CuppaCopy Digital

CuppaCopy Digital We love empowering women with digital marketing strategies. Think Digital Marketing meets Copywriting with a Social Media Twist.

Like a good cuppa coffee, but for your business. Welcome to CuppaCopy, where every story is brewed with authenticity, passion, and a dash of creative magic. I'm Tara Jacobs, the heart and soul behind CuppaCopy, and I'm here to transform your business narrative into a captivating tale that resonates with your audiece. As a seasoned storyteller and creative soul, I've dedicated my career to helping

female entrepreneurs like you navigate the vast digital landscape. I understand the unique challenges you face—balancing the art of storytelling with the demands of running a business. With a background in fine art and a flair for captivating narratives, I bring a blend of creativity and strategy to the table. CuppaCopy is not just a service; it's a partnership. I believe that behind every business, there's a story waiting to be told—a story that connects, engages, and leaves a lasting impression. My mission is to be your storytelling companion, weaving your brand's essence into every word, every design, and every social media post. https://cuppacopy.co.za/pages/our-story

I didn’t grow up around entrepreneurs.I grew up around survivors.Women who made a way where there wasn’t one.That energy...
21/12/2025

I didn’t grow up around entrepreneurs.
I grew up around survivors.

Women who made a way where there wasn’t one.
That energy is still what fuels me today

I worked in agencies for years. I saw how the industry expects women to market like men. Aggressive, loud, competitive, ...
19/12/2025

I worked in agencies for years. I saw how the industry expects women to market like men. Aggressive, loud, competitive, “dominate the niche”…

Meanwhile, women are sitting with:

✓ emotional intelligence
✓ intuition
✓ storytelling ability
✓ relational empathy

And NONE of that was being celebrated.
So I left.

And I created a digital home that supports women the way women actually work.
CuppaCopy is my rebellion and my healing.

Quick fix for your brand message:Replace “I help everyone” with:“I help [specific person] achieve [specific result] thro...
17/12/2025

Quick fix for your brand message:

Replace “I help everyone” with:

“I help [specific person] achieve [specific result] through [your method].”

Example:
“I help purpose-led women build their digital brands through feminine marketing and story-based strategy.”

See? Simple. Specific. Human.

Ladies, I'm tired gosh...How old were you when you first realised most digital marketing advice was written by men, for ...
15/12/2025

Ladies, I'm tired gosh...

How old were you when you first realised most digital marketing advice was written by men, for men, with zero awareness of how women actually think, create, or connect.

It's exhausting.

That's why I built CuppaCopy. I believe women don’t need louder voices or to be shouting inton the void/ What we actually need is deeper, truer ones that attract the right clients instead of exhausting us. So we end up serving, not forcing.

This week, I'll be out in these streets sharing practical ways to communicate your brand as a WOMAN, or as a human, not as a funnel robot, so keep your eyes open for some fabulous tips.

For now, tell me in the comments: do you feel pressured to “show up loudly” online?

I am a mother of five and this life hasn't been easy. I’ve dropped out of university.I’ve been homeless. I’ve lived in a...
11/12/2025

I am a mother of five and this life hasn't been easy.

I’ve dropped out of university.
I’ve been homeless. I’ve lived in a tent.
I’ve sold curry, bags, necklaces and anything else I could just to put food on the table.

I’ve rebuilt my life more than once, with no safety net.

I know what it’s like to sit with a laptop at midnight and wonder:

“How do I make this work?” when I had no other choice. So when I started CuppaCopy, it wasn’t just about starting a business.” It was a rebellion. A rebellion using the best weapon you can find.

Knowledge.

A rebellion against marketing that shames women into buying. Strategies that ignore the reality of motherhood, mental health, or burnout. A rebellion against the idea that you have to become less human to become more “professional”

I wanted to build something different.

A space where your story matters just as much as your strategy. A safe space where you can say “I’m overwhelmed” and not feel judged. Where you don’t have to choose between integrity and income

That’s what CuppaCopy Digital is for me. It's not just a business.

It’s where I get to say to other women:

“You are not behind. You’re not broken. You don’t need to turn into someone else to make this work.”

Cuppacopy was born from a place of exhaustion. I got tired of watching women doubt themselves because of the way that marketing is done.

Not because they didn’t have the skills.
Not because their work wasn’t good.
But because the marketing world always makes us feel like we are always 10 steps behind.

Too loud. Too quiet. Too emotional. Too much. Not enough. You know… all the things we’ve been told our whole lives in every other space.

For a long time, I was on the other side of it.

I worked for agencies who kept doing the same things. I sat in meetings listening to people talk about “targets” and “funnels” and “psychological triggers” without realising that the person on the other side of the screen were humans, not just ROI.

I got tired of men telling me how to run a business when I didn't have a wife or mother taking care of the rest of my life.

I got tired of watching businesses with incredible potential get wrapped in bro marketing:

Manipulative urgency and scarcity. PSYCHO-logical tricks.

