Silverstone Live

24/08/2021

Pe*******on, share, brand love, and loyalty? Recency and saliency… what matters most?
Join another insightful discussion, on marketing measurement with host Carol Abade, Group CEO of Exp Group, and guest Omar Rodriguez Vila, Ph.D. Associate Professor of Marketing Practice, Goizueta Business School Emory University.
Date: 25 August 2021
Time: 3pm SAT
Click here to RSVP http://lnq.in/ms0825ssf

16/03/2021

16/02/2021

Last but by no means least, our third panelist.
Osaze Ebueku, SM Sponsorships, and Promotions, Nigeria holds an MBA in Marketing from the University of Calabar and he is also a member of both the National Institute of Marketing (NIMN) as well as the Nigerian Institute of Public Relations (NIPR).

Currently, Osaze heads sponsorships and Promotions and is responsible for developing amongst others, strategies and governance frameworks that will ensure a company-wide structured process.

Secure your seat to the hottest discussion on the African continent.
http://lnq.in/ssms0217f

16/02/2021

Juliet Ziswa, Marketing Director, D.Light Africa design Inc our second panelist is a seasoned & veteran marketer, business leader, with a rare combination of experience & skill set.

She has extensive experience in End-End Marketing, leading & driving Innovation/Renovation, Roll Out and Scale Up, Customer Marketing, Trade Marketing, and rigorous in-market operational ex*****on.

Register today to tap into this great mind.
http://lnq.in/ssms0217f

15/02/2021

Our first panelist
Barene Jankovich-Besan, MD at Pernod Ricard Nigeria share."Marketing is all about understanding consumer behavior."
Barene describes herself as a human behavior scientist at heart.

Her career began in financial services in South Africa and first moved to Nigeria in 2011 as the marketing director for Stanbic IBTC group. In 2016 she moved to Kantar where she consulted Coke and Google.

Register today to hear more from Barene Jankovich-Besan
Follow the link to register http://lnq.in/ssms0217f

12/02/2021

We are so excited to kick off the year with the first MySoko virtual event using our StreamWrx solution.

The topic: Marketing Trends 2021 with the list of panelist
Barene Jankovich-Besan
Osaze Ebueku
Varaidzo Ziswa

Promise to immediately invigorate your mind and leave you equipped and fired up 2021.
Collectively the speakers have an aviary of experience across the FMCG, Teleco, and Financial sectors.

Secure your seat today!
Register http://lnq.in/ssms0217f
Wed 17 Feb
2 - 3PM CAT/ 3 - 4PM SAST/ 4-5pm EAT

Event | The African Marketers Platform.

02/10/2020

Our wide-spread team getting their Java on, digitally!

18/08/2020

POPIA is here. One step opt-in mechanics for every audience powered by Silverstone. Get in touch to find out how we can help.

22/07/2020

Stand a chance to win some cool prizes for simply sharing your opinions! Take part in our 2020 Digital Access Survey here: https://lnq.in/PFDigitalAccessFB

10/07/2020

Silverstone Live's cover photo

06/07/2020

See how we've adapted in this crazy COVID era with our African Marketer's platform. With loads of insights, White Papers and Live interviews keeping you informed of what's happening across Africa.

https://lnq.in/msSSL

22/11/2017

Digital trends for 2018

Silverstone is on top of these digital trends for 2018

Digital trends inform business owners on how to improve their content marketing efforts...

06/11/2017

Brands do not market effectively to women in Africa

75% of budget spent on communicating with and marketing to African women is wasted! Consumer insight and persona identification are essential. These are key components of Silverstone's strategic approach to digital marketing personalization.

Over 75% of marketers say their advertising doesn't resonate with African women...

30/10/2017

The future of marketing? Consumer segments of one - Think with Google

Mobile is unlocking consumer control, empowerment, and choice to an extent we have never seen before- driving a hyper-segmentation revolution -segmentation https://goo.gl/LfjFTe

Keith W**d, CMO of Unilever, shares his take on hyper-empowered consumers and how brands can adapt.

27/10/2017

Make it digital

At Silverstone we have seen the importance of having "fully integrated” campaigns and competitions. Social and digital (as well as PR and media) need to be involved from the get-go, and not pulled in at the bitter end as an afterthought! https://goo.gl/tC2aHN

Some agencies are finally beginning to understand the importance of being 'fully integrated.' So why this need for integration?...

17/10/2017

We’re proud to have partnered with the team on the Jacaranda FM Time Square Bandit who won an AMASA last week! Congrats to all involved with this exciting campaign! Jacaranda 94.2

17/10/2017

Is Your CMO Driving Top Line Growth?

Focus on 'X' data vs. 'O' data!
By using the right experience data, CMOs can deliver better experiences, improve sales conversation and drive revenue growth.

https://goo.gl/MZsUjB

The CMO’s role will continue to become more and more growth-oriented and data-led as digital disruption puts pressure on marketing to win customers, not just sway them.

16/10/2017

AdJoin

"There has never been a better time for marketers to create experiences that resonate with audiences and produce tangible ROI for brands." Let us show you how.

"Marketers are still missing brand-building opportunities by rejecting the mobile medium."

12/10/2017

Jacaranda 94.2

Build your dream house in augmented reality with SA Home Loans and Jacaranda 94.2. You could win R100 000 and cash prizes. Watch the video to see how! Jacaranda 94.2

Stand a chance to win R100 000 and CASH daily with SA Home Loans.

