The MediaShop

The MediaShop The MediaShop is a full service, innovative, pioneering, always evolving media agency. We provide expertise in media strategy, planning and implementation

We provide expertise in media strategy, planning and implementation across all communication channels. We are a highly awarded agency and believe there is always a better way to connect our client’s brands with consumers. We are a diverse group of innovative and highly skilled professionals who consistently add value to, and share knowledge with our clients. We believe that ‘Great minds think diff

erent’ and we live this ethos by thinking in the box, outside the box, next to the box and all around it. Our staff are talented professionals with a no-nonsense approach. The MediaShop is fairly unique as it has over 280 active clients who bill anything between R100 000 to R500 Million! Established in 1988, the MediaShop has a level 2 AA Empowerdex rated BBBEE scorecard, is 55% black owned and the oldest media independent in South Africa. We employ over 150 people and have offices in Durban, Cape Town and Johannesburg.

Wishing you and your loved ones a joyful Christmas and a prosperous New Year ✨️✨️
25/12/2024

Wishing you and your loved ones a joyful Christmas and a prosperous New Year ✨️✨️

Ever wonder how ads find the perfect audience?It's all about algorithms. They optimize reach, drive precision targeting,...
06/12/2024

Ever wonder how ads find the perfect audience?
It's all about algorithms. They optimize reach, drive precision targeting, and amplify ROI.

Let us decode the magic for your brand.

Visit www.mediashop.co.za for more.

05/12/2024

A huge congratulations HOT 102.7 FM for winning the Most Loyal Listeners, News Bulletin Reader, and News & Actuality Show Awards! These accolades are proof of the strong bonds you've built with your listeners, truly well-deserved!

Thank you for energizing the airwaves with your passion, dedication, and enthusiasm.

Here's to many more years of unforgettable radio moments and loyal fans 🎉🎊

Capitalizing on Black Friday Deals: A Strategic Look Inside MallsAs the holiday season kicks off, Black Friday stands ou...
30/11/2024

Capitalizing on Black Friday Deals: A Strategic Look Inside Malls

As the holiday season kicks off, Black Friday stands out as one of the most impactful shopping days of the year. During my recent visits to several malls, I couldn't help but notice how in-mall advertising has become a key player in driving retail sales during this high-energy period.

One of the most striking strategies I observed was the use of high-impact digital screens placed strategically throughout the malls. Powered by companies like The Media Factory, these screens connect with shoppers in real-time, right when they’re already in a purchasing mindset. Unlike broader, more traditional advertising methods, digital screens inside malls engage customers at the exact moment they're making decisions, minimizing wasted impressions and maximizing sales opportunities.

Alan Kietzman, Managing Director and Founder of The Media Factory, shared his insights on the power of this approach. He highlighted the importance of meeting consumers where they’re most likely to make a purchase within the retail space itself. This type of advertising thrives on timing, relevance, and location, ensuring that brands can deliver the right message at the perfect moment.

Whether it’s a Black Friday sale or a holiday promotion, in-mall digital screens offer brands a dynamic and fast-moving way to interact with customers. They allow for quick pivots and targeted messaging that’s tailored to the foot traffic in the malls, transforming the shopping experience and providing real-time results for retailers.
For shoppers, this is a win they’re able to discover exclusive offers they might otherwise miss. For retailers, it’s a chance to reach more potential customers with highly relevant ads while avoiding wasted impressions.

As we continue through the holiday season, it's clear that location-based, digital advertising will continue to be a game-changer in retail. The question now is: How are brands adapting to leverage this new retail strategy? How has in-mall advertising shaped your local shopping experience this season? Let's discuss how these innovative strategies are reshaping the retail landscape.

28/11/2024

We are beyond thrilled to be named Media Agency of the Year at the Financial Mail AdFocus Awards 2024!!

Winning this incredible honor for the second time in a row is a testament to the hard work, passion, and dedication of our entire team, as well as the trust and collaboration of our amazing clients and partners.

Don’t Let Scammers Ruin Your Black Friday Shopping Spree! 🛍️Black Friday is a haven for amazing deals—and unfortunately,...
25/11/2024

Don’t Let Scammers Ruin Your Black Friday Shopping Spree! 🛍️

Black Friday is a haven for amazing deals—and unfortunately, scammers too. Here’s how to stay sharp and shop smart:

🔍 Spot Fake Deals
Too Good to Be True? Deals like “90% off” on luxury brands? 🚨 Major red flag!
Read the Fine Print: Watch out for “limited stock” disclaimers or sneaky return policies.

🌐 Beware of Fake Websites
Check the URL: Scammers love typos (think an extra "m" on Amazon or a "1" after the usual website address).
Look for SSL Security: No padlock icon? No purchase!

📱 Question Social Media Ads
Inspect Seller Profiles: Few followers? No reviews? Run! 🏃‍♀️
Reverse Image Search: Stolen product pics are a classic scam move.

