NM Agency, 64 riley Road, Durban (2024)

29/01/2024

Please double tap if our accounts are all on the same boat (hospital! 😂) as social media managers.

24/01/2024

Unpopular opinion: as a social media manager followers are never what I am looking for when doing strategies for clients, they’re just the cherry on top as the results of the reach.

Second slide is a fairly new account, small following with great organic reach that results in good queries that the client is obviously happy about 🤩

The key is in the content you are sharing, a good mixture of all media (reels, graphics and images) that contains some sort of value for your ideal audience 🙂

19/01/2024

Coming soon on the blog 🤩 so so excited about this post!

I am excited because I’ve had an eye on these trends all 2023 (to see them take off feels like vindication 🙈)

1. Last year I finally signed up on Reddit and it’s lit! It gives so much of the original Facebook vibes and we all know how unhinged that was! Still looking for a social media platform that feels social? Join Reddit before it moves to the nowaday social filled with Ads and all. It’s a great place for a social media manager to zone off social media 😂 if that makes sense

2. No need to say much on this, AI still has its cons but there’s no denying that’s it’s making a lot of our lives easier in social media marketing

3. Influencers are still a big thing okay but the smaller influencers? An even bigger thing! Don’t sleep on your small following, build a community and make money for yourself

4. Also, nothing much to say here except social media is enjoying high quality content once again, crispy edited phone videos or videos shot using a camera are gaining more traction again which hasn’t been the case for a while since the laugh of short form videos. Yeah, more work for social media managers but better work I guess 🥰

5. Have you still not awakened your LinkedIn profile? You’re losing! Especially us social media managers and all service based businesses. LinkedIn is the new fun social media platform.

That’s all for now

Let me know if you think these predictions will hit?

18/01/2024

After listening to the masses, shop is open 😆

Now booking social media management clients from February 2024

Additional platforms Facebook and Tiktok available

Let’s take all those businesses online! 😉🤩

16/11/2023

HAVE YOU SEEN/HEARD?! 🤩

I was seated in my dark-reel-judging hole going through all my content and my first reels when I saw this (second slide)!

Then made the announcement 🥺 this is great news thank you I am very excited social media manager right now

This also bring to mind the whole streaming factories thing, hehehe wonder how this will affect Instagram for business

Do you think this will influence the rise of streaming factories? I mean Instagram is huge and everyone wants views here!

24/10/2023

The more followers the bigger the reach but it’s nice not having to worry about gaining tens of followers everyday because none of my clients are necessarily looking for followers

But return on their investment…

Which for me and them is bookings for service based companies and sales for products based companies

Achieved by showing up on social media correctly for that particular business to reach the correct audience…📝

Social media managers are not your sales people but with with the right work put it by all parties involved, sales do happen, who doesn’t want sales? 😆

This applies to my personal platforms as well, I don’t get tens of followers daily but I’m normally fully booked for social media management because my content is reaching the correct audience 😍

21/10/2023

Free social media marketing tools 🤩

Don’t forget to share, save for later or screenshot

19/10/2023

I swear there’s a lot that goes on there by social media management 🥲

As a social media manager what do you say to a potential client asking to go viral as a deliverable?

It’s unfortunately just not one of the things anyone can promise. Do not be afraid of losing clients and end up over promising, it is also not one of the things a client should be asking for😉

You can however promise to deliver certain metrics based on the specified amount of work you will be putting in/discussed. That’s just the basics of social media management 👩🏽‍💻✔️

17/10/2023

Social media news you may have missed 👩🏽‍💻

🥳 Facebook announced that you will now be able to create multiple personal profiles. Now i know this is great news for everyone one but especially as a social media manager, you can now create a profile for your high school mates, one for your clients and one for your business etc.

🚩YouTube launches it’s own editing app that promises to make you work faster and more accurately when editing your videos outside of YouTube 🙂

😆Okay this one caused quite a frenzy because imagine the kind of reactions we will be receiving from our emails?!!!

