We are a Johannesburg-based video production company established in 2004 and we're passionate about telling stories through moving pictures.
Let’s be honest, people like to watch videos. It’s an immersive and attention-grabbing communication tool that is like no other and it can literally change your business.
We're all about video and, like you, we really know our stuff.
We ensure a smooth and stress free process without adding to your workload.
Here’s how we do it:
Step 1
Getting To Know You
We want to get to know you. We need to understand your business, its history and your company culture. We want to learn about your product or service, the problems they solve in the world and, most importantly, who you’re trying to reach.
Understanding your audience is key to creating video content that truly hits the mark, inspires people and initiates change, action, joy and more.
Step 2
Understanding What You Need
Here we get into the project and discover what you want to say to your audience and why. We’ll discuss how your video will be delivered and any other elements that may be needed to ensure its success (supporting email campaigns, web pages, digital ads, special formats etc.)
From here we move on to the big idea and the brief that ensures we are all on the same page.
Step 3
The Big Idea
Armed with all the knowledge we’ve gathered, our award-winning team of creative directors, writers, consultants, designers and editors start brainstorming. Rest assured, they’ll find the best way to tell your story so your audience will care and you’ll achieve the goals you outlined.
Once you’re sold on the concept, we get to work
Step 4
Down And Dirty
With all the elements in place and everyone on the same page, we jump right into pre-production. This includes in-depth research, scriptwriting, creating storyboards, refining content, planning, scheduling and any other prep for full production.
As soon as we’re done we present this work to you for sign off. Then....
Step 5
Full Production
In production we hit the ground running with filming just like in the movies.
The content we capture then goes into the edit studio where the final story is cut and crafted with meticulous attention to detail. Supporting graphics, animation and special effects are added to the product in preparation for the final viewing.
The final viewing is the last opportunity for changes and refinements before delivery.
Step 6
Final Delivery
Final delivery is where we hand over the finished product by uploading it to your chosen platform.
And that's it. Time to celebrate.
