History
G8 Records is an unusual but sustainable business model for a record label. The company is a division of G8 Government Accounts founded in 2008 as a registered G8 pty(ltd) in 2013. The business operates to promote several African based bands in all genres in a world class manner, all with the common element of improvisation. In 2014 G8 opened a distribution service for external artist were
they do global distribution to more than 200 onlines stores. Mission
G8 Records exists as an African based record label and music distribution whose mission is to promote African music from hip hop to cultural music increasing live appearances and record sales. G8 Records has been established to promote bands and at the same time make a fair profit. Objectives
To become the premier African music label, based on CD sales, internet sales and street sales within three years And Sign at least eight groups of different genres within the first five years then reach profitability within in three years
About us
G8 Records is a new, African based record label. G8 Records is taking a new, unusual approach to band promotion and CD sales. Instead of competing with the large, ultra-competitive national record labels, as well with the larger international labels, G8 Records adopt a regional, intimate approach where we concentrate on several local bands. By working with only a few bands at once, G8 Records is able to offer a much more specialized and attentive level of service for their bands. This will be their competitive edge, something no other record label can offer. Operations begin with the production of a compilation CD. This will be a CD that features many different local artists. There is no charge for a band to place a single on the CD, in fact we encourage as it offers an visibility outlet for the band. This favours the bands that are trying to gain visibility within the local market if they are interested in having as many people become familiar with them, since as more people know about them, they are likely to secure live gigs and possibly produce a CD and receive revenue from CD sales. Within the first year two compilation CDs will be produced. These is free for the bands to be on and there is a free distribution of the CDs. Enough expectation and anticipation for the up and coming bands will allow G8 Records to soon begin to charge for releases. At the same time that the CDs provide visibility for the respective bands, it provides visibility for G8 Records. This is key for G8 Records' business model to be known as a hard working/promoting record label. This is important because the stronger the label appears, the more attractive the label becomes in terms of being an exclusive promoter for a band. While the compilations CDs are released, G8 Records will be working with a variety of parties for networking purposes. The first is local radio stations. Being able to get air play for the CD depends on relationships with the key decision makers at the various stations. G8 Records will also be working with various record stores, developing relationships with them so that as some of the bands on the CDs become known and there is consumer interest, G8 Records begin to sell the CDs. Lastly, G8 Records will be working with the different clubs to get the bands live gigs. Playing live to local crowds will be one of the most productive activities in terms of developing fanfare. As the label will becomes well known locally, it will become attractive for local acts looking to sign up with a record label. G8 Records will be looking to sign up a total of no more than eight bands at any one time. This will allow G8 Records to offer specialized and intimate promotional assistance. As the bands begin to sign on, the next tasks are to assist in the production of a studio CD for the band. Once the CD is cut key activities will be aimed at record sales and live show production. These are key activities as these are the sources of revenue for G8 Records, CD sales which occur at record stores as well as at the live shows. G8 Records business model recognizes that there will be little to no revenue within the first year. First year revenue is being sacrificed for the building of a viable record label in future years. G8 Records will not focus on a specific genre of music; that is difficult to do on a regional basis. It also creates competition at the local level between the bands within the same genre. Instead, G8 Records will focus on the element of improvisation which can be found in a wide range of genres. Improvisation can be described as adding free flow change or spontaneity to a performance. This occurs when a band is playing a pre-defined song, but certain or each member of the band deviates from the song, playing their own solo or rendition of the material. This occurs in the moment, in a spontaneous experimentation. This lends it elf to viewing a band's performance multiple times, as no performance is the same. Improvisation also lets the musicians "shine," it allows them to try new things, play around, have fun, and entertain the audience. This Clean, Flexible, Multipurpose Bootst
