What role does gender play in advertising? Does the type of voice used to deliver information matter?
Kagiso Media Radio’s neuro research highlights that consumers often respond more positively to female voices, associating them with warmth, trustworthiness, and relatability, which leads to increased attention levels compared to male voices in certain categories.
This trend is particularly significant in the diverse South African market, where storytelling and emotional connections are vital for impactful advertising. By adopting a gender-balanced approach in audio advertising strategies, companies can effectively capture attention and cultivate deeper connections with their audiences, ultimately driving brand loyalty and growth.
Contact our Research Manager, Melissa Mc Nally, to find out how you can partner with SoundInsights to test your ads and discover which voice aligns best with your campaign objectives: [email protected]
#SoundInsights #KagisoMedia #Radio #NeuroResearch #NeuroMarketing
Dane De Klerk, Talent & HR Operations Manager at Kagiso Media Radio and Jacaranda FM (94.2), shares the advice she received from a mentor that has guided her to approach challenges with confidence and compassion.
Join us in celebrating the incredible women in leadership within Kagiso Media Radio this August. Their innovation, brilliance, and strength inspire all.
#WomensMonth
#WomenInLeadership
#WomenInRadio
#KagisoMedia
Diane Macpherson, On-Demand Content Head at Kagiso Media Radio
“The media landscape is exciting and dynamic; your willingness to learn will keep you innovative and relevant. Each experience adds to your wisdom. Never stop evolving; your growth will inspire others.”
Diane Macpherson, On-Demand Content Head at Kagiso Media Radio, shares some words of wisdom for women starting in radio or podcasting.
Join us in celebrating the incredible women in leadership within Kagiso Media Radio this August. Their innovation, brilliance, and strength inspire all.
#WomensMonth
#WomenInLeadership
#WomenInRadio
#KagisoMedia
Happy Women's Month!
Anthea Carstens, Audience Acquisition Manager at Kagiso Media Radio, shares the best advice she received from a remarkable woman in her life.
"She did not doubt herself and showed strength and bravery daily. She led with honesty, integrity and consideration for people.”
Join us in celebrating the incredible women in leadership within Kagiso Media Radio this August. Their innovation, brilliance, and strength inspire all.
#WomensMonth
#WomenInLeadership
#WomenInRadio
Girl, be bold in how you show up! Tanya Davis, Marketing Manager at East Coast Radio, shares some inspiring advice for women in the workplace.
Join us in celebrating the incredible women in leadership within Kagiso Media Radio this August. Their innovation, brilliance, and strength inspire all.
#WomensMonth #WomenInLeadership #WomenInRadio #KagisoMedia
Join us in celebrating Jane Ruinard, Commercial Manager at Jacaranda FM, this Women’s Month.
She is one of the remarkable women in leadership within Kagiso Media Radio.
#WomensMonth #WomenInLeadership #WomenInRadio #KagisoMedia
Melissa Mc Nally, Research & Analytics Manager at Kagiso Media Radio, shares the best advice she has received from a female mentor.
Join us in celebrating the incredible women in leadership within Kagiso Media Radio this August. Their innovation, brilliance, and strength inspire all.
#WomensMonth #WomenInLeadership #WomenInRadio #KagisoMedia
Meet Malani van Huyssteen, Commercial Manager at East Coast Radio. Her message for young women starting their career in radio is to be authentic.
“Success is not linear. Expect ups and downs. Stay true to yourself.”
Join us in celebrating the incredible women in leadership within Kagiso Media Radio this August. Their innovation, brilliance, and strength inspire all.
#WomensMonth #WomenInLeadership #WomenInRadio #KagisoMedia
Deirdre King | Managing Director: JACARANDA FM (94.2)
Celebrating the power, resilience, and radiance of women everywhere. Happy Women’s Day!
Join us in celebrating the incredible women in leadership within Kagiso Media Radio this August. Their innovation, brilliance, and strength inspire all.
Jacaranda 94.2
#WomensDay #WomenInLeadership #WomenInRadio