Popcorn Post Production

Popcorn Post Production A Post Production House specializing in all forms of post production. Popcorn Post Production established itself in February 2007.
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The founding members are:

David Scholfield: Offline Editor on Final Cut Pro

Peter Lowe: Online Editor/Graphics on After Effects/3D Studio Max/Final Cut Pro HD

Richard Hughes: Offline/Online Editor on Final Cut Pro HD & Adobe After Effects/Color

As a team we have been working together for 8 years but have over 35 years combined experience in the film/creative industry. David started off working

for Ogilvy as a junior art director before becoming a freelance editor. In 1994 he formed his own CC Company called the Apple Corps before forming a partnership with Roger Orpen in 1996 to become the head of the post production department for the Cutting Edge. David is now the majority shareholder for Popcorn Post Production and his invaluable experience, dedication to his work and always calm nature under extreme pressure makes him a most valuable asset to any post production job. Peter started of in the industry as a photographic retouch artist for FCB Johannesburg before moving down to FCB’s Cape Town branch. He then moved on to edit and design graphics for Hirt & Carter before moving on to The Cutting Edge in 2003. Peters knowledge of both sides of the industry has given him the upper hand into what is required to produce the best finished product. His attention to detail and willingness to always craft what he creates as well as the speed in which he does it makes the final online process smooth sailing from start to finish. Richard started off in the film industry working as a barman/runner for the Video Lab in early 2000. Working his way up the ladder he worked as an assistant in Telecine, CAR and as an AVID offline assistant as well as being the driver, coffee maker, client liason, you name it, he did it. In August 2001 an opportunity opened up for him as a VT operator at the Cutting Edge which he took and he dedicated his free time and weekends to teach himself how to edit and eventually started to do small jobs from weddings to castings etc before eventually moving onto commercials. Now specializing in documentaries and working on exciting jobs such as the Cape Town International Jazz Festival and Sports Illustrated Swimwear, Richard will always go the extra mile to make sure that the client is always 110% satisfied. We offer highly competitive rates and are always willing to accommodate you as best as possible. Please do not hesitate to call any of us!

02/05/2024

NEW WORK!!

Had such an amazing experience working with Expand and Sir Fruit to film and edit this campaign for the launch of their new kids range. Thanks to everyone involved who made this day so much fun!

Director: Richard "Flare" Hughes
DOP: Paul Michael Charles
Creative Director: Lara Hughes
Art Directors: Johlize Van der Merwe & Carla Van der Walt
Lighting Crew: Calli Camacho & Liam McMaster
Studio: Photohire Studios
Agency: Expand Digital
Client: Sir Fruit

18/03/2024

This month we celebrate 17 years in business as Popcorn Post Production and over 20 years together as a group. Thank you so much to all of our clients over the years for trusting us with your work, we appreciate each and every single one of you.

08/01/2024

In 2023 we undertook the formidable responsibility of documenting and post-producing one of Old Mutual's most significant annual events—the prestigious Annual 51 Club Conference. This event stands out as a cornerstone in Old Mutual's calendar, bringing together the countries top financial advisors.

This year marked a momentous occasion for Old Mutual as they celebrated their Diamond Jubilee Year - a remarkable 60 years of unwavering commitment and success. Given the extraordinary nature of this milestone, it was only fitting that the theme for the celebration revolved around the brilliance and symbolism of a diamond.

Filmed over the course of 11 days in Cape Town, Durban and Johannesburg, we were tasked with filming and interviewing the best of the best in the financial industry. The task all the more challenging given that none of these people are used to being in front of the camera, and being mostly Afrikaans speaking, they all had to deliver their interview answers in English. This is one example of the 28 stories that we filmed and edited and we are extremely pleased with the outcome of this entire project and are even happier with the feedback that we received from our client.

Thank you to Vision Decor and Events for entrusting us with this massive project and we look forward to tackling the 2024 event in a few months time.

SHOT BY: PAUL MICHAEL CHARLES & RICHARD "FLARE" HUGHES
POST PRODUCTION: RICHRD "FLARE" HUGHES

08/01/2024

A recent series we shot and edited for Checkers for their "Live Xtra with Chloé" Vegan Recipe Videos. This one is a delicious Sweet Potato Steak with Pomegranate Herb Quinoa Recipe.

Shot by Paul Michael Charles
Edited by: David Scholfield
Agency: Ninety9Cents
Agency Producer: Melissa Curtis

07/01/2024

Wishing all our clients, friends and family a very happy and prosperous 2024! May this be a year of change, growth and exceeded expectation for you all.

  to good times on set with Ackermans and Ninety9Cents shooting kids denim.
28/12/2023

to good times on set with Ackermans and Ninety9Cents shooting kids denim.

