Popcorn Post Production

Popcorn Post Production A Post Production House specializing in all forms of post production. Popcorn Post Production established itself in February 2007.

The founding members are:

David Scholfield: Offline Editor on Final Cut Pro

Peter Lowe: Online Editor/Graphics on After Effects/3D Studio Max/Final Cut Pro HD

Richard Hughes: Offline/Online Editor on Final Cut Pro HD & Adobe After Effects/Color

As a team we have been working together for 8 years but have over 35 years combined experience in the film/creative industry. David started off working

for Ogilvy as a junior art director before becoming a freelance editor. In 1994 he formed his own CC Company called the Apple Corps before forming a partnership with Roger Orpen in 1996 to become the head of the post production department for the Cutting Edge. David is now the majority shareholder for Popcorn Post Production and his invaluable experience, dedication to his work and always calm nature under extreme pressure makes him a most valuable asset to any post production job. Peter started of in the industry as a photographic retouch artist for FCB Johannesburg before moving down to FCB’s Cape Town branch. He then moved on to edit and design graphics for Hirt & Carter before moving on to The Cutting Edge in 2003. Peters knowledge of both sides of the industry has given him the upper hand into what is required to produce the best finished product. His attention to detail and willingness to always craft what he creates as well as the speed in which he does it makes the final online process smooth sailing from start to finish. Richard started off in the film industry working as a barman/runner for the Video Lab in early 2000. Working his way up the ladder he worked as an assistant in Telecine, CAR and as an AVID offline assistant as well as being the driver, coffee maker, client liason, you name it, he did it. In August 2001 an opportunity opened up for him as a VT operator at the Cutting Edge which he took and he dedicated his free time and weekends to teach himself how to edit and eventually started to do small jobs from weddings to castings etc before eventually moving onto commercials. Now specializing in documentaries and working on exciting jobs such as the Cape Town International Jazz Festival and Sports Illustrated Swimwear, Richard will always go the extra mile to make sure that the client is always 110% satisfied. We offer highly competitive rates and are always willing to accommodate you as best as possible. Please do not hesitate to call any of us!

26/11/2024

We’re thrilled to share the success of our latest campaign for Sir Fruit, which has been gaining incredible traction on social media! Be sure to check out Sir Fruit's TikTok page for a closer look. Here’s the launch video for their 2024/25 Summer campaign.

The concept centers around leveraging the social media influence of Katinka and Kayla to create a series of on-trend, humorous, and lighthearted videos. In this series, two city girls take on the challenges of farm life, blending current social media trends with a unique Sir Fruit twist.

Working with Katinka and Kayla was an absolute pleasure—their creativity and improvisational skills made directing this campaign seamless and exciting. Over the coming weeks, you’ll see more content that highlights their authentic and dynamic energy.

A huge thank you to Expand Agency for entrusting us with this amazing project. We can’t wait to collaborate on the next one!

We are very excited and happy to be apart of this new revolutionary, ground breaking product which is going to change th...
19/08/2024

We are very excited and happy to be apart of this new revolutionary, ground breaking product which is going to change the game when it comes to being able to Experience the future of wellness with the expertly engineered Recovery Pen by SkinFlow, designed for a lifetime of improved healing and pain relief.
Subscribe to their YouTube channel for updated videos, testimonials or just because you want to see the awesome work myself and the incredible team at Expand Agency created. Special shout out to Peter Lowe for the fantastic 3D work he did! This is going to take the world by storm and we cannot wait to see it reach every corner of the globe!
Also check out the website www.skinflow.com also designed by Expand Agency
https://youtu.be/L2QuA4B6p3o?si=btkoTDNWoCAkGTqL

Discover the revolutionary SKINFLOW™ Magnetic Recovery Pen, the new way to manage pain and enhance your recovery routine. Combining state-of-the-art technolo...

02/05/2024

NEW WORK!!

Had such an amazing experience working with Expand and Sir Fruit to film and edit this campaign for the launch of their new kids range. Thanks to everyone involved who made this day so much fun!

Director: Richard "Flare" Hughes
DOP: Paul Michael Charles
Creative Director: Lara Hughes
Art Directors: Johlize Van der Merwe & Carla Van der Walt
Lighting Crew: Calli Camacho & Liam McMaster
Studio: Photohire Studios
Agency: Expand Digital
Client: Sir Fruit

18/03/2024

This month we celebrate 17 years in business as Popcorn Post Production and over 20 years together as a group. Thank you so much to all of our clients over the years for trusting us with your work, we appreciate each and every single one of you.

08/01/2024

In 2023 we undertook the formidable responsibility of documenting and post-producing one of Old Mutual's most significant annual events—the prestigious Annual 51 Club Conference. This event stands out as a cornerstone in Old Mutual's calendar, bringing together the countries top financial advisors.

This year marked a momentous occasion for Old Mutual as they celebrated their Diamond Jubilee Year - a remarkable 60 years of unwavering commitment and success. Given the extraordinary nature of this milestone, it was only fitting that the theme for the celebration revolved around the brilliance and symbolism of a diamond.

