The Most Underestimated Social Media Trends
The Top 5 Underestimated Social Media Trends !🚀
We all know video is king and Reels rule the game, but when last have you considered the below trends?
⭐ Long Form Video Surge on TikTok: TikTok is one of the platforms where social media users spend most of their time. Now they might spend even more time there. Longer videos have been introduced raging from anything between 30 seconds to 10 minutes, AND it is even starting to push landscape videos. This improvement is providing a deeper way for brands to connect with audiences.
⭐ Social Media as a Search Engine: Optimise your content with strategic keywords and hashtags, as platforms evolve into primary search tools. By 2022 nearly 40% of Gen Z chose to search on social media over Google.
⭐ Personalised Customer Care: Leverage social media to offer tailored support, enhancing user experience and satisfaction. Don't be surprised when an unhappy customer turns to social media to share their experience. All the more reason to integrate the online reputation management team with the brand's customer service department.
⭐ Behind-the-Scenes Content & Brand Transparency:
The ongoing demand from audiences for genuine content highlights the importance for brands to be more open about their business practices on social media. Transparency online is a great way for a brand to build trust and loyalty. An easy solution to this is by creating more behind the scenes content.
⭐ Authenticity is King: Authentic interactions and content reign supreme, resonating more with today’s consumers.
The takeaway? To thrive in the dynamic landscape of social media, focus on authenticity, tailored engagement, and strategic content innovation & always test the latest formats🙌
#RedSeptember #RedSepTrends #SocialMediaTrends #DigitalMarketing #BrandStrategy #MarketingTips
Secret Santa at the office ended the year on a high note! 🎄 Even the office Grinch enjoyed the festivities🤭
#OfficeChristmas #SecretSanta #AgencyLife #DigitalMarketing #Christmas2023 #Teambuilding
Drowning in ads?👀 On average, a person sees 3000 ads daily but only recalls 2! Brands, it's not about quantity, but the quality & relevance of your message. Craft campaigns that echo, not just flicker.🚀
#RedSeptember #RedSepTrends #DigitalAdAgency #DigitalMarketing
RS Feb Social Media Assegai.mp4
Exciting times at Red September!🔴 We are honoured to be nominated for 5 Assegai Awards for our groundbreaking work on Mahindra SA's XUV700 launch.🙌🏼 From automotive to integrated campaigns, we've showcased innovation at every turn. Here's to creativity that drives results!🏆
#RedSeptember #RedSeptTrending #DigitalMarketing #DigitalAdAgency
News Alert 🔊 We are delighted to announce that Cadac has joined Red September as our latest client and agency partner.
Cadac's commitment to excellence and cutting-edge solutions perfectly align with our core values at Red September, making this partnership a match made in heaven!🫶🏾
#RedSeptember #Cadac #NewPartnership #DigitalExcellence #Innovation #CreativeAgency #DigitalMarketing #StayTuned
Unlock the Power of Instagram SEO! 📈✨💼 In a world where visibility is key, optimising your Instagram profile for search engines is a game-changer. Say goodbye to getting lost in the digital noise and hello to skyrocketing engagement and followers! Here are some quick tips to get you started:
🔍 Optimise your profile to attract your target audience.
🔍 Use strategic keywords in your captions & bio.
🔍 Engage with relevant hashtags.
🔍 Post consistently!
Stay ahead of industry trends with #RedSepTrends! 🔍📈
#RedSeptember #SEO #InstagramSEO #IndustryTrends #SocialMediaMarketing #agencylife
Kickstart Your Campaign!
Back to school, back to work…whatever your “back-to”, we’re sharing some tagline ideas to inspire your back-to marketing collateral. 📚📖✏️
#Marketing #Taglines #Copywriting #Advertising #Branding #Inspiration #BackToCampaign #Brainstorming
TikTok Trends!
If anything, 2022 was the beginning of a new social media era, focused on short-form vertical video. 🎥 TikTok has thought us the power of quality over quantity when it comes to creating content. 🎨 We share 3 key tips to keep in mind before attempting your next TikTok trend 👇
#TikTok #CreatingContent #ContentThatSells #VerticalVideo #TheRiseOfTikTok #TikTokkers
Your Creative Matters!
Audience strategies, media environments, budgets, frequency… Marketers tend to look at every variable when measuring a campaign’s performance but when it comes to driving actual outcomes, one results-focused variable often gets downplayed: CREATIVE. 👨🎨 🎯
Your creative matters, and we’re sharing some top tips to help you develop a compelling ad creative that goes beyond the clicks.👇
#AudienceStrategy #MediaEnvironments #Budgets #Frequency #Creative #MarketingPerformance #CreativeMatters
Life is short, which is why we choose to work with people who make us excited, happy, and better at our craft. Because of you, we are Red September. 🫶 #RedSeptember #CompanyCulture #TeamWork #TeamWorkMakesTheDreamWork
Keyword stuffing and SEO!
Keyword stuffing and SEO use to go together like milk and sugar but nowadays they’re a deadly partnership. 🤝😈 Top tip: Focus on your overall topic, content quality, and user experience instead of the appearance of specific keywords. ✏️
Recommendations For Optimising Your Site!
IT is his name, making websites work is his game. 💻 We’ve got our web developer on the red couch, and he shares more on how to gear your website to take on the voluminous traffic that comes with the biggest shopping day of the year. 🛒
Check out his recommendations for optimising your site below👇
#Blackfriday #websitevistors #websitetraffic #RedSeptember #advertising #websiteoptimisation #developerhacks
Email Marketing Strategy Tips!
The season of savings is upon us. Boosting your seasonal sales comes with a powerful email marketing strategy. 🛒📨
Here are some top tips to turn those clicks to conversions👇
#RedSeptember #emailmarketing #emailstrategy #emails #seasonalsales #advertising #marketing
TUNE IN- Thumb Stopping Content Recipe!
Wish you knew what the secret ingredients were to creating thumb-stopping content? 🤔 We’ve got our copywriter on the red couch and she elaborates a bit more on the 3’Cs that act as the secret ingredients to creating a thumb stopping content recipe! ✏️
Different Niche Experts? Big No!
Does your left hand know what your right hand is doing? Or, in the digital marketing space, does your strategy agency know what your creative agency is doing?
It might seem like a good idea to find different niche experts for each of your marketing channels, but this could be counterproductive.
An integrated team that works together from the strategic phase, all the way to performance optimisation is where digital magic happens.
How many selfies does it take to create one Instagram post?
Research shows 92 million selfies are taken every day🌎
Sources say individuals spend 54 hours per year to take selfies😱
The average selfie taker is 24 years old and don't smile in 40% of them🤳🏾
Red Sep Paid Media June Top Funnel Square
R 10 000, R 30 000, R 100 000 💸 A question we get asked a lot from clients is “how much should we be spending on digital media for our brand”. Do you know? 💸 Determining the right media budget for your brand is about finding the right balance between your business and your target markets – you don't want to spend too little, so the media does not create enough effect and you also don't want to over invest on certain media types. Learn the tricks of the trade here: https://buff.ly/3mPetzM
