NEW WORK!!
Had such an amazing experience working with Expand and Sir Fruit to film and edit this campaign for the launch of their new kids range. Thanks to everyone involved who made this day so much fun!
Director: Richard "Flare" Hughes
DOP: Paul Michael Charles
Creative Director: Lara Hughes
Art Directors: Johlize Van der Merwe & Carla Van der Walt
Lighting Crew: Calli Camacho & Liam McMaster
Studio: Photohire Studios
Agency: Expand Digital
Client: Sir Fruit
In 2023 we undertook the formidable responsibility of documenting and post-producing one of Old Mutual's most significant annual events—the prestigious Annual 51 Club Conference. This event stands out as a cornerstone in Old Mutual's calendar, bringing together the countries top financial advisors.
This year marked a momentous occasion for Old Mutual as they celebrated their Diamond Jubilee Year - a remarkable 60 years of unwavering commitment and success. Given the extraordinary nature of this milestone, it was only fitting that the theme for the celebration revolved around the brilliance and symbolism of a diamond.
Filmed over the course of 11 days in Cape Town, Durban and Johannesburg, we were tasked with filming and interviewing the best of the best in the financial industry. The task all the more challenging given that none of these people are used to being in front of the camera, and being mostly Afrikaans speaking, they all had to deliver their interview answers in English. This is one example of the 28 stories that we filmed and edited and we are extremely pleased with the outcome of this entire project and are even happier with the feedback that we received from our client.
Thank you to Vision Decor and Events for entrusting us with this massive project and we look forward to tackling the 2024 event in a few months time.
SHOT BY: PAUL MICHAEL CHARLES & RICHARD "FLARE" HUGHES
POST PRODUCTION: RICHRD "FLARE" HUGHES
A recent series we shot and edited for Checkers for their "Live Xtra with Chloé" Vegan Recipe Videos. This one is a delicious Sweet Potato Steak with Pomegranate Herb Quinoa Recipe.
Shot by Paul Michael Charles
Edited by: David Scholfield
Agency: Ninety9Cents
Agency Producer: Melissa Curtis
The 2nd of 3 short Digital Ads we created for VW Master Cars alongside Ogilvy Cape Town.
DOP: Paul Michael Charles
Director: Richard "Flare" Hughes
Editor: David Scholfield
Online: Peter Lowe
Producer: Dalene Schrickker
Art Director: Lara Hughes
Post Production done for 4TH Street wines for Singh & Sons.
Shot and Directed by Paul Michael Charles from Tap Films.
Post Production by Richard "Flare" Hughes
Sir Fruit "Summer" Campaign Behind-The-Scenes
Happy Monday everyone! Here's a Behind-The-Scenes look at a recent campaign we shot in collaboration with Expand & Bain & Bunkell for SIR FRUIT's new Summer Campaign. Shot on location at the studios of Myburgh du Plessis in Cape Town.
Shot by : Richard "Flare" Hughes & Paul Michael Charles
Edited by: Richard "Flare" Hughes
Art Direction: Lara "Sparkle" Hughes
Talent: Ebenhaezer Dibakwane
Agency: Expand
VW Mastercars "Dress"
The 1st of 3 short Digital Ads we created for VW Master Cars alongside Ogilvy Cape Town.
DOP: Paul Michael Charles
Director: Richard "Flare" Hughes
Editor: David Scholfield
Online: Peter Lowe
Producer: Dalene Schrickker
Art Director: Lara Hughes
ABSOLUT BLUNDERS
ABSOLUT BLUNDERS
Who doesn't like a good bloopers vid? This was a fun one!
ABSOLUT VODAKA "COCKTAIL CATWALK"
This is the last in a series of 3 videos we produced, filmed and did post production for in collaboration with Ogilvy SA and Absolut Vodka in Sweden. It's fun, witty and it was a pleasure to work with Rico who was brilliant on the day. All of this was unscripted and done off the cuff.
Well done to thr entire team for all the efforts put into this job. It was a great team effort and we are looking forward to many more of these in the near future. The first video is live in Absolut Vodka's Instagram channel and the 2nd one goes live tomorrow. Go check it out.
Directed and Edited by: Richard "Flare" Hughes
Director of Photography: Paul Michael Charles
Camera Operator: Brendan Allen
Lighting and Camera Assistant: Calli Camacho
Art Department: Angel Hale (Underground Art)
Audio: Adriaan Drotsche (Audio Pimps)
Post Producer: Dalene Schrickker
Titles: Peter Lowe
ABSOLUT VODKA "The Love Bar"
This is the second in a series of 3 videos we produced, filmed and did post production for in collaboration with Ogilvy SA and Absolut Vodka in Sweden. It's fun, witty and it was a pleasure to work with Rico who was brilliant on the day. All of this was unscripted and done off the cuff.
Well done to thr entire team for all the efforts put into this job. It was a great team effort and we are looking forward to many more of these in the near future. The first video is live in Absolut Vodka's Instagram channel and the 2nd one goes live tomorrow. Go check it out.
