CuppaCopy Digital

CuppaCopy Digital We love empowering women with digital marketing strategies. Think Digital Marketing meets Copywriting with a Social Media Twist.

Like a good cuppa coffee, but for your business. Welcome to CuppaCopy, where every story is brewed with authenticity, passion, and a dash of creative magic. I'm Tara Jacobs, the heart and soul behind CuppaCopy, and I'm here to transform your business narrative into a captivating tale that resonates with your audiece. As a seasoned storyteller and creative soul, I've dedicated my career to helping

female entrepreneurs like you navigate the vast digital landscape. I understand the unique challenges you face—balancing the art of storytelling with the demands of running a business. With a background in fine art and a flair for captivating narratives, I bring a blend of creativity and strategy to the table. CuppaCopy is not just a service; it's a partnership. I believe that behind every business, there's a story waiting to be told—a story that connects, engages, and leaves a lasting impression. My mission is to be your storytelling companion, weaving your brand's essence into every word, every design, and every social media post. https://cuppacopy.co.za/pages/our-story

If you know me, you would know that I really love learning, but I also love sharing just as much. So as we head into the...
16/12/2024

If you know me, you would know that I really love learning, but I also love sharing just as much. So as we head into the busy season, and you are frantically trying to get ready for the Christmas rush (10/10 DO NOT RECOMMEND, but if you already did, here are 3 Quick Ways to Define Your Brand Voice.

Identify your brand’s core values.
Understand your ideal client’s language.
Consistency is key—show up with the same energy.

Grab our FREE guide, ‘Crafting Your Brand’s Voice,’ packed with practical exercises to help you speak directly to your ideal customer!

Perfect for women in business who want to connect, not just sell.

What drives you in your business? Our values shape our decisions and guide our businesses. When we operate from a place ...
12/12/2024

What drives you in your business?

Our values shape our decisions and guide our businesses. When we operate from a place of authenticity, we attract customers who resonate with our mission.

Identifying your core values is crucial for aligning your business decisions with your personal beliefs. These values serve as your compass, guiding every choice you make.

Take a moment today to reflect on your core values. Are they clearly communicated in your branding and marketing?

If not, consider how you can align your business strategies with your values.

Let’s dive deep into your values and create a brand strategy that embodies them. Message me to discuss!

Networking isn’t just about exchanging business cards—it’s about building genuine relationships.Building a supportive ne...
11/12/2024

Networking isn’t just about exchanging business cards—it’s about building genuine relationships.

Building a supportive network is vital for our growth as entrepreneurs. Surrounding ourselves with like-minded individuals can provide encouragement, collaboration opportunities, and fresh perspectives.

Imagine having a community of women who uplift and inspire each other, sharing resources and connections. This support can be invaluable in your journey

Consider reaching out to fellow business owners in your community or online. Host a coffee chat, join a networking group, or simply engage with someone you admire on social media.

Who’s part of your support network? Tag them below to show your appreciation!

10/12/2024

Is Your Brand Story Clear?
Your story is your secret weapon. 🌟 When your audience can connect with your story, they will buy into your mission.

So, how do you tell it?

Identify your why.
Connect with your audience’s needs.
Share your challenges and wins.

👉 Need help crafting your brand’s story?

Download our “How to Write Your StoryBrand” guide now!

Stories sell! Are you using yours effectively?Did you know that storytelling can increase customer engagement by up to 3...
09/12/2024

Stories sell! Are you using yours effectively?

Did you know that storytelling can increase customer engagement by up to 30%?

As business owners, we have the incredible opportunity to connect with our audience on a deeper level through the stories we share.

Storytelling isn’t just about selling; it’s about building relationships.

Today, I encourage you to think about your brand’s story. What motivated you to start your business? What challenges have you overcome?

Sharing your personal and brand story can captivate your audience and foster emotional connections.

Share your story with us, and let’s inspire one another!

I know, I know. You didn’t start a business because you wanted to be a marketer.Well luckily for you I did, and honestly...
08/12/2024

I know, I know. You didn’t start a business because you wanted to be a marketer.

Well luckily for you I did, and honestly it’s easier than you think to get started!

Let me be straight with you. Digital marketing is just a way to connect with your audience where they already are—online!

From social media to SEO, each piece helps build your brand and grow your audience.

You don’t have to do everything at once. Start small—choose one platform or strategy to focus on. Trust me, you’ll be amazed at how quickly you’ll see progress!
Ready to simplify your marketing?

Download “Digital Marketing Minus the Misogyny” for free and step into 2024 aligned with your purpose.

👉 [Insert Link]

Oh laaawd, it's December! Whether you're wrapping up the year (or presents) or you are like me and you're preparing for ...
06/12/2024

Oh laaawd, it's December!

Whether you're wrapping up the year (or presents) or you are like me and you're preparing for what's next, let’s take a moment to set our intentions for the month.

What will you focus on? Growth? Balance? Connection?

My intention is to grow this gorgeous community of badassed women who are just so wonderfully passionate about their business and change in the world and equip you with a system that not only works but doesn't require your entire nervous system to be on edge so that you can make a sale.

When we set intentions, we steer our energy towards what matters most. Let’s prioritize what aligns with our values. 💛

👉 What are you focusing on this month? Share your intention below!