21/12/2023

The 2nd of 3 short Digital Ads we created for VW Master Cars alongside Ogilvy Cape Town.
DOP: Paul Michael Charles
Director: Richard "Flare" Hughes
Editor: David Scholfield
Online: Peter Lowe
Producer: Dalene Schrickker
Art Director: Lara Hughes

21/12/2023

Post Production done for 4TH Street wines for Singh & Sons.

Shot and Directed by Paul Michael Charles from Tap Films.

Post Production by Richard "Flare" Hughes

13/11/2023

Happy Monday everyone! Here's a Behind-The-Scenes look at a recent campaign we shot in collaboration with Expand & Bain & Bunkell for SIR FRUIT's new Summer Campaign. Shot on location at the studios of Myburgh du Plessis in Cape Town.

Shot by : Richard "Flare" Hughes & Paul Michael Charles
Edited by: Richard "Flare" Hughes
Art Direction: Lara "Sparkle" Hughes
Talent: Ebenhaezer Dibakwane
Agency: Expand

07/09/2023

The 1st of 3 short Digital Ads we created for VW Master Cars alongside Ogilvy Cape Town.

DOP: Paul Michael Charles
Director: Richard "Flare" Hughes
Editor: David Scholfield
Online: Peter Lowe
Producer: Dalene Schrickker
Art Director: Lara Hughes

We attended the recent Sony Alpha Festival and got the opportunity to play around with some of Sony's new Cinema and Pho...
05/09/2023

We attended the recent Sony Alpha Festival and got the opportunity to play around with some of Sony's new Cinema and Photographic camera's. Here are a few pics taken from that event shot by Richard using the A7siii and A1 camera models.

Happy to be part of the   initiative with our neighbors from Expand Agency. We delivered food parcels to people in and a...
18/07/2023

Happy to be part of the initiative with our neighbors from Expand Agency. We delivered food parcels to people in and around the Paarden Eiland area. Feels good to give back!!

28/03/2023

ABSOLUT BLUNDERS

Who doesn't like a good bloopers vid? This was a fun one!

So this might go down as one of the most interesting jobs we have ever worked on. We were tasked with coming up with a c...
20/02/2023

So this might go down as one of the most interesting jobs we have ever worked on. We were tasked with coming up with a creative way to essentially put cocktails onto a Catwalk for New York Fashion Week. Our solution was to turn a conveyor belt into the Catwalk but there was not one single person or company that we could find that either sold conveyor belts, rented them out or built them, especially at the size we needed. In walks Mitch Mitchell who owns Scotch & Sofa (Go check out his shops in the V&A and Woodstock Biscuit Mill area.) We had under 10 days from start to finish to conceptualise, build and test this "moving runway" and we only saw the final finished product on the actual day of the shoot! Well we pulled it off and our DOP Paul "Michael" Charles lit the scene to perfection even though there were a few spanners thrown into the mix at the start. But we definitely feel that after pulling this one off you can pretty much throw anything our way now and we'll make it happen. These are jut some of the photo's of the building process and then check out the next posrt for the finished product which everyone was happy with! Thanks

16/02/2023

This is the last in a series of 3 videos we produced, filmed and did post production for in collaboration with Ogilvy SA and Absolut Vodka in Sweden. It's fun, witty and it was a pleasure to work with Rico who was brilliant on the day. All of this was unscripted and done off the cuff.
Well done to thr entire team for all the efforts put into this job. It was a great team effort and we are looking forward to many more of these in the near future. The first video is live in Absolut Vodka's Instagram channel and the 2nd one goes live tomorrow. Go check it out.
Directed and Edited by: Richard "Flare" Hughes
Director of Photography: Paul Michael Charles
Camera Operator: Brendan Allen
Lighting and Camera Assistant: Calli Camacho
Art Department: Angel Hale (Underground Art)
Audio: Adriaan Drotsche (Audio Pimps)
Post Producer: Dalene Schrickker
Titles: Peter Lowe

09/02/2023

ABSOLUT VODKA "The Love Bar"
This is the second in a series of 3 videos we produced, filmed and did post production for in collaboration with Ogilvy SA and Absolut Vodka in Sweden. It's fun, witty and it was a pleasure to work with Rico who was brilliant on the day. All of this was unscripted and done off the cuff.
Well done to thr entire team for all the efforts put into this job. It was a great team effort and we are looking forward to many more of these in the near future. The first video is live in Absolut Vodka's Instagram channel and the 2nd one goes live tomorrow. Go check it out.
Directed and Edited by: Richard "Flare" Hughes
Director of Photography: Paul Michael Charles
Camera Operator: Brendan Allen
Lighting and Camera Assistant: Calli Camacho
Art Department: Angel Hale (Underground Art)
Audio: Adriaan Drotsche (Audio Pimps)
Post Producer: Dalene Schrickker
Titles: Peter Lowe