This Black Friday, let’s outsmart the scammers and snag only legit deals. Stay vigilant, protect your wallet, and shop with confidence! 🛒✨

Media Alert!! Discover how our team of experts can help you achieve the ultimate buzz across social media through the ri...
22/11/2024

Media Alert!! Discover how our team of experts can help you achieve the ultimate buzz across social media through the right channels. From tracking real-time trends, driving urgency, and turning likes into sales.

12/11/2024

Hats off to the incredible team at Hot102.7FM! 🏆🎉

Your multiple wins at the 2024 Best of Joburg Readers' Choice Awards are well-deserved and a true testament to the power of connecting with listeners.

Congratulations on being crowned the people's choice! 🌟 A great reflection of the heart, passion, and energy you bring to the airwaves every day. You’ve captured the hearts of listeners across Joburg and shown what radio magic is all about.

🚀 Ready to take your brand to the next level? With innovative strategies and targeted solutions, we’re here to help you ...
01/11/2024

🚀 Ready to take your brand to the next level? With innovative strategies and targeted solutions, we’re here to help you elevate your brand’s visibility and impact. Let’s build something incredible together!

📲 Get in touch at mediashop.co.za and start your journey to success.

Why OOH? 🌍✨Out-of-Home (OOH) advertising has the power to capture attention, drive awareness, and create memorable brand...
30/10/2024

Why OOH? 🌍✨
Out-of-Home (OOH) advertising has the power to capture attention, drive awareness, and create memorable brand experiences where it matters most — in the real world! Whether it’s a high-traffic billboard or an interactive display, OOH reaches audiences like no other channel.

Discover how The MediaShop can elevate your brand’s visibility with strategic OOH placements. Visit us to learn more!

👉 www.mediashop.co.za

14/10/2024

🎙️ CATCH OUR VERY OWN DASHNI VILAKAZI on Kaya 959’s Careers Corner!
She dives deep into the world of influencer marketing, discussing its incredible growth and how brands can strategically leverage it for maximum impact. 📈✨

From choosing the right influencers to staying ahead of trends, this interview is packed with insights you don’t want to miss!

Listen to the full interview.

Did you know? 🇿🇦✨South Africa is home to some of the most innovative and impactful media campaigns in the world! From cr...
11/10/2024

Did you know? 🇿🇦✨

South Africa is home to some of the most innovative and impactful media campaigns in the world! From creative storytelling to cutting-edge strategies, our local talent never disappoints.

What’s your favourite South African campaign that made a lasting impression? Let us know! 👇

The Power of AI 🤖✨Harness the incredible potential of AI to revolutionize your campaigns! From predictive analytics to h...
10/10/2024

The Power of AI 🤖✨
Harness the incredible potential of AI to revolutionize your campaigns! From predictive analytics to hyper-targeted messaging, AI empowers brands to connect with the right audience, at the perfect moment. 🚀

Ready to elevate your marketing strategy with cutting-edge technology? Let’s explore how AI can drive precision, performance, and powerful results for your brand. 🔍💡

How are you leveraging AI in your marketing?

Does Radio Still Hit? 🎙️Absolutely! Radio continues to deliver a unique, personal connection with diverse audiences, mak...
09/10/2024

Does Radio Still Hit? 🎙️
Absolutely! Radio continues to deliver a unique, personal connection with diverse audiences, making it a powerful tool for brands looking to amplify their message.
With the right strategy, your on-air ads can drive better engagement and deliver impressive ROI. Let our expert media planners position your brand for success, one frequency at a time! 📻✨

Ready to make waves in radio? Let's talk! 🚀 visit www.mediashop.co.za for more

Leverage Data Analytics For Better Campaign PerformanceUnlock the true power of data-driven marketing! 📊 With advanced a...
08/10/2024

Leverage Data Analytics For Better Campaign Performance
Unlock the true power of data-driven marketing! 📊 With advanced analytics, you can fine-tune your campaigns, boost engagement, and maximise ROI. Let your data tell a story, and we’ll help you turn those insights into actionable strategies that drive results. 🚀

Ready to supercharge your campaigns and achieve next-level performance? Let’s dive in and make every data point count! 🔍💡

visit www.mediashop.co.za for more

Happy Heritage Day
24/09/2024

Happy Heritage Day

Tune in to Kaya 959 to hear our Johannesburg Managing Director share insights on the "Business of Influencer Marketing i...
16/09/2024

Tune in to Kaya 959 to hear our Johannesburg Managing Director share insights on the "Business of Influencer Marketing in SA"!

Empowerment means fostering an environment where every voice is valued and every individual is heard. Our Johannesburg M...
30/08/2024

Empowerment means fostering an environment where every voice is valued and every individual is heard. Our Johannesburg Managing Director, Dashni Vilakazi, exemplifies these principles, making her a remarkable leader.

Address

Block B, The Main Straight Office Park, Main Road Cnr Portman Road
Johannesburg
2021

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

Telephone

+27112584000

Alerts

Be the first to know and let us send you an email when The MediaShop posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The MediaShop:

Videos

Share

Category