The Book Of Swag

05/10/2021

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Online News Portal For Lifestyle|Fashion|Culture|Entertainment & More

12/10/2020

Several renowned names on the global creative stage will enthrall the advertising and brand communications industry when the Loeries Creative Week broadcasts its virtual event from Johannesburg, South Africa between 16 to 20 November 2020. Key issues facing the industry will be on the agenda as leaders from across the globe ponder the current situation and examine strategies to for good, while confronting misrepresentation, transformation, diversity, gender disparity and a range of topics impacting the brand communication industry. [ 622 more words ]

http://bookofswag.net/2020/10/12/loeries-creative-week-tickets-on-sale-with-a-line-up-of-international-creative-heavyweights/

 Several renowned names on the global creative stage will enthrall the advertising and brand communications industry when the Loeries Creative Week br

16/09/2020

Consisting of Daniel D'Errico and Alap Momin, New York-based production duo Ice Cream share a compulsion for exploring new tones and textures with the goal of creating a universal primitive vibe within their music. After the success of Ice Cream's self-titled debut EP on Momin's own label Internet & W**d, their highly anticipated follow up release is due to premiere on September 25. [ 253 more words ]
http://bookofswag.net/2020/09/16/new-york-based-duo-ice-cream-drop-a-brand-new-banging-ep-simply-glowing-swung-out/

Consisting of Daniel D'Errico and Alap Momin, New York-based production duo Ice Cream share a compulsion for exploring new tones and te

16/09/2020

Abracadabra Festival, the new 4-day livestream music festival and environmental fundraiser presented by ABRACADABRA and Twitch, has announced its full lineup. For 24 hours each day, the festival will teleport viewers around the globe to experience live virtual performances from over 75 artists & guests including DJ Snoopadelic (Snoop Dogg), Tycho, Diplo, Chanel Tres,and Kool & The Gang… [ 607 more words ]
http://bookofswag.net/2020/09/16/dj-snoopadelic-snoop-dogg-and-diplo-to-headline-abracadabra-virtual-festival-exclusively-on-twitch/

Abracadabra Festival, the new 4-day livestream music festival and environmental fundraiser presented by ABRACADABRA and Twitch, has announced its

16/09/2020

Since the dawn of the multi-million Rand brand partnership with the Supa Mega, AKA, CRUZ Vodka had set its eyes on bringing another partner to join the family, aiding its agenda to build an opulent, connected but inclusive and well-represented culture around the CRUZ brand. Now, springing out of a thundering Winter comes a true celebration of new perspective and collaboration - a new long-term brand partnership between CRUZ Vodka and Nomuzi Mabena, more fondly known as MOOZLIE. [ 624 more words ]
https://bookofswag.net/2020/09/16/cruz-vodka-moozlie-celebrate-spring-with-a-new-brand-partnership-set-to-blossom/

Since the dawn of the multi-million Rand brand partnership with the Supa Mega, AKA, CRUZ Vodka had set its eyes on bringing another partner to join the family,

16/09/2020

Gallo Images and our good friends at the Loeries believe it is time to through real stories from real women. We believe you do too. Now, how about you share your story or experience or thoughts regarding how women are portrayed in advertising? Share a pic of yourself, or of a woman in advertising that you admire, along with a 250-word explanatory story to join this movement. [ 522 more words ]
http://bookofswag.net/2020/09/16/its-time-to-getreal-with-real-stories-from-real-women-at-this-years-loeries-creative-week/

Gallo Images and our good friends at the Loeries believe it is time to through real stories from real women. We believe you do too. Now, how about you

26/07/2020

Last week I bought eighteen pairs of corduroy trousers in eight different colours thereby MTN Taxi Rank in Johannesburg, or “Noord” if you are a grootman like myself. The experience was beyond transcendence. I found myself reconnecting with my mother and my childhood traumas in an almost psychedelic acquaintance…right there in the middle of Lilian Ngonyi Street, as if there is something poetic about that. [ 563 more words ]
https://bookofswag.net/2020/07/26/look-ma-i-have-so-many-corduroys/