07/02/2023

ABSOLUT VODKA "The Love Bar"

This is the first in a series of 3 videos we produced, filmed and did post production for in collaboration with Ogilvy SA and Absolut Vodka in Sweden. It's fun, witty and it was a pleasure to work with Rico who was brilliant on the day. All of this was unscripted and done off the cuff.

Well done to thr entire team for all the efforts put into this job. It was a great team effort and we are looking forward to many more of these in the near future. The first video is live in Absolut Vodka's Instagram channel and the 2nd one goes live tomorrow. Go check it out.

Directed and Edited by: Richard "Flare" Hughes
Director of Photography: Paul Michael Charles
Camera Operator: Brendan Allen
Lighting and Camera Assistant: Calli Camacho
Art Department: Angel Hale (Underground Art)
Audio: Adriaan Drotsche (Audio Pimps)
Post Producer: Dalene Schrickker
Titles: Peter Lowe

Merry Christmas to us!!! Going to start 2023 with a BANG!!! Hope everyone had a great Christmas and has a happy new year...
29/12/2022

Merry Christmas to us!!! Going to start 2023 with a BANG!!! Hope everyone had a great Christmas and has a happy new year!! See you soon!!

So we did a thing! Check it out here! Happy to be part of South African music history!
17/11/2022

So we did a thing! Check it out here! Happy to be part of South African music history!

Featuring Just Jinjer, Arno Carstens, Francois Van Coke, Karen Zoid, Kurt Darren, and Ross Learmonth25 years after Shallow Waters became Just Jinjer's first ...

28/10/2022

Looking forward to connecting with our fellow industry peers at the Sony Alpha Festival this weekend!! Looking forward to testing out some new gear!

28/10/2022

Have a great Halloween weekend everyone! But don't go watch Halloween Ends. That was just rubbish!!

28/10/2022

October wrap up with some great stuff this month. Finished off TVC's for Shoprite SA and Shoprite Africa. Awesome shoot and edit for Francois Van Coke En Vriende. Check out the aftermovie on our YouTube channel which will be uploaded too. Sanlam Graviton AV post-production completed this week and pitching on 2 big TV commercials for early next year. Plus looking forward to being part of the Craig David World Tour happening in early December.

23/08/2022

POPCORN FILM/TV SHOWREEL

Check out an insert from our documentary we shot up in the Kruger National Park earlier this year in collaboration with ...
13/08/2022

Check out an insert from our documentary we shot up in the Kruger National Park earlier this year in collaboration with EvertDavidson Partnership and their client Amplify Investments.

This is a documentary we shot in collaboration with EvertDavidson Partnership for their client Amplify Investments in the Kruger National Park. Amplify are i...

13/06/2022

DAY 11 of a 13 day shoot for Old Mutual. If you're wondering why we've been so silent in FB at the moment it's been a crazy busy year. Hoping to post a lot of the work we've been doing soon. Keep an eye out on this page and on our Instagram. Have a great week everyone!

05/05/2022

Video we shot and directed for Ackermans and this awesome Mothers Day song that was put together by some amazing singers.
Shot at Hey Papa Legend Studios

Directed by Richard Richard Flare Hughes
Creative Director: Marius van Rensburg
DOP: Paul Michael Charles
Audio Mixed by: Hey Papa Legend
Agency: Ninety9Cents
Client: Ackermans

Shot with the Black Magic Cinema 6K Pro Camera.

28/03/2022

One of our recent TVC's done for Ackermans for kids denim!

Ackermans Denim TVC
Production:
Agency :
Director:
AD :
Producer :
DOP :
Focus puller :
2nd Camera :
DIT :
Gaffer : Dudley Fillies
Best Boy : Paul Peleko
Camera assistants : Marcel Maassen Tristan Schrikker
Stylist : Robyn Aghulas & Danielle Solomon
HMU : Richard Wilkinson & Inga Hewett
Choreography:

Excited and proud to have our work officially selected for the Bokeh Fashion Film Festival. Well done to the entire team...
09/02/2022

Excited and proud to have our work officially selected for the Bokeh Fashion Film Festival. Well done to the entire team for putting this incredible shoot together!

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