NORMVL An independent record label & creative agency at the heart of the South African music industry.

We are an independent record label & creative agency at the heart of the South African music industry. As a record label we pride ourselves in helping to develop independent artists with sustainable careers and, as a creative agency, we partner with musicians & creative practitioners alike to create end-to- end campaign assets & branding solutions.

Do better. ❌
21/01/2025

Do better. ❌

Please 🙏🏾♥️
04/01/2025

Please 🙏🏾♥️

❌ No more disclaimers ❌
03/01/2025

❌ No more disclaimers ❌

Be intentional, or you’ll miss it, and you’ll never know. ❗️🤞🏾
02/01/2025

Be intentional, or you’ll miss it, and you’ll never know. ❗️🤞🏾

Only audacity. 🤞🏾❗️
31/12/2024

Only audacity. 🤞🏾❗️

25/12/2024
One more thing to do before we leave 2024 behind, and it’s a NORMVL Agenda 🤞🏾🖍️ live at  ✨Our flagship event is now in i...
24/12/2024

One more thing to do before we leave 2024 behind, and it’s a NORMVL Agenda 🤞🏾🖍️ live at ✨

Our flagship event is now in its 5th installment. Join us on the 28th of December and experience unforgettable live performances from a stellar lineup of artists:


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Get your tickets via the link in our bio 🎫

Let’s make this a night to remember. We can’t wait to see you there!

''Best roll-out ever' wasn't just a flex—it was a blueprint. 🤝🏾From storytelling that brought the   world to life, to mo...
06/12/2024

''Best roll-out ever' wasn't just a flex—it was a blueprint. 🤝🏾

From storytelling that brought the world to life, to moments that turned listeners into loyal fans, this campaign has been all about showing how a strong rollout shapes the experience. 🛠️

In the digital age, your release isn't just a drop-it's a story, a world, a movement. Phase One was about building the world. Phase Two? We're about to take it further.

Thank you for being part of the journey so far. We're not done. 🛑

26/11/2024
Our head of brand experience & activations,  always emphasises the importance of artists not solely relying on bookings ...
14/11/2024

Our head of brand experience & activations, always emphasises the importance of artists not solely relying on bookings as a means of being ACTIVE. 🥊

1 performance a week at the very least! Off your own efforts, that’s 4 times out of 30 days. Far from an unrealistic expectation. So we tried it out in January 2023 with 😌 and well, we’re 80 weeks in and going!

Wanna know more? Book a consultation with us 🤝🏾 link in our bio

House of Vans returns to the city of Jozi 🇿🇦 for the first time since its debut in 2019 on 1 Fox Street, where it offere...
31/10/2024

House of Vans returns to the city of Jozi 🇿🇦 for the first time since its debut in 2019 on 1 Fox Street, where it offered a mix of music, art, and skateboarding experiences featuring local and international talent.

2024 sees our very own join this years esteemed roster of talent that will grace the stage.

A big shoutout to & for the consideration 🏁

25/10/2024
We’re here to help! 🚀Our’s new consultancy service offers tailored advice for musicians and creatives like you. Let’s ta...
16/10/2024

We’re here to help! 🚀

Our’s new consultancy service offers tailored advice for musicians and creatives like you. Let’s take your project to the next level — from release strategies to event planning and more!

💡 Book a consultation today via link in bio

 for   2024 🥁AMONGST THE PEOPLE I KNOW - Experimental musical project of drummer and producer
15/10/2024

for 2024 🥁

AMONGST THE PEOPLE I KNOW - Experimental musical project of drummer and producer

Its about to be another Wednesday and we still love South African Alternative Music 🧡…This week we’re bringing you the m...
16/09/2024

Its about to be another Wednesday and we still love South African Alternative Music 🧡…

This week we’re bringing you the musical stylings of & .phasha ☀️ we’ve added our favorite songs by them to our Playlist (link in bio) 🎵

Join us this Wednesday evening. Live at 🤲🏾

10/09/2024

ByLwansta, the South African musician, songwriter, record producer, agency founder, art director and graphic designer - hailing from Kokstad KwaZulu-Natal - epitomises conceptual narrative poured into the various facets of his creative portfolio.

Address

Johannesburg

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00

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What do we mean?

"Normal" in the English dictionary is "conforming to a standard, usual, typical or expected", however, NORMVL is a state of mind and train of thought, based on the contrast and contradiction between what society deems to be "normal" and "weird", and basically renders the dictionary definitions of said words non-existent, because the "normal" and "weird" of each individual human varies on a small to enormous scale, what's "normal" to you may not be "normal" to the next person, same principle applies with "weird". The idea of a set standard of "normal" as defined by society becomes nonsensical and the individual precedes society. The concept also serves as a sort of bridge between the varying semantics and syntax between cultures.