09/01/2025
That's a legal phrase often used in contracts, particularly in the entertainment industry. It means that the person or entity granting permission (e.g., a celebrity, athlete, or influencer) is allowing another party (e.g., a company, studio, or producer) to:
1. *Use their name*: Mention, reference, or invoke their name in any context, including marketing, advertising, and promotional materials.
2. *Use their likeness*: Utilize their image, voice, signature, or other distinctive characteristics in any form, such as photos, videos, animations, or digital avatars.
3. *In perpetuity*: Exercise these rights forever, without any expiration date or limitation.
4. *Throughout the universe*: Enjoy these rights globally, without any geographical restrictions or limitations.
In essence, this phrase grants the permission-grantor broad, eternal, and universal rights to exploit the grantor's name and likeness for any purpose, including commercial, promotional, or entertainment activities.
This type of clause is often found in contracts related to:
- Endorsement deals
- Licensing agreements
- Film and television productions
- Video games
- Virtual reality experiences
- Merchandising and branding partnerships
It's essential for individuals granting these rights to carefully consider the implications and potential consequences, as they may be surrendering significant control over their own name and likeness.
