and talents.

By sharing this story, we hope to raise awareness about the challenges faced by these children and their families while shedding light on the incredible efforts made by individuals like Mrs. Franca and organizations like Whispering Hope Africa Initiative. Together, we can work towards a more inclusive and compassionate society that embraces and supports everyone, regardless of their differences.

26/06/2023

Airtel Touching Lives Season 7 officially launched at Eko Hotel and Towers, Victoria Island, Lagos on Sunday, 18th June 2023. The event showcased Airtel Nigeria's various intervention projects, aimed at empowering and uplifting communities across the country.

Airtel Touching Lives initiative supports the less privileged individuals and communities, providing access to potable water in rural areas, economic empowerment projects and many other forms of support.
Season 7 of Airtel Touching Lives will showcase 12 projects which were chosen after a rigorous vetting of the thousands of nominations received from well-meaning Nigerians across the country.
Watch the Season on the following TV channels:
Africa Magic Urban - Sunday 5pm . Repeat Tuesday 3.30pm
NTA Network - Sunday 6.30pm
Views on Startimes - Sunday 6pm . Repeat Wednesday 6.30pm

08/03/2023

This Women's Day, let's celebrate the young women who are breaking barriers and forging paths in tech. We need more women in tech to make sure that technology is being developed with a diversity of perspectives, and to help overcome the gender gap in tech.
The democratisation of technology between genders is on the horizon. W.TEC is a Nigerian non-governmental organization working for the economic and social empowerment of girls and women, using information and communication technologies (ICTs). They have chosen to focus on ICT because statistical evidence has shown that in most African countries, women’s use and knowledge of ICTs (to store, share, organise and process information) is lower than men’s, denying them of income-generating opportunities and the chance to network with others.
Airtel Touching Lives has contributed to the success of this amazing initiative.

01/03/2023

Purpose + Content gives you the opportunity to leave a legacy! In Africa, brands that have a meaningful & committed purpose, have the opportunity to make an impact to those that are a little less fortunate.

See how Airtel Touching Lives helped the The IREDE Foundation
The IREDE foundation has given families across Nigeria a new lease of life by providing them with artificial limbs. With those artificial limbs, the children could go back to school. With the independence that came with these limbs, their parents were freed up from providing constant care for the affected children so they could go to work and earn a living.

10/01/2023

Pet food concept for a global client:
Did you see that, he winked at you! We were commissioned by a pet food giant to create a story about a dog and its teenage owner. It's to early to release the full edit but we found a charming section of the footage that we thought would make you smile!

08/01/2023

Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the difference.
A long-form branded entertainment show is worth investing in because when you do quality content there is time to tell your brand stories. And when it becomes a show that people like to watch, you can make reruns and compound interest on your client’s investment.
Touching Lives is an example of how Airtel they promote their brand purpose using branded content.
As a new year begins and our kids return to school, we feature Ahmeds story, a young boy who suffers from Sickle Cell disease.

We all remember how much fun school was, but also how at times it was really tough. Now imagine how much more difficult this critical time in our lives would be if you were this young man. Ahmed is a much-loved 13-year-old boy living, along with his family.

Over the years Ahmed has been fearlessly battling his diagnosis of sickle cell disease, a degenerative condition that he is currently being treated for. He receives medication on a daily basis, but due to financial constraints on the family, Ahmed is presently unable to manage his fragile health status.

Furthermore, on a dark day for Ahmed's family, a domestic incident involving a gas explosion occurred at home leaving this young man badly burnt. In treatment he, unfortunately, received further sepsis, worsening his condition.

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WHAT WE DO

We help businesses stand out from their competitors & source new customers using video.

We are an award-winning video production company based in Johannesburg. Our passion is to produce powerful video content that gets viewers’ attention, builds emotional affinity and creates ongoing reasons to stay connected to the brand across TV, digital and social platforms.

We work alongside some of Africa’s most forward-thinking companies, as well as partnering with innovative entrepreneurs to establish and build their businesses.

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