Filmed over the course of 11 days in Cape Town, Durban and Johannesburg, we were tasked with filming and interviewing the best of the best in the financial industry. The task all the more challenging given that none of these people are used to being in front of the camera, and being mostly Afrikaans speaking, they all had to deliver their interview answers in English. This is one example of the 28 stories that we filmed and edited and we are extremely pleased with the outcome of this entire project and are even happier with the feedback that we received from our client.

Thank you to Vision Decor and Events for entrusting us with this massive project and we look forward to tackling the 2024 event in a few months time.

SHOT BY: PAUL MICHAEL CHARLES & RICHARD "FLARE" HUGHES
POST PRODUCTION: RICHRD "FLARE" HUGHES

08/01/2024

A recent series we shot and edited for Checkers for their "Live Xtra with Chloé" Vegan Recipe Videos. This one is a delicious Sweet Potato Steak with Pomegranate Herb Quinoa Recipe.

Shot by Paul Michael Charles
Edited by: David Scholfield
Agency: Ninety9Cents
Agency Producer: Melissa Curtis

07/01/2024

Wishing all our clients, friends and family a very happy and prosperous 2024! May this be a year of change, growth and exceeded expectation for you all.

to good times on set with Ackermans and Ninety9Cents shooting kids denim.
28/12/2023

to good times on set with Ackermans and Ninety9Cents shooting kids denim.

21/12/2023

The 2nd of 3 short Digital Ads we created for VW Master Cars alongside Ogilvy Cape Town.
DOP: Paul Michael Charles
Director: Richard "Flare" Hughes
Editor: David Scholfield
Online: Peter Lowe
Producer: Dalene Schrickker
Art Director: Lara Hughes

21/12/2023

Post Production done for 4TH Street wines for Singh & Sons.

Shot and Directed by Paul Michael Charles from Tap Films.

Post Production by Richard "Flare" Hughes

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Videos

We’re thrilled to share the success of our latest campaign for Sir Fruit, which has been gaining incredible traction on social media! Be sure to check out Sir Fruit's TikTok page for a closer look. Here’s the launch video for their 2024/25 Summer campaign. The concept centers around leveraging the social media influence of Katinka and Kayla to create a series of on-trend, humorous, and lighthearted videos. In this series, two city girls take on the challenges of farm life, blending current social media trends with a unique Sir Fruit twist. Working with Katinka and Kayla was an absolute pleasure—their creativity and improvisational skills made directing this campaign seamless and exciting. Over the coming weeks, you’ll see more content that highlights their authentic and dynamic energy. A huge thank you to Expand Agency for entrusting us with this amazing project. We can’t wait to collaborate on the next one!

NEW WORK!! Had such an amazing experience working with Expand and Sir Fruit to film and edit this campaign for the launch of their new kids range. Thanks to everyone involved who made this day so much fun! Director: Richard "Flare" Hughes DOP: Paul Michael Charles Creative Director: Lara Hughes Art Directors: Johlize Van der Merwe & Carla Van der Walt Lighting Crew: Calli Camacho & Liam McMaster Studio: Photohire Studios Agency: Expand Digital Client: Sir Fruit

In 2023 we undertook the formidable responsibility of documenting and post-producing one of Old Mutual's most significant annual events—the prestigious Annual 51 Club Conference. This event stands out as a cornerstone in Old Mutual's calendar, bringing together the countries top financial advisors. This year marked a momentous occasion for Old Mutual as they celebrated their Diamond Jubilee Year - a remarkable 60 years of unwavering commitment and success. Given the extraordinary nature of this milestone, it was only fitting that the theme for the celebration revolved around the brilliance and symbolism of a diamond. Filmed over the course of 11 days in Cape Town, Durban and Johannesburg, we were tasked with filming and interviewing the best of the best in the financial industry. The task all the more challenging given that none of these people are used to being in front of the camera, and being mostly Afrikaans speaking, they all had to deliver their interview answers in English. This is one example of the 28 stories that we filmed and edited and we are extremely pleased with the outcome of this entire project and are even happier with the feedback that we received from our client. Thank you to Vision Decor and Events for entrusting us with this massive project and we look forward to tackling the 2024 event in a few months time. SHOT BY: PAUL MICHAEL CHARLES & RICHARD "FLARE" HUGHES POST PRODUCTION: RICHRD "FLARE" HUGHES

A recent series we shot and edited for Checkers for their "Live Xtra with Chloé" Vegan Recipe Videos. This one is a delicious Sweet Potato Steak with Pomegranate Herb Quinoa Recipe. Shot by Paul Michael Charles Edited by: David Scholfield Agency: Ninety9Cents Agency Producer: Melissa Curtis

The 2nd of 3 short Digital Ads we created for VW Master Cars alongside Ogilvy Cape Town. DOP: Paul Michael Charles Director: Richard "Flare" Hughes Editor: David Scholfield Online: Peter Lowe Producer: Dalene Schrickker Art Director: Lara Hughes

Post Production done for 4TH Street wines for Singh & Sons. Shot and Directed by Paul Michael Charles from Tap Films. Post Production by Richard "Flare" Hughes

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