Digital Republic Consulting

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Our Story

In today's online environment it is important to understand unstructured and unsolicited feedback. Digital Republic is a partner of Falcon IO. The Falcon IO software is a leading end-to-end social media management, engagement and analytics system. It also measures online sentiment, which helps you to see exactly how consumers perceive your brand. We offer our clients the ability to monitor all online activity relating to their brand from a single platform with one of the most sophisticated online social intelligence tools in the world! Online Reputation Management The information is at your fingertips, but how much time do you have to spare to search through all the noise? We have the solution… Falcon IO is a leading end-to-end social media management, engagement and analytics system. We understand that it is not only that you are curious to find out what people are saying about your brand, but also where those conversations are taking place! Falcon IO allows you to focus your attention by allowing you a single platform to access all information relating to your online brand reputation. We help you to better understand your brands online reputation and the overall perception of your brand through your consumers’ eyes. Search: This is how people find you when they go online in search of your products or services! We can help you to improve your search results, thereby, making it easier for customers to find you online. Social Media: Opening the door for two-way communication in the digital age has been made easy with so many social media platforms to choose from. Social media can be seen as a gift and a curse, but it is here to stay so we are here to help you get comfortable with it and use it to your advantage! Instead of standing on the side-lines watching the conversation we will help you to be a part of the conversation. Consumer generated media: While closely linked to social media, consumer-generated media incorporates the full spectrum of online word-of-mouth. Ever heard of bloggers? Perhaps you’ve been on to some rating websites where you can leave your opinion about an experience you had? Forums, review sites and even wiki’s are all online channels where people can talk about your brand and share their views. We can help you by monitoring what is being said about you and your brand. Mainstream Media: These are the people who have the means to communicate to the masses. We can help you to track of and stay on top of what is being said about you and your brand. Monitoring and Data Analysis Deciphering your customers likes, dislikes, habits, attributes and hobbies based on the information we collect and extract is what allows us to be able to deliver reliable data and actionable insights that are aligned with your business objectives and KPI’s. Online campaign management and monitoring of competitors are also key features of Falcon IO. Effective campaign management can help with lead generation and ROI. Tracking tool: You can obtain data from just about anywhere on the internet, but it is important to know what to do with the data you have and how to monitor and manage your online presence as a whole. Measurement: Measure the impact of your marketing efforts in order to determine what is working for you and what is not. Directing customers to a central port-of-call: Utilising multiple social media platforms means that you need to track them altogether and not look at the data independently. Multi-channel integration: These are the people who have the means to communicate to the masses. We can help you to track of and stay on top of what is being said about you and your brand. Segmentation: Segmenting your market online varies from traditional segmentation. We will help you to track things such as, the different online touch points client are have with your brand or how they get to your website. Statistical Analysis: The real value lies in data that has been statistically analysed by professional analysts. We have the statistical skill-set to provide you with actionable insights. Strategic Planning and Consulting Strategic planning and consulting is the cherry on the cake. Digital Republic knows that planning and assessment are crucial to a successful business. Everything depends on your company’s vision, mission and values as well as your objectives and KPI’s. Each solution is tailor made to suit your specific needs.