Born Free Group

Born Free Rhythms (BFR) is a recording and publishing company that started operations in 2011 with the aim of targeting the youth of South Africa. Priding ourselves in nurturing local sounds but following global standards through the quality of the products we produce and driven by the pursuit of the development of young talent, particularly in the area of music guided by high ethical standards a

s we work with young people “born frees”. Ideally our objective is to build icons in different musical genres, build brands that can grow into positive influencers for our society. At the moment BFR has 4 acts signed under them: Londi Fihlela –vocalist, Quest – Dj & producer, Zazi Kunene- vocalist & the gospel group Escape.