26/10/2025
Should you use ChatGPT (or any AI) to write your website content?
It sounds tempting to have fast, free, and instant content at your fingertips.
But AI doesn’t know your business.
It can generate words, but not your voice. It can mimic tone, but not your insight. It doesn’t understand your audience, your goals, or what truly sets you apart.
The result?
Generic copy that sounds fine but feels like everyone else’s. And that’s a problem when you’re trying to stand out online. AI copy also has potential SEO risks that could affect your Google ranking.
Good website content comes from understanding people. Your customers, their needs, and how your business solves their problems.
AI can assist, but it shouldn’t lead. Your website is your digital first impression so make sure it sounds like you and represents your business properly.