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Tips for an Editorial Shoot.
Steps 1 - 9
1.What is the Editorial for?
A) A magazine hired you to shoot it and gives you a theme and mood board.
B) You created a mood board by yourself and want to send it to magazines afterwards to get published.
- If that's the case think about which magazine you want to send it to and really analyse their style & previous publications, so your editorial fits in.
2.Choose your team members.
- Photographer
- Models
- Hair & Make-Up Artist
- Fashion Stylist
- Retoucher
- Post Production
If it's a bigger shoot you might also have a
- Creative Director
- Production
- Set/Prop Stylist
- Video Team
- Assistant
You can easily connect social media with other talents. You can also send you mood board and all info to managements so they can send you a selection of models / stylists / HMU ect who are in town
3. Share to mood board with the team. Make sure you all want to create the same kind of style so everyone is happy with the results.
4. Set a date.
5. Search and book location.
6. Discuss costs of the shoot. If it's a low or non budget shoot talk about costs for studio / location or magazine submission before the shoot.
7. If yoy decide to do an outdoor shoot, always make sure there is a place to do hair and make-up and outfit changes. Also have a backup plan if the weather isn't on your side.
8. The person or production in charge send out a call sheet to the team members with all shoot details.
9. Photgrapher's / Videographer's task before the shoot - Think about what kind of light setup suits the editorial the most?
- which lens will be good a good fit for the style?
- Prepare / Rent / Buy / Charge equipment.
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