AOM.Digital

22/02/2024

06/09/2023

14/08/2023

"Compassion and kindness are not just acts, but attitudes that can transform the lives of those in need." - Unknown

04/08/2023

Just a quick reminder that if you would like to list your Black Hawk to be a part of the auction, you still have time to register.

It is also free to list with no obligations or strings attached.

Just head on over to www.blackhawx.com and follow the steps.

If you would like to contact us directly you can email us at [email protected].

29/06/2023

The aviation industry in South Africa has started seeing a marked growth, and is expected to grow further over the next few years.

Revenue in the Flights segment is projected to reach €1.15bn in 2023. In fact, it is expected to show an annual growth rate of 4.72%, resulting in a projected market volume of €1.38bn by 2027.

Is your company ready to be a part of this growth?

Speak to us today and let us help you get your marketing strategy in place to ensure that you have a piece of the growing aviation pie.

28/06/2023

What are your main challenges when it comes to marketing?

Comment in the comment section below and let us know!

23/06/2023

What sets one business aside from another? What makes a business really stand out?

When they say that content it king, they really mean it, and when it comes to standing out, continuous, regular content is key in making sure that your brand is seen by your audience.

In this blog post, we will explore the importance of regular content creation and discuss the timeline for conversions to start taking place.

In the fast-paced digital landscape, businesses are constantly vying for attention and striving to stand out amidst the noise. One crucial element that sets successful brands apart is their commitment to consistently delivering valuable content to their audience.   In this blog post, we will explor...

21/06/2023

Meet the team.

Meet Sherryn, our content specialist.

Sherryn has been with AOM for three years, crafting social posts, mailers, websites and blogs for clients across the world. Her love for words and aviation has fuelled her to become completely absorbed in the client’s work, and has enabled her to accurately convey each clients messaging through the content.

“Aviation has run through our family, with both my grandfather and many family members being active members in the industry. This, combined with my love for putting together beautiful words and conveying images through text has been a strong driving force for being a part of AOM.Digital. I love spending time getting to know our clients, and find out who they actually are so that I can create the right messaging and develop something unique for each and every client. It is important to me to make sure that everything that goes out is perfectly written and totally unique.”

19/06/2023

At AOM.Digital, we are always trying to keep abreast of the latest trends and statistics in the aviation industry.

Did you know that The global aviation analytics market was valued at USD 3 billion in 2022 and grew at a CAGR of 14% from 2023 to 2032.

This means that the market is expected to reach USD 11.12 billion by 2032!

Increased disposable income and cheaper air travel options seem to be behind this growth, meaning more air domestic air travel in the upcoming years!

For more information on how we can use data like this to help you grow your business, contact us at AOM.Digital today!
https://aom.digital

16/06/2023

In the rapidly evolving world of aviation marketing, it has become essential for businesses to leverage the power of social media to reach their target audience effectively.

While organic reach on social media can be limited, boosting posts by allocating a budget behind them offers unparalleled opportunities to enhance visibility, engage with the audience, and generate a remarkable return on investment (ROI).

We took a look at how boosting your posts, and having a budget for this can extend your reach considerably.

Read more here:

https://aom.digital/boosting-posts-on-social-media-unlocking-the-power-of-aviation-marketing/

15/06/2023

Why are your images important for your online content?

Statistics show that images on Facebook receive 20% more engagement than videos and 352% more engagement than text only posts.

Yes, you read that correctly, images (including photographs) get MORE engagement than even videos.

Are you looking to heighten your social reach and overall reach to your audience? Contact the team at AOM.Digital today, and speak to us about our photography offerings!

Book a consultation now
https://aom.digital

13/06/2023

It is Mens Health Week this week, and to mark the occasion, we wrote a blog for our client, Fourways Urgent Care.

In the blog, we focussed on what men need to be aware of, what they need to look out for, and what diseases they are more susceptible=ible to.

To find out more, go through and check out what we have done!

In today's fast-paced world, it's all too easy for men to neglect their health and well-being. However, taking care of oneself should always be a top priority. This is why Men's Health Awareness Week serves as a crucial annual event, dedicated to highlighting the specific health risks faced by men a...

12/06/2023

We popped into our client, Executive Aircraft Refurbishment to touch base and find out what they are up to.

Check out their latest refurbishment, kitted out with custom additions, and one of the most polished paint job we have ever seen!

Great work guys!

We had a great meeting, and look forward to working closely with them to get great quality content out over the next few months!

09/06/2023

Aviation businesses need to utilise digital marketing to stay relevant today. However, outsourcing digital marketing can bring many benefits such as cost savings, access to experts and keeping up with industry trends.
This blog will discuss the advantages of outsourcing, key qualities to look for in an agency and common mistakes to avoid.
Read more here:

https://aom.digital/benefits-of-outs…ation-businesses/

With the years of experience we have gained in the digital marketing industry, what AOM brings to the table more than anything is industry knowledge – the essence that brings and binds the vast and extremely complicated industry of Digital Marketing together.

08/06/2023

Hear from our clients!

Maartin G Steenkamp of Ascend Aviation had this to say:

"AOM built Ascend Aviation a world-class & industry leading website that distinctly stands out from the rest. AOM’s careful attention to detail and unmatched knowledge of the aviation industry is a perfect recipe to attract more digital traffic to our new website. Thanks AOM, we’ll be looking forward to collaborating again in the future."

Want to know what we can do for you?

Contact us today!

07/06/2023

Harness the incredible power of Facebook to propel your online presence to new heights!