“If you really wanted it, you’d find the money”

“Crush your goals, hustle harder, no excuses”

But it just always felt gross.

Inside my body, something just kept saying: this is not how it’s supposed to work.

Because at the same time, I was going home to a completely different reality.

How could I trust Alex Hormozi giving me advice when he had never had to change a dirty diaper 5 minutes before a meeting?

Here's Why I Created The Strategic Launch Plan.

One of the biggest issues I kept seeing (over and over) was this:

Women pour their heart into creating an offer…and then absolutely freeze when it comes to launching it.

Not because they’re lazy.

But because launch advice often sounds like:

• “Go live every day for 30 days.”
• “Post 5 times a day on 4 platforms.”
• “Build 7 funnels and run ads.”

Honestly, who has time for this?

When in reality, you’re:

• Trying to build a business
• Maybe working a job
• Maybe raising kids
• Maybe recovering from trauma, burnout, anxiety, or all of the above and still having to get up to clean a dirty kitchen...

And still being told: “Just show up more, Just do more.”

So I created my Signature Strategic Launch Plan for women like us.

Not “crush-it-or-die-trying” marketing.

Just a clear, grounded launch strategy that honours your humanity and your goals.

Firstly, join me. Follow, like, subscribe... whatever. Just join me in our revolution. I need more women like you in my circle. Baddies with incredible businesses who deserve to be seen and heard.

F*ck bro marketing.

But if your over waiting, and your ready to market authentically then book our signature launch.

Over here, we’re not just ticking boxes.

We’re asking, honestly:

• Who are you really trying to help?
• What season of life are you in?
• How much capacity do you actually have right now?
• How can we market this in a way that feels kind to you and to your people?

From there, we build:

• Your core message & story – so you stop second-guessing every word
• A launch-ready page (homepage refresh or sales page) that sounds like you
• A 3-month content plan so you’re not waking up thinking, “What am I supposed to post today?”
• A gentle email sequence that nurtures instead of pressures

Oh, and when you book a launch this month, I’ll also include a mini 1:1 session and free SEO Audit/ Strategy to review your current online presence and showing you some quick wins to start showing up immediately.

It’s still strategic. It’s still designed to sell.
But it’s not manipulative. It’s not shame-based.

Instead we serve.

The best part of it, is it’s built around your real life, not someone else’s version of “success”.

Not ready for the launch yet?

That’s fine. You can still grab my free ebook: Digital Marketing (Minus the Misogyny), a practical guide for women entrepreneurs who are done with pushy, outdated tactics and want marketing that actually feels human and works.
https://www.cuppacopy.co.za/pages/digital-marketing-minus-the-misogyny

If you want to hang around, I'm also building a resource hub where I'll share planners, guides, and tips for building your business your way.

If you’re reading this and thinking, “That’s me”…

If you’ve created something beautiful
…but you’re stuck on how to share it with the world…and you want marketing that feels like a good conversation over a hot cuppa, not a shouting match…

I’d love to support you.

For the first 5 women who book a Signature Launch Plan, I’m offering my full strategic launch package at a special rate to start your next season strong and supported.

You’ll get:

• A clear launch strategy
• Done-with-you copy & messaging
• A simple, doable marketing plan
• A bonus 1:1 review session
• And someone in your corner who genuinely gets it

If you’re curious or want to chat it through, you can:

• Just slide into my DMs and we can chat
• Check it out here:
https://www.cuppacopy.co.za/pages/the-cuppacopy-signature-launch
• Book a free, no-pressure call here https://calendly.com/cuppacopy-sxu/conscious-copy-consultation?month=2025-10

Because your story matters.

Your work matters. And you deserve marketing that honours both.

Ps: If you're not sure what direction you need to be taking, check out our blog https://www.cuppacopy.co.za/blogs/authentic-storytelling-cuppastories or hang out on out my page https://www.facebook.com/share/19uXqCe5V8/for helpful information.

Can't wait to meet you!

All my love
Tara

You don’t have to be LOUD to be heard.You just have to be YOU, clearly.Soft marketing is still powerful marketing.
10/12/2025

You don’t have to be LOUD to be heard.
You just have to be YOU, clearly.

Soft marketing is still powerful marketing.

If you’ve ever been told to “sound more professional” you can just go ahead and ignore them. The 90's called. They want ...
04/12/2025

If you’ve ever been told to “sound more professional” you can just go ahead and ignore them.

The 90's called. They want their mindset back.

Quick reality check. Professional doesn’t connect anymore; personal does.

Your story, your quirks, your tone. That’s what people remember especially with all the ai slop doing the rounds.

We help women like you build brands that sound like the real you.

Drop a 💛 if you’re ready to show up online unapologetically.

You bring the magic. We'll bring the words, the designs, and the strategy. At CuppaCopy, we believe your brand deserves ...
28/04/2025

You bring the magic. We'll bring the words, the designs, and the strategy.

At CuppaCopy, we believe your brand deserves to show up beautifully, consistently, and authentically.

