We specialise in helping micro, small and medium size businesses to grow their online voice through social media.
09/04/2024
What’s a Sales Funnel? And why do I need one?
Imagine a sales funnel as a sieve, sifting out potential customers like a master chef separating egg yolks from whites. Except instead of eggs, we’re dealing with people who might buy your stuff.
Awareness Stage: At the top of the funnel, it’s like a crowded party. Everyone’s mingling, checking out your neon sign, and wondering, “What’s the buzz about?” This is where they learn about your product or service.
Interest Stage: Now it’s like speed dating. Prospects are intrigued. They’ve swiped right on your website or social media post. They want to know more. Maybe they even winked at your blog. Keep 'em interested!
Consideration Stage: Ah, the cozy coffee shop chat. They’re weighing their options. “Should I get the unicorn-shaped mug or the one that changes colour?” Your job? Whisper sweet benefits in their ear.
Decision Stage: Drumroll, please! They’re at the checkout counter, credit card in hand. But wait! Are they hesitating? Maybe they need a gentle nudge, like a grandma saying, “Honey, treat yourself!”
Action Stage: Ta-da! They’ve bought the magical mug (or your product). Victory dance! But don’t vanish like a Hogwarts ghost. Keep the relationship alive. Send thank-you emails, virtual high-fives, and maybe a GIF of a dancing dog.
Why Use a Sales Funnel?
No More Lost Souls: Without a funnel, it’s like herding cats blindfolded. Chaos! With a funnel, you guide them step by step, like a GPS for sales.
Efficiency Boost: Funnel magic streamlines the process. Less fluff, more conversions.
Happy Customers: Imagine a world where customers find what they need faster than a squirrel finding its hidden acorn stash.
So, dear ideal client, embrace the funnel! It’s like a trusty sidekick on your superhero journey to business success. And remember, even Batman needed Robin.