Did you know that each interaction on your posts or comments, be it a reaction, share, or click, contributes to what we call Facebook engagement? This engagement is the secret sauce to boosting your visibility, expanding your reach, and connecting with your audience on a deeper level.

And guess what? Facebook keeps a keen eye on engagement, both for individual posts and your entire group or page.

So, it's time to level up your social media strategy and make the most out of this valuable metric!

Need some help? Speak to the team at AOM.Digital today and lets help you with your strategy.

02/06/2023

When it comes to selling an aircraft, one of the most important things you can do is take high-quality photos that showcase your aircraft in the best possible light.

We thought we would take a closer look at some tips and tricks for taking great photos of your aircraft’s exterior, interior, and avionics.

If you want to ensure that you get the best possible images of the aircraft to sell it to the right buyer, at the right price, this blog is for you.

Read more here.

When it comes to selling an aircraft, one of the most important things you can do is take high-quality photos that showcase your aircraft in the best possible light. This is especially true for first-time sellers who may not know what to look for when taking photos. In

01/06/2023

Universal Air Evac, based in Lanseria is one of South Africa’s most well-respected medical evacuation services. They also happen to be one of our clients at AOM.Digital who rely on us for mailers, website management, social posts as well as educational blogs. This month, we tackled the challenges that they face in their business, flying in and through Africa to repatriate patients back to South Africa in the blog post. This fascinating insight not only gives readers an insight into the company, but also helps Universal Air Evac extend their marketing reach. Contact AOM.Digital for more information, and read the blog here!

Navigating the Skies: Unpacking the Challenges of Medical Air Evacuation in Africa / 25 May 2023 / 0 Comments Submitted by nac on 25 May 2023 As the world continues to witness remarkable advancements in healthcare, the crucial need for swift and efficient medical evacuation services becomes increasi...

29/05/2023

According to recent market research, the aviation industry is projected to grow at a Compound Annual Growth Rate (CAGR) of over 5% in the next five years.

As a leading aviation marketing agency, AOM.Digital Advertising Services is poised to help you take advantage of this incredible growth opportunity. Despite the setbacks of COVID-19, the industry has slowly but surely bounced back, providing ample room for expansion and growth.

We specialise in delivering innovative, data-driven solutions to help aviation businesses thrive in this dynamic and ever-changing industry.

Contact us today to learn more about how AOM.Digital can help your aviation business soar to new heights!

26/05/2023

A well-designed website is often the face of a company, making it essential to ensure it remains in optimal condition. While the idea of taking control and managing your website might seem tempting, entrusting this task to your marketing agency can bring numerous benefits.

In this blog, we unpacked why you should leave all website management to your agency, highlighting the potential risks of making changes yourself and the potential consequences of doing so.

Read more here.

In today's fast-paced digital world, having a strong online presence is crucial for businesses of all sizes. A well-designed website is often the face of a company, making it essential to ensure it remains in optimal condition. While the idea of taking control and managing your website might seem te...

22/05/2023

Meet the team!

This week we spoke to Ciara Vogelman, our web genius at AOM.Digital, who has been with the company since 2016. She has worked in numerous avenues in the business including design, website development and social media.
We asked what she likes about working at AOM.Digital, and working in the aviation industry in particular.

“It gives me a chance to learn about aviation and really get to know how to best serve clients within this field. But even though I am working within the same sphere, there is a lot of variety in the type of work that I get to do. I get to work on sites that range from corporate to funky to completely out of the box creative stuff, and I get to flex my design muscles in all sorts of ways. It keeps my job interesting and allows me to learn new tricks and constantly be evolving as a designer.

There are so many different avenues within the aviation field and every company has a unique personality. I love to use design to create a visual representation of that personality online, in a way that highlights the unique traits of each company and team.

Aviation also lends itself to some really high quality photographs (sometimes) and a whole plethora of design assets that I can use in different ways for each client.”

19/05/2023

In today’s digital era, an exceptional online presence is crucial for businesses looking to thrive. One of the key elements that can make or break a website’s success is the customer journey. It encompasses every step a customer takes, from the initial interaction with your website to the final conversion or desired outcome. By prioritizing and optimizing the customer journey, businesses can significantly enhance user experience, build customer loyalty, and drive long-term success.

In this post, we will explore the importance of the customer journey on your website and how it can impact your business positively

In today's digital era, an exceptional online presence is crucial for businesses looking to thrive. One of the key elements that can make or break a website's success is the customer journey. It encompasses every step a customer takes, from the initial interaction with your website to the final conv...

18/05/2023

Are emails one of your key tools to reach out, retain and re-target new clients and customers? How often are you sending mailers to your database?

Roughly 80% of marketers have reported an increase in email engagement over the past 12 months.

If you are not one of them, we can help you make sure you are!

Book a consultation with AOM.Digital today and let us help you create, manage and ensure that your mailers are reaching the right people.

Book a consultation now. Contact us at AOM.Digital.

https://aom.digital/

17/05/2023

When it comes to running a successful website, one of the key metrics to monitor is the bounce rate. A high bounce rate indicates that visitors are leaving your site quickly, without engaging with your content or exploring other pages. To improve user experience and increase conversions, it is crucial to reduce bounce rates. We took a look at how you can do this here!

When it comes to running a successful website, one of the key metrics to monitor is the bounce rate. A high bounce rate indicates that visitors are leaving your site quickly, without engaging with your content or exploring other pages. To improve user experience and increase conversions, it is cruci...