Full youth content, discovering and developing the youth with skills and talents. 70% local artists music with 24 hours daily shows. Vision of the Radio Station
The City Heat FM a youth radio station with the aim to bring the positive heat to the community. It is where we will see how much talent we have in our community. The aim is to discover and produce more artists, bringing light where there
is no light. Mission Statement
Our mission is to cover all the youth lifestyle from their communities, tertiary institutions to the career industry. Working closely and involving the youth from the rural and urban areas. Bringing the great radio experience with different gender and race. Programs and Daily Shows
The station will start to operate online while still waiting for the community broadcasting license. Starting online or on the internet to operate will give us a chance to make the station known out there before we go into the frequency formula. The internet platform it is where you will find most of the youth spending most of their time there on daily basis. Sometimes they go into the internet for more information or to be more equipped but sometimes they go into the internet for fun. We believe starting on the internet to operate it will give us more time to build up before we get the community radio license. The programs will be run by the youth the broadcast would be on an FM frequency the target market is mainly the youth. We will also target families and parents. That mean we will be having variety shows and music genres. The station will also about discovering youth with talents and then develop them. Our shows will be hosted in IsiZulu, English and other additional languages. The reason we will be hosting shows in other languages, we want to bring new style in our community. We want to bring other languages that our people do not usually hear, by doing that we will teaching the youth in our community to adopt other languages and be able to speak more them. Most of the radio station we have they operate in one or two languages, so we decided to come with the
different radio experience something different and new in the community. By doing that, we will be bringing that unity in the community, creating that connection between the station and the listeners and the whole community. It will be all about our community. The idea is to bring the community together. It will develop some hobbies and interests of the youth. People will be taught more about their cultures. We will be having different entertainment on the station. The station will create ways to generate some funds. The youth that is unemployed will be given a chance. The station will also assist a lot in playing our local musicians giving them more air the community will be updated daily on what is happening around them. As the station will start at the development phase, there will be a need for the volunteer teams, to work on the program plans also do community outreach for the plans of launching and promoting the station. Once the station is operating, the main priority for the station and volunteers will move to producing and delivering programs over the air on the daily basis. What will the station offer? The youth in the community will be given opportunities to do interviews to share their unique experiences and stories
The station will also have different programs for tourists to let them know what’s going on around the city, but mostly important the station will also have focus on the Public affairs programs which deals with important local issues including the challenges the youth in our community is faced with. This means that this station will deal directly with what he youth needs. We will be covering live interviews, public affairs, community announcements including different activities that are happening in the community. The station will focus more on the communities under the city of Umhlathuze Local Municipality and King Cetswayo District Municipality, where we will see many youngsters being discovered every year. The research shows that we have the youth people who have media qualifications, and some are studying it. City Heat FM its where we will see all these students being given this platform to put their knowledge out there to the public. City Heat FM (PTY) LTD
Registration Number: 2020 / 515708 / 07
Appointment Date: 09/07/2020
