Irma Karsten Digital Marketing Trainer & Consultant

22/05/2023

Marketing professionals will soon gather at this year’s in-person Marketing Indaba Conference supported by WebEngage. The two-day conference will be hosted at the CTICC on 24 & 25 May 2023. The conference assists businesses across all industries to excel at marketing and allow marketing professionals an opportunity to re-group, re-think, strategise, learn, network and re-connect with their peers.

The conference theme is Breakthrough Marketing and delegates can expect to learn about innovative ways to market their products and services through focused marketing efforts. The content will help businesses to create a buzz and awareness for their products and services in a cost-effective way.

This year Marketing Indaba is supported by WebEngage, a global customer data platform and marketing automation suite. “We are delighted to connect with marketing professionals in South Africa and share our innovative retention marketing platform," expresses Avlesh Singh, CEO & Co-Founder, WebEngage. "We can't wait to collaborate, learn, and contribute to the success of the South African marketing landscape."

Presentations at Marketing Indaba covers a wide range of topics from marketing strategies, marketing trends, audience and target market development to branding, promotions, digital media, content creation, customer relations and much more. Speakers will deliver content that revolve around innovative ways of marketing, brand building and communications.

Speakers will share their experiences, learnings, best practices, advice, and tips during the programme. Marketing Indaba is a must-attend event for all marketing professionals across all industries.

Tickets are available online at www.marketingindaba.com or from the organiser’s office, CADEK Media at Tel: 021 854 4700.

CADEK Media produces various business growth conferences –
please see a full list of upcoming conferences at https://cadek.co.za/conferences-in-south-africa/

20/02/2023

Join us for this webinar where we unlock some of the most valuable AI tools in digital marketing.

This webinar is a guide to help marketers understand the importance of artificial intelligence and explore the top AI tools available. The webinar highlights how AI can help automate tasks, make better predictions, and provide more personalised customer experiences. It also provides a list of some o...

16/02/2023

Not to be missed!

Join my colleagues and me as we explore the realm of Marketing AI, as we uncover the leading AI tools that marketers should utilize in the present day.

We will discuss various tools and techniques to master AI and revolutionise your marketing! Dont miss the opportunity to enhance your marketing skills and stay ahead of the game!

Sign up here: https://lnkd.in/eqKSD8dN 👆!

23/01/2023

People often ask me about what I actually do. Well, what a journey this has been!

This is what I do:

As a digital marketer and trainer with experience as a Google Certified Training Partner, Moderator and MC for Google in Africa, and mentor for UK clients, I have had the opportunity to train and consult for training organisations, digital agencies and corporate teams across the globe.

I am also honoured to be the Strategy Director and Principal Trainer for Digital Marketing Academy

My clients include Unilever, iStore Africa, Sony, BMW, John Deere, Western Digital, Simply Organic, PF Changs, Hexaware Technologies, UD Trucks, Hillsong Africa, University of Cork and agencies like Ogilvy Mauritius, Torpedo, Wilson Cooke, and more.

Countries I've trained in: UK, USA, Canada, Mauritius, Ireland, Cypress, UAE, South Africa, Nigeria, Ghana, Kenya, India and Australia.

I offer expertise in digital marketing strategy, full stack digital marketing, CRM implementation and course development in digital marketing.

There you have it! :)

15/12/2022

As a digital marketer, I am very fortunate to work in beautiful (and often remote) spaces and places.
I found this photo where I worked in the heart of the South African bushveld at a beautiful lodge many years ago.
I found many photos of my strange working spots and I will share them with you over the next few posts.
Where is your office today?

14/12/2022

Finally!

We're introducing the landing page report in Google Analytics 4! Examine the effectiveness of the first pages people land on when they visit your website → goo.gle/3FSGpNx

12/12/2022

It was such a happy day to celebrate with the .africa 2022 graduates.
Thank you for the lovely pic Reach for the stars@

07/12/2022

My behind-the-screen view of what typically happens on the other side of an online training session.