Find out how here: http://bit.ly/2xYN2t3

11/10/2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

The value of a customer experience strategy and a strong CX ecosystem
https://goo.gl/BPRTSZ

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

09/10/2017

The future of digital marketing

The future of marketing is digital and data-driven. Looking forward to some insight from Ryan Smit at the ITWeb Digital Economy Summit

ITWeb Digital Economy Summit 2017 Harness the potential of digital disruption to drive real business benefit by registering to attend the ITWeb Digita..

03/10/2017

Cross-Media Ad Effectiveness Study

We've proven the benefits of incorporating a component in a traditional campaign format. Amplify media spend and effectiveness with our and solutions https://goo.gl/KAXaDV

IAB conducted a study to answer ongoing industry questions around the efficacy of cross-media ad campaigns. The study set out to prove whether or not including desktop and mobile ads in a multiplatform ad campaign improves brand impact and if so, by how much. The study further sought to parse out th...

02/10/2017

Advertising in the age of mobile, social and AI

So, what’s a marketer worth their ROI to do?


http://www.bizcommunity.com/Article/196/12/167845.html

Given the rise of mobile, social algorithms and artificial intelligence (AI) and their impact on both advertising and how we engage, the way advertising campaigns are run has changed...

28/09/2017

Pop, Lock 'n Roll

Releasing in Cinemas tomorrow
Enter your hottest Pop Lock 'n Roll moves at http://lnq.in/plnrfbdnc or SMS POP to 45985 to WIN tickets to the film or incredible cash prizes (terms & conditions apply). Visit www.poplocknroll.com for more info!

Enter your hottest Pop Lock 'n Roll moves at http://lnq.in/plnrfbdnc or SMS POP to 45985 to WIN tickets to the film or incredible cash prizes (terms & conditions apply). Visit www.poplocknroll.com for more info!

27/09/2017

Meet Dahlia Stewart from Old Harbour. She's the winner of the The Best Dressed Chicken Summer Promotion. Congratulations from the Silverstone team and we wish you safe travels in your brand new 2017 Toyota

Dahlia Stewart is the lucky winner of the 2017 Toyota Rav4 🎉 Thanks to all who participated in the this year, we genuinely value your support!

22/09/2017

Jacaranda FM Time Square Bandit

We recently built a mobi-site for the Jacaranda Time Square Bandit campaign - with clues for the on-air game housed on the site. We also built a full mobi-game into the mobile-app to keep participants engaged while they waited for the next clue! An exciting case study for bridging the gap between traditional radio media, and digital! Check it out!
https://youtu.be/y_haMPsGnl8

20/09/2017

State of digital media in South Africa

Brands are reducing their traditional marking spend and focusing primarily on and
https://goo.gl/BNjwFq

Experts describe digital marketing as an extension beyond internet marketing which includes channels that do not require the use of the internet. A new era of media consumption has already begun...

19/09/2017

QR code made out of 130,000 carefully trimmed trees needs to be scanned from the sky

QR codes offer a unique way for marketers to grab the audiences’ attention and target them with optimized advertising. Here's an interesting take https://goo.gl/mJ9H6r

And it actually works.

18/09/2017

Virtual Reality And Augmented Reality Will Change Brand Experiences

The & SA Home Loans AR campaign is underway. AR is a powerful and tool https://goo.gl/SoLWgH

Virtual reality and augmented reality are going to help creators during the design process.

14/09/2017

Pop, Lock 'n Roll

Show us your moves! We've partnered with Pop, Lock 'n Roll and are calling all dancers to upload their Pop Lock 'n Roll moves to win some awesome prizes! Click here to enter http://lnq.in/plnrfbdnc

Check out Tarryn Albert's video on how to do the Pop Lock 'n Roll! Once you got it down, be sure to video your moves, head to http://lnq.in/plnrfbdnc and enter them in to WIN seriously hot prizes! Pop Lock 'n Roll releases nationwide on the 29th September.

13/09/2017

Insight Stream | Techknowledge | Techknowledge

How are SA organisations faring in digital marketing innovation? Fascinating insights from this TechKnowledge Survey
http://www.techknowledge.co.za/?ix=insights-stream&dcid=189500

Medium sized companies are at an advantage when it comes to digital innovation, having both the agility of smaller companies to change rapidly, and the scale that larger companies enjoy.

04/09/2017

Want to build your dream house in augmented reality? We created the SA Home Loans Making Homes Real native app and mobi-site - where you can watch your house get built and have the chance to win R100 000! The activation starts today in DURBAN so if you are there - head over to the activation of the day, scan the secret image, and watch your house come alive! 🏡

Find SbuOnair at today's SA Home Loans activation and you could win the grand prize of R100 000! - You can also win daily lifestyle prizes worth R5000. Simply follow these easy steps here and you could be a winner: http://lnq.in/SAHLecrFB

14/08/2017

Involved in the film industry in Joburg? Take a look at the website we built for the The Joburg Film Office. Join the community or get your location featured! www.joburgfilmoffice.com

28/07/2017

A big farewell to Ryan... our mad Data Scientist (among many other titles) from all of us at Silverstone! We look forward to working on upcoming projects together in the future. Wishing you all the best!