Kgadi on Strategy

Kgadi on Strategy A podcast for startups on Idea Execution,Business Growth,Access to Markets & Funding

As part of my decade mission to transform entrepreneurs and startup business owners from being survivalists to being [ac...
06/01/2025

As part of my decade mission to transform entrepreneurs and startup business owners from being survivalists to being [actual] business owners and becoming the paid working class in their own businesses, building on my almost decade of being their strategy consultant, I'm going to be sharing select weekly podcast episode from my archive on Idea Ex*****on, Access to Markets and Funding, Business Growth and Startup Inspiration.

And on this week's Podcast Episode Catchup the category is SALES & MONEY

In the episode I'm sharing the Three Types Incomes you Must Have in your Business to start thriving. As a business owner you need to start thinking about how and where you can get money to buy you food this week, money for monthend bills and Rockstar Money for growth and a healthy cashflow. And today's episode focuses on that.

Listen to the insight on Spotify now here https://open.spotify.com/episode/76xqfGuWDkUaJvXUEOMZje?si=XlR8bmcpQ3ynC4wvpr3pgA
_____
Your Startup Whisperer ❤️

16/05/2024

On Entrepreneurial Success;

Dear business owner, the following words that you tend to use in your promotional efforts, especially as an emerging business owner, are working against you - avoid them.

1. Saying "And many more" - when you share what products/services you offer, "We offer Apples, Bananas, Cabbages, business plans, cleaning services, etc /and many more" Make up your mind. Decide on what you want to offer. Avoid the throwing spaghetti on the wall to see what sticks approach. When you are clear about what you're offering, you'll attract the right and paying clients. Doing everything (many more could mean anything) could potentially make prospects not trust you. They'd think "she can't do it, she'll probably outsource, she's taking chances." Remove "many more" just list them, only what you offer.

2. "At a cheap price" (when responding to RFQ [request for quote] especially on social media or advertising yourself. Cheap is not as appealing as you think. As much as Ramaphosa's economy is the pits, there's still price-value perception. Just because you're "cheap" it doesn't automatically make you the most preferred, unless it's the same bread. When it comes to "cheap" make sure that's your thoughtout strategy, charge 'cheaper' without losing profit, and without comprising service/product quality. Cheap is not really an enticing pick up line, unless you're selling the same bread as your competitor.

3. "WhatsApp me" (when a prospect is shopping for service providers) this goes with "DM me". Doing business online requires a fast mover. While you're sending "DM me" adding a hoop to your sales process, a proactive fast mover is calling the number the prospect left in their RFQ post and closing the deal, they're bidding in detail in the comments section, and your DM me will be left on bluetick because why add another hoop for a client to jump if you can just accelerate the sale conversion rate by sharing your fee on the spot, calling the prospect as requested, being transparent about your offering?

I'm still for turning entrepreneurs/small business owners into the working class in their own businesses. Let's thrive, yeah ❤️

15/05/2024

On Entrepreneurial Success;

If you have a business idea(s), by all means, WRITE IT DOWN. Writing it down will reveal the flaws and possibilities of your idea.
Start by working on the business model of your idea(s). Simply put;

(1) What is the problem you're going solve or pain you're going to relief? (problem-solution fitness). Who is subjected to this problem or pain? (customer group) How can you effectively solve their problem or relief their pain? (Product/Service mix)

(2) How can you effectively Reach, Introduce, and Sell this solution to the defined customer group? (E.g. online, from a physical spot/store, through brokers etc)

(3) How much would it cost you to create and deliver this solution to customers? What is the profitable selling price?

After working on that, the GO or NO GO stage starts. This is where I usually workout the threshold income and ROI of the idea(s) to assess if it's worth invested in. The goal here is to make sure that whatever you want to sell there are people who can AND are willing to buy it, at a profitable retail price.

Other benefits of writing your business idea(s) down:
✓Avoid executing half-baked ideas which will definitely set you up for failure.
✓Avoid frustration. Business idea(s) in your head can be overwhelming. So getting them on paper will relieve you. ❤️

27/02/2024

On Entrepreneurial Success;

You don't win when you give yourself an option to lose.

You can't talk about building a successful business while on the other hand you're busy sending out CVs for a job. You can't be making PlanBs without seeing through PlanA. What are you doing? You've already lost if you are already thinking about Plan B. How can your dream trust you if you're one-foot in it? Burn your PlanB and backup plans and go all in. Otherwise, you'll have 20 years as a business owner whose business never made enough money to buy you new shoes, a car, house or whatever you're yearning to acquire in life.

Go all in. Forget the former things. Forget what could go wrong. Risk it all. Take the leap. Focus. Something will catch on. Trust. If you really believe in your business and have done the market viability due diligence, dive in. ❤️

12/02/2024

On Entrepreneurial Success;
Publicity is good, but as some point you need to start making money. Don't be attached to the idea of being a "celebrity entrepreneur", vying for awards and hanging out with people that make you caption "your network is your networth", whereas you are not generating money in your business. Stay focused. Focus on things that are generating income. You are in business. Your celebrity status must match the Rands in your bank. You need to make sure of that. Don't just "secure the bag" for social media content, secure it for real. Otherwise, you won't get to being a working class in your own business and you will struggle with taxi money when it's time to go to a real business meeting. FOCUS. ❤️

Ha the thought leaders at OnStrategy disappointed me shuu. You cannot, should not, outsource your strategy development t...
20/01/2024

Ha the thought leaders at OnStrategy disappointed me shuu. You cannot, should not, outsource your strategy development to AI (ChatGPT). This is like people who copy mission statements from other companies' sites to use as their own, or those who write the most generic "to be the number 1".

Your strategy is your strategy, not even AI can transcribe that for you. Fly-by-nights start like this. As a strategy consultant and advisor I've always made sure that when I'm approached with strategy work, I work close with the client. It just can't be, shouldn't be a a 'done for you, goodbye' transaction. Although most entrepreneurs and business owners like that approach, it is not advisable to approach business that way. At some point you also need to become thee strategist of your own company. The same way it's important to not just delegate accounting to a consultant without understanding the numbers, don't just delegate strategy without laying the soul and foundation of your business first. Your business is your business. It must mirror your aspirations and true vision. Business owners, let's get serious this year with being hands on in our businesses and charting their direction. Yes?

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