The best way to use this page is to click on Videos, then browse the topics which interest you
GETTING STARTED
Just a few things you might find useful, and a whole bunch of stuff you don't need
CREATE URGENCY
Without urgency you will have a much lower conversion rate. There are many ways to address that.
PAIN POINTS
We need to address the factors that make it horrible for your prospect to fix their problem.
THE PROBLEM
Every business ever created solves a problem. That is why people buy things. What is the problem your business solves? Do the "so what" test until you get to the absolute eye of the storm issue that your business solves.
HOW GOOD IT WILL FEEL
This is about getting the customer to imagine how good it will feel if they achieve what it is then want to achieve.
In their imagination they must know exactly how crazy good that would feel.
THE SOLUTION
This is what ties everything you have said before into the absolute solution
CALL TO ACTION
In this video I talk about making it absolutely clear to your potential customer what you want them to do. Click here. Buy now. Whatever the result is that you want to achieve it cannot be ambiguous
This is step one. Call out your customer. A person age 25 with a cat, living in a flat with two flat mates. If this is you, then keep listening.
If you happen to fit this profile, it will be impossible for you not to watch the video/read the post.
That's the way you, first of all, identify who you want to speak to and secondly, get rid of all the people your message is not meant for.
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