Directed and Edited by: Richard "Flare" Hughes
Director of Photography: Paul Michael Charles
Camera Operator: Brendan Allen
Lighting and Camera Assistant: Calli Camacho
Art Department: Angel Hale (Underground Art)
Audio: Adriaan Drotsche (Audio Pimps)
Post Producer: Dalene Schrickker
Titles: Peter Lowe
ABSOLUT VODKA "The Love Bar"
This is the first in a series of 3 videos we produced, filmed and did post production for in collaboration with Ogilvy SA and Absolut Vodka in Sweden. It's fun, witty and it was a pleasure to work with Rico who was brilliant on the day. All of this was unscripted and done off the cuff.
Well done to thr entire team for all the efforts put into this job. It was a great team effort and we are looking forward to many more of these in the near future. The first video is live in Absolut Vodka's Instagram channel and the 2nd one goes live tomorrow. Go check it out.
Directed and Edited by: Richard "Flare" Hughes
Director of Photography: Paul Michael Charles
Camera Operator: Brendan Allen
Lighting and Camera Assistant: Calli Camacho
Art Department: Angel Hale (Underground Art)
Audio: Adriaan Drotsche (Audio Pimps)
Post Producer: Dalene Schrickker
Titles: Peter Lowe
Have a great Halloween weekend everyone! But don't go watch Halloween Ends. That was just rubbish!!
POPCORN FILM SHOWREEL
POPCORN FILM/TV SHOWREEL
Ackermans "Mothers Day"
Video we shot and directed for Ackermans and this awesome Mothers Day song that was put together by some amazing singers.
Shot at Hey Papa Legend Studios
Directed by Richard Richard Flare Hughes
Creative Director: Marius van Rensburg
DOP: Paul Michael Charles
Audio Mixed by: Hey Papa Legend
Agency: Ninety9Cents
Client: Ackermans
Shot with the Black Magic Cinema 6K Pro Camera.
One of our recent TVC's done for Ackermans for kids denim!
Ackermans Denim TVC
Production: @herocreativemanagement @popcornpost_tv @pmc_films
Agency : @99c_ct
Director: @tatjanameirelles
AD : @richardflarehughes
Producer : @silksie
DOP : @pmc_films
Focus puller : @taryn_through_the_woods
2nd Camera : @oscaroryan
DIT : @kaythevillain
Gaffer : Dudley Fillies
Best Boy : Paul Peleko
Camera assistants : Marcel Maassen Tristan Schrikker
Stylist : Robyn Aghulas & Danielle Solomon
HMU : Richard Wilkinson & Inga Hewett
Choreography: @danny_mjones #tvc #tvcommercial #fashion #denim #denimcomercial #ackermans #filmproduction #cameradepartment #director #directorofphotography
ACKERMANS BABY
Ackermans Baby recently shot for Ackermans and Ninety9Cents. Thank you again to our crew for making it all possible and for doing such an amazing job.
DOP: Paul Michael Charles
Directed by: Tatjana Meirelles Penfold
AD: Richard Flare Hughes
Focus Puller: Taryn Baldwin
Gaffer: Dudley Fillies
Best Boy: Paul Peleko
Assistant: Tristian Schrickker
DIT: Kambani Chamane
2nd Cam: Oscar O'Ryan
Assistant: Marcel Maassen
Producer: Silke Gehring
Production: Hero Creative
ACKERMANS "COLOUR THE SEASON"
Here's the 1st of 8 commercials that we have recently shot for Ackermans and Ninety9Cents. Thank you to our crew for making it all possible and for doing such an amazing job.
DOP: Paul Michael Charles
Directed by: Richard Flare Hughes
Assistant: Ludwig De Jager
Focus Puller: Taryn Baldwin
DIT: Kambani Chamane
2nd Cam: Oscar O'Ryan
Assistant: Marcel Maassen
Producer: Silke Gehring
Production: Hero Creative
Great project we got to work on for the Solidarity Fashion Project in collaboration with fashion designer Amanda Laird Cherry. This was shot on out new Black Magic Cinema 6K Pro Camera.
Fashion Editor and Executive Producer Pieter Black gathered a team of creatives to celebrate fashion, photography and talent. Says Black, “amidst the lockdown restrictions it’s been challenging to soldier on against not only the fight against Covid but the fight against job losses within the industry. We are at the forefront of fighting for our industry to ensure we use every opportunity needed to help restore/sustain the livelihood of our industry. Optimizing empowerment opportunities that are not only sustainable towards our environment but towards the industry as a whole. I had the pleasure working with a superb group of creative professionals that all came to curate a solidarity project with a message of hope for our local industry.”
In partnership with :
Fashion Forum Group, Blaque House Scouting, SA Fashion Week, Model Tv Show, Fashion Industry Awards South Africa
PMC Films
Audio Pimps
LJHPR
Fashion Forum Group - Anna-Mari Claasen
ExecutiveProducer : Pieter Black
Directed and Filmed by : Paul Micheal Charles
Nina Zimolong - Nina Zimolong
Richard "Flare"Hughes
Video Editor : Richard Hughes
Final Mix: Adriaan Drotsche @Audiopimps
Poem: Miss Nygma
Voice Over: MORGANE
Hair and Make up :
Kristy Balie - @kristy_bailie
Zoe Dolph - @low_zo_
Stylist : Ryan Hing
Assistant : Laura Charlotte Mocellin
Models : Calli Camacho
Sema Tugçe Akar
Agencies :
20 Model Management
D&A
Faze Models Berlin
Special Thanks
Cara Yesorsky - Inyoni Outdoor Studio