Last week I bought eighteen pairs of corduroy trousers in eight different colours thereby MTN Taxi Rank in Johannesburg, or “Noord” if you are a grootman li

22/07/2020

The Loeries, the premiere organisation across Africa and the Middle East that champions creative excellence in brand communication, recently held its annual general meeting where a new board was appointed for 2020/2021. We are going day drinking with the New Chairperson LIVE on our Twitter and Instagram pages on Wednesday, 22 July 2020 at 11.30 AM. The new chairperson is Fran Luckin, Chief Creative Officer, Grey Africa, she takes over from Tseliso Rangaka, Chief Creative Officer, FCB Joburg and Hellocomputer. [ 631 more words ]
http://bookofswag.net/2020/07/22/the-loeries-announces-the-appointment-of-a-new-board-for-2020-2021-and-we-go-day-drinking-with-the-new-chairperson/

The Loeries, the premiere organisation across Africa and the Middle East that champions creative excellence in brand communication, recently held its annual g

08/06/2020

Most of us are conflicted when we see photographs or videos of black dead bodies in the media. Not because we rarely see photographs or videos of white dead bodies unless it's a movie but, because it's triggering and sickening on the one the hand, and yet there is a need to document these atrocities on the other hand, lest we forget. [ 245 more words ]
https://bookofswag.net/2020/06/08/shot-in-the-streets-black-photographers-documenting-blacklivesmatter/

Most of us are conflicted when we see photographs or videos of black dead bodies in the media. Not because we rarely see photographs or videos of white dead bod

06/06/2020

It's well known that American rapper Clifford Joseph Harris Jr is one of Nasty C's role models and idols. Young Nsikayesizwe David Ngcobo Jr grew up listening to and emulating the Atlanta rapper in the dusty streets of Kwa-Zulu Natal, South Africa. Today, they have come together on a song to help heal the world in these trying times. The song is titled … [ 258 more words ]
https://bookofswag.net/2020/06/06/nasty-c-collaborates-with-his-idol-t-i-to-help-heal-the-world/

It's well known that American rapper Clifford Joseph Harris Jr is one of Nasty C's role models and idols. Young Nsikayesizwe David Ngcobo Jr grew up listening t

04/06/2020

I don’t know what ya’ll did to pass time during the lockdown but I sure got up to no good. I wanted to organize a photoshoot dressed in my mother’s wedding dress with renowned photographer Kgomotso Neto Tleane, I removed all the seeds from strawberries before eating them, I even tried counting the number of rice from the bowl I was drying my iPhone in. [ 468 more words ]
http://bookofswag.net/2020/06/04/the-art-of-seduction-i-joined-tinder-as-nelson-makamo-and-this-is-what-happened/

I don’t know what ya’ll did to pass time during the lockdown but I sure got up to no good. I wanted to organize a photoshoot dressed in my mother’s weddin

01/06/2020

The Ladima Foundation, in partnership with the DW Akademie, is excited to announce a short-film competition aimed at African women during the world-altering Covid-19 pandemic and related lockdown.The competition is open to African women content creators and filmmakers of any age or experience level, currently living in Africa. The competition aims to encourage women to share their stories as we create a living document of a time and place – of the specific circumstances that women in Africa currently find themselves, under various degrees of lock-down, through the limitations on movement, opportunity, and often, basic freedoms.The impact of Covid-19 across the globe, and especially in Africa, is felt more by the vulnerable in society. [ 751 more words ]
https://bookofswag.net/2020/06/01/african-women-in-the-time-of-covid-19-a-short-film-competition/