Dont wait till January to download our “Digital Marketing Minus the Misogyny” guide and start the month with a refreshed marketing strategy.

Does email marketing sound boring to you? Trust me, it’s not! 📧Email marketing is one of the most effective ways to buil...
05/12/2024

Does email marketing sound boring to you? Trust me, it’s not! 📧
Email marketing is one of the most effective ways to build a loyal customer base. Share your story, offer value, and keep your audience engaged.
Need help setting it up? Here are some tips to get started.

Why We Don’t Participate in Black Friday: A Stand for Meaningful BusinessAt CuppaCopy Digital, we’ve made the conscious ...
29/11/2024

Why We Don’t Participate in Black Friday: A Stand for Meaningful Business

At CuppaCopy Digital, we’ve made the conscious choice to sit this one out. Why? Because we believe in building a business rooted in intentionality, not in the chaos of a single day.

This isn’t just about saying “no” to sales — it’s about saying “yes” to values, sustainability, and meaningful relationships with our clients.

Black Friday’s history reveals more than just a day of deals; it reflects deeper societal patterns of inequality, consumption, and labour exploitation.

Understanding its roots and impact can encourage thoughtful, intentional consumer and business practices.

In a world driven by urgency and discounts, Black Friday stands as a symbol of the modern consumer frenzy—a day synonymous with deals, chaos, and overconsumption. We’re choosing a different path.

Instead of participating in a day that encourages this, we’re opting for something slower, more intentional, and ultimately more aligned with our values.

Here's Why:
https://lnkd.in/d6pAXBiu

Ever had one of those moments where your content strategy feels like it’s trying to dance but is stuck in a stiff, awkwa...
18/11/2024

Ever had one of those moments where your content strategy feels like it’s trying to dance but is stuck in a stiff, awkward shuffle? You’re not alone. Many of us have been there—staring at our writing, thinking, What’s missing?

Below, we dive into the most common content mistakes and provide actionable solutions to elevate your brand’s marketing game.

When I started working with women entrepreneurs who were balancing the pressures of business and life, I noticed the same pattern repeatedly.

Content can make or break your business.

With so many voices competing for attention it’s easy to fall into traps that can sabotage your growth.

Let me take you through some real-life lessons I learnt the hard way, so you don’t have to. You’re welcome.

The 5 Content Mistakes Holding Your Business Back (And How to Fix Them)
https://lnkd.in/d-kKeNyG



What drives you in your business? Our values shape our decisions and guide our businesses. When we operate from a place ...
09/11/2024

What drives you in your business?

Our values shape our decisions and guide our businesses. When we operate from a place of authenticity, we attract customers who resonate with our mission.

Identifying your core values is crucial for aligning your business decisions with your personal beliefs. These values serve as your compass, guiding every choice you make.

Take a moment today to reflect on your core values. Are they clearly communicated in your branding and marketing? If not, consider how you can align your business strategies with your values.

Let’s dive deep into your values and create a brand strategy that embodies them. Message me.

Finding balance between work and family can be challenging, especially for us juggling multiple roles. Today, let’s expl...
07/11/2024

Finding balance between work and family can be challenging, especially for us juggling multiple roles.

Today, let’s explore some practical tips for achieving that elusive work-life balance. Start by setting boundaries—designate specific work hours and stick to them. Remember to schedule time for yourself, too!

Whether it’s a quiet cup of tea or a walk in nature, self-care is essential. What strategies do you use to maintain balance in your life?

Let’s share our tips!
"

Do you often feel overwhelmed by the hustle and bustle of entrepreneurship?As we dive into the month, I invite you to se...
06/11/2024

Do you often feel overwhelmed by the hustle and bustle of entrepreneurship?

As we dive into the month, I invite you to set clear intentions for what you want to achieve in November.

Intentions are powerful; they guide our actions and decisions. Take a moment to write down three intentions for your personal and professional life this month. Whether it’s to prioritise self-care, nurture client relationships, or focus on a new project, remember that each small step counts.

What are your intentions for November?

Share them below!

Stories sell! Are you using yours effectively?Did you know that storytelling can increase customer engagement by up to 3...
05/11/2024

Stories sell! Are you using yours effectively?

Did you know that storytelling can increase customer engagement by up to 30%?

As business owners, we have the incredible opportunity to connect with our audience on a deeper level through the stories we share.

Storytelling isn’t just about selling; it’s about building relationships.

Today, I encourage you to think about your brand’s story. What motivated you to start your business? What challenges have you overcome?

Sharing your personal and brand story can captivate your audience and foster emotional connections.

Share your story with us, and let’s inspire one another!

Have you ever felt overwhelmed by comparing your entrepreneurial journey to others? As we move into a month of gratitude...
04/11/2024

Have you ever felt overwhelmed by comparing your entrepreneurial journey to others?

As we move into a month of gratitude, let’s reflect on our values and what drives our businesses. Aligning your business with your personal values not only fosters authenticity but also builds trust with your audience.

Remember, your path is uniquely yours. Every twist and turn has shaped you into the remarkable woman you are today.

Here’s a question for you: What core value is most important in your business, and how does it reflect in your work?

It’s so important to celebrate your journey without comparing it to anyone else's.

When you embrace your unique story, you attract opportunities that align with your true self.



Let's talk about how I can help you refine your narrative and build a brand that resonates. Reach out to work with me!

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