04/12/2022

Being a small part of such a big and impactful initiative as training partners makes us proud and thankful.

Google also announced a new speaker series in which successful African entrepreneurs share lessons and advice.

04/12/2022

We played a small part as training partners for the Google Hustle Academy Program. Awesome to see the results at the graduation ceremony.

09/12/2021

Goosebumps.....

Google has put together a video recap of 2021 in search.

You may find yourself asking “What can I do with this information?”

It's simple:
Understanding people and their online behaviours will help you understand your audience better. You can then help them and serve more meaningful content to give them a reason to engage with your brand and content.

See a full recap of search trends in 2021 here: https://trends.google.com/trends/yis/2021/ZA/

https://youtu.be/EqboAI-Vk-U

Explore the searches that shaped 2021, from Google Trends.

14/11/2021

When you combine work and play

28/09/2021

Your Time Is NOW! The Digital Marketing Academy is officially Google Accredited. Celebrate Heritage Month by joining us for engaging and interactive digital marketing courses on the 29th and 30th of September. FREE OF CHARGE! The 29th starts at 1pm and the 30th starts at 10am till 12pm. Day 1 - Crea...

28/09/2021

Free digital marketing courses offered as part of the Google Digital Skills For Africa initiative.
Reserve your seat now!

Celebrate Heritage Month by joining us for engaging and interactive digital marketing courses on the 29th and 30th of September. Classes on the 29th starts at 1pm and the 30th starts at 10am till 12pm.

FREE OF CHARGE!

Day 1 - Create a Digital Marketing Plan (29 Sept 2021 - 13:00-14:00pm)
Day 2 - Use Data and Insight to help your business grow (30 Sept 2021 - 10:00-11:00am), Create your Digital Marketing Strategy (30 Sept 2021 - 11:00-12:00pm)

If you have not already signed up on the Google form please do so by clicking the register link below.

REGISTER HERE: https://bit.ly/3u3KhUa

24/09/2021

Your Time Is NOW! ⏱ The Digital Marketing Academy is officially Google Accredited. Celebrate Heritage Month by joining us for engaging and interactive digital marketing courses on the 29th and 30th of September. Classes on the 29th starts at 1pm and the 30th starts at 10am till 12pm. FREE OF CHARG...

19/08/2021

Forget all the complicated, expensive and mediocre website creators and funnel builders.

Get the BEST software tools in the industry for FREE - For Life!

Save hundreds a month and earn thousands more… but for a limited time only:

Sign up for your free account now: https://groovepages.groovesell.com/a/mlDmASt3BKke

15/06/2021

Learn how to market your business online - for FREE!
Digital Marketing Academy is now a Google Training partner and we are excited to help South African business owners to equip them with digital skills.

Your Time Is NOW! ⏱

The Digital Marketing Academy is officially Google Accredited.

Celebrate Youth Day by joining us for engaging and interactive digital marketing courses on the 17th and 18th of June. FREE OF CHARGE! Both days start at 10 am and run for an hour each.

Day 1 - How to Build Your Brand and Sell Online (17 June 2021 - 10:00am)
Day 2 - How to Use Different Marketing Tools and Social Media to Grow Your Business Online (18 June 2021 - 10:00am)

Google Certificates will be awarded to those who join the live sessions.

REGISTER HERE: https://bit.ly/3pJquXU

03/06/2021

Join me for my talk:
People are people - even in a digital world
The digital marketing landscape has changed dramatically over the last year - and subsequently the online behaviour of consumers. Even in this digital era that we are living in, people still buy from people. Online competition is fierce for brands. Discover how to stay relevant, authentic and real in a noisy place while leveraging off the current trends.

Key Takeaways
Understand current trends and online behaviours of consumers
Best practices of authentic brand building in digital marketing
Learn how to reach the hearts and minds of your ideal customers
Communicate to your ideal customers in a way that matters to them

Register by clicking on the link below or let me know if you would like to take up a free seat.

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