Our full content package includes:
☕️ Strategy sessions
☕️ Content writing
☕️ Design & branding
☕️ Scheduling and monthly reviews
Investment: R5,250/month
Early Bird Bonus: Pay upfront and save 20%! Just R4,200.
Ready to stop posting randomly and start showing up with intention?

Check out my portfolio here https://linktr.ee/cuppacopydigital

Or send me a DM and let's work together!

IS BAD CONTENT OR NO CONTENT COSTING YOU MONEY?🤔 Can I be honest? If your content isn’t making you money, it’s costing y...
27/02/2025

IS BAD CONTENT OR NO CONTENT COSTING YOU MONEY?🤔

Can I be honest?

If your content isn’t making you money, it’s costing you money.

Every time you don’t post, don’t email your list, or don’t show up consistently, you’re making it easier for people to forget about you—and buy from someone else instead. And I know it’s not because you don’t care; it’s because you’re busy actually running your business.

That’s where I come in.

I’ve put together a 3-month content package that takes all the stress off your plate—so you can focus on what you do best while I make sure your content is working for you.

The IM-EXHUASTED Content Package (R5,500/$550)

✔ 6 SEO Blogs – Get found, build trust, bring in leads
✔ 12 Emails – Nurture your audience & turn them into buyers
✔ 30 Social Posts + Graphics – Stay top-of-mind, grow your brand
✔ Content Strategy Session – We map out your message so it actually works

🎁 BONUS: 6-Month Content Calendar + Marketing Strategy – No more wondering what to post next.

It’s 3 months of done-for-you, strategic content designed to grow your business, build trust, and bring in sales. No stress, no scrambling—just results.

I’ve got 4 spots open. Wanna grab one?

As women, we’re often conditioned to say yes to everything—clients, opportunities, requests. But here’s the truth:Every ...
29/01/2025

As women, we’re often conditioned to say yes to everything—clients, opportunities, requests. But here’s the truth:

Every “yes” is a “no” to something else.

This year, I’m saying no to:
❌ Overcommitting.
❌ Underpricing my services.
❌ Neglecting my own well-being.

What are you saying “no” to in 2025? Let’s normalize prioritizing ourselves and our dreams. 💪

Hey hey, it's me Tara. Your not so local, but oh so vocal founder of CuppaCopy Digital and gosh am I so glad you found ...
27/01/2025

Hey hey, it's me Tara. Your not so local, but oh so vocal founder of CuppaCopy Digital and gosh am I so glad you found your way here.

There's a little secret I’m dying to share with you and honestly, I'm not hearing this enough. So i guess ill be the one to say it.

👏You👏 don’t 👏have👏 to👏 sell 👏your👏 soul👏 to👏 succeed.

At CuppaCopy, we do things a little differently.

We are sometimes a bit overwhelmingly passionate about helping women like you—woman like me-conscious mamas, creative souls, dreamers with a mission—to build their businesses in a way that feel as good as that first sip of coffee in the morning. Because that's what we are here for right?

I know you can grow your brand and keep your integrity intact.

I've done it and told a mining company to shove it.

You don’t have to hustle your little heart out and lose your spark. You dont even have to put your face all over the internet or twerk on TikTok. You can run a conscious business that actually feels like you and makes the kind of money you need to take care of your family.

As mompreneurs, you’ve got a million things on your plate. The guilt of wanting to do it all, the pressure to “be successful,” and that constant pull between family and your passion. It’s a lot.

So why not just say "F*ck the Stress Fest"

That’s why we come in handy. We are here to help you show up in your most authentic, quirky, unapologetic self.

You deserve a business that aligns with your values, supports your lifestyle, and doesn’t make you want to pull your hair out by the end of the day.

Now, here’s the cool part.

I’m inviting you to be part of something special. I’m launching an exclusive group (for free, for now) where you can join other women who are all about building intentional, feel-good businesses. And guess what? You’ll be able to beta test some brand new tools I’ve been brewing up—totally free.

Think of it like a cozy little community where we share ideas, give feedback, and help each other grow our businesses without the burnout. You’ll get first dibs on all the juicy resources we’re creating, plus you’ll be part of shaping the tools that will help you show up with purpose and authenticity every day.

Why join?

Because I am funny and I love coffee and cats.

Because you get to be part of an intentional, supportive community of like-minded mompreneurs, like me and you.

You’ll get to experiment and test out all my new nifty tools and info that’ll help you grow your biz—before anyone else—and get them for FREE. Because I love you and I need your Testimonials.

You’ll get to be part of something real and meaningful, without the fluff.

If you’re ready to level up your business in a way that feels authentic, connected, and full of soul, drop a comment "F*ck the Stress Fest" below or DM me to join. This group is free for now, but spots are limited—so don’t wait!

Also it's a secret but please tell your friends. It's almost as cool as when they started the suffragettes- let's make history. ✨

Your new best friend,
Tara.

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Johannesburg

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