16/03/2023
An untold truth about marketing is that constantly posting can be just as detrimental to the business as not posting at all.
Lets review this:
Marketing is a strategic process, one that requires a business to view and communicate from the customer's perspective. From this statement:
1. Communicating your services forms the minority of what you should be communicating to the masses;
2. The strategy employed by any business should address customers and tailored for efficiency, primarily for customers;
3. The timing of communicating must be convenient for customers, not the business itself;
4. It requires the business to completely eliminate itself and communicate the language of its customers, under the right environment, with the right tone and inform not invite.
A lot of businesses, even those offering marketing are more interest in generating sales and disregard value proposition. These are those "we can, get this and that", in marketing concept, we call this "marketing myopia" which is very dangerous concept to fall victim of.
Look at your marketing strategy, ask yourself this. Is it convenient for you or the customer? Have you been communicating value proposition? In the right environment? At the right time?
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