01/06/2020

Kanye West might not be the right person to quote when mobilizing people to revolt and dismantle racism and/or white supremacy since that hat, but, he was right when he said “racism is still alive, they just be counseling it”. Eric Garner, Trayvon Martin, and George Floyd were killed dead in the streets, they are gone and America is burning. Rappers like J. [ 762 more words ]
https://bookofswag.net/2020/06/01/we-cant-breath-10-hip-hop-artists-we-wish-could-comfort-us-right-now-blacklivesmatter/

Kanye West might not be the right person to quote when mobilizing people to revolt and dismantle racism and/or white supremacy since that hat, but, he was right

01/06/2020

We are now officially in level three of the lockdown in South Africa. It seems like we are well on way back to “normal” unless things turn for the worst. I guess we’ll find out on the next episode of South Africa’s extreme adventures. At the beginning of the outbreak, most of us (especially in Advertising) was goofy about the seriousness of the matter until every YouTube ad opened with “in these trying times” and closed with “we are in this together” then we knew that Cardi B was on the money when she said sh*t is about to get real. [ 567 more words ]
https://bookofswag.net/2020/06/01/interesting-conspiracy-theories-about-coronavirus-covid-19-according-to-people-in-advertising/

We are now officially in level three of the lockdown in South Africa. It seems like we are well on way back to “normal” unless things turn for the worst. I

30/05/2020

Josh Swade (director of The Black Keys, Diplo, Major Lazer, Gary Clark Jr. shorts, as well as Rick Was Here, One and Done, among others)comes the upcoming documentary RICKY POWELL: THE INDIVIDUALIST. This morning, they have released their first trailer and key art (Iinks below). The documentary is set to premiere tomorrow, Saturday May 30th at 5:30pm ET at… [ 91 more words ]
http://bookofswag.net/2020/05/30/watch-trailer-for-ricky-powell-the-individualist/

Josh Swade (director of The Black Keys, Diplo, Major Lazer, Gary Clark Jr. shorts, as well as Rick Was Here, One and Done, among others

27/05/2020

I have always fancied myself a feminist but, I could never proudly and publicly identify or describe myself as one. It's easier to just say I am an ally because that's not hard to explain, also...I am still learning the difference between gender equity and gender equality, I continue to enjoy my dick privileges and all the other benefits of patriarchy, I'd be a fraud and a poser if I said I am a full-on feminist just because I believe in equal pay or extended maternity leave. [ 472 more words ]
http://bookofswag.net/2020/05/27/she-says-she-decides-and-i-am-her-movements-that-are-creatively-empowering-women/

27/05/2020

PREMIERES FRIDAY 5TH JUNE WITH AKA AND DEE KOALA RIVETING PAN AFRICAN LINE-UP SET FOR SEASON ONE What do you get when you cross-pollinate music, fashion and African excellence with a keen sense of curiosity? Set to premiere on Channel O next week, Remix.Studio is a refreshing new concept that celebrates multi-dimensional creativity by providing a fluid space for beloved African musicians - established and emerging - to expand on fan-favourite anthems by reinterpreting them in a live setting, both sonically and visually. [ 253 more words ]
https://bookofswag.net/2020/05/27/exciting-new-music-show-remix-studio-set-to-shake-things-up/

PREMIERES FRIDAY 5TH JUNE WITH AKA AND DEE KOALA RIVETING PAN AFRICAN LINE-UP SET FOR SEASON ONE What do you get when you cross-pollinate music, fash

27/05/2020

When we first heard that Nasty C will be dropping his upcoming album Zulu Man with Some Power through Def Jam most of us couldn't contain the excitement. I am smiled like a big brother, proud, I knew that Junior was well on his way to world domination. However, I lost sleep over who'd be the next South African rapper to sign to Def Jam, my money was on the ever so illusive A-Reece. [ 310 more words ]
http://bookofswag.net/2020/05/27/def-jam-launches-in-africa-with-a-bang/

When we first heard that Nasty C will be dropping his upcoming album Zulu Man with Some Power through Def Jam most of us couldn't contain the excitement. I am s