💸Seems like I’m only sharing great news because Tiktok launching Shops inside their app for business in the US means great news for businesses worldwide when it launches; Being able to sell your products on TikTok.

Twitter/ X announced that they will remove circles which was a Twitter feature that allowed you to create different groups to post to privately, sad news for old Twitter fans ❌☹️

🤩Finally, instagram announced that you will now be able to create different groups to share to privately other than just your “close friends” 🤍

Did you enjoy these? Let me know by leaving the emoji “👏🏽” in my comments please so I can share them more often

14/10/2023

Here’s what I would do if I wanted to be a content creator in 2024…

Being a social media manager naturally means having to create content (fortunately 😁) because even with a team of perhaps content creators you still need to be able to communicate it, engage and show up on stories etc.

Here’s what I would do to equip myself with content creation skills if I were to be starting today…🤍

1. Firstly, set aside time, content creation needs time and it takes time. If you have other commitments then ensure you set aside a time to create your content otherwise it is a full time job.
2. Stick to a niche that you produce the content for. DO NOT MAKE CONTENT FOR EVERYONE. It just doesn’t work anymore unfortunately inorder for your efforts to bring results you have to focus them on one specific audience.
3. Be unique
4. Learn, stay updated with the industry, familiarise yourself with copywriting laws and other legal consideration of the content creation industry
5. Be patient
6. Invest in good equipment even if it’s just a high quality camera phone.
7. Produce content non stop or during your set aside time and never look back…

Honestly if I’d never stopped creation content from 2016 to today I can’t even image where my brand would be.
So all it takes is creating the actual content until you’re tired but you don’t stop 😆

Lastly, to make your mark as a content creator whether influencer or UGC creator then buy my professional content creator starter pack and use the guide and templates to create your own portfolio, your own rate card, pitch emails to brand for collaborations and more 🤩😍

Comment “influencer “ below if you want the guide

Are you a content creator? How did you start 🙂

12/10/2023

Received the best testimonial via my first live yesterday🥺 regarding my first templates, the professional social media manager started pack.

Which is a guide of templates for new or old social media managers looking to attract, sign and maintain more clients 📈

I think the most asked questions were and still are 😆:

“Are they graphic design templates”

“What is in the social media management templates “

“How do the social media management templates help me and my business make money “

Firstly lol no they are not graphic design templates they are working templates that are completely editable on canva for your social media business.

They are already pretty so you don’t have to redesign you can just change the detailing etc. 😍
then use them as a guide for your social media managing and edit as you go.

Inside the starter pack guide you find;

•Sales Call Script
• Cold Email Script
• Case Study Template
• Proposal Template
• Service Guide Template
• Client onboarding questionnaire
• Business Welcome Kit
• Agreement
• Invoice Template
• Social Media Audit Guide
• Social Media Strategy Template
• Content Calendar Template
• Feed Curation Template
• Competitor Analysis Template
• Social Media Evaluation Report

See, not graphic design rather graphic designed necessary documentation you need to run your business 😅 and that also just answers how they can you and your business 💰

This is everything I use to remain fully booked as a social media manager 🙂

Comment ‘SMM’ if you’re a new social media manager or just want to upgrade your social media management business with these template🤩💰👩🏽‍💻

Thank you sm so glad you’re finding great use in this guide🥺🤍

11/10/2023

Want to run a digitally successful business?

Comment ‘webinar’ below and I will be sharing all my social media management knowledge, tips & tricks and tools with you 🤩

06/10/2023

Budding influencer wanting to perfect your game and get more paid deals? then I’ve got you 🤩

So happy to finally share my second templates, this time for influencers 📸

Get everything you need to become a successful influencer from portfolio to ratecard 🥰 all completely editable to suit your brand (and supper stunning)

Comment the word ‘influencer’ if you want access to these templates and start getting brand deals and negotiating your worth

😉If you haven’t bought your professional social media manager starter pack, then you can comment the word ‘SMM’ to start getting yourself clients today 👩🏽‍💻

30/09/2023

Important social media terms you should know, from a social media manager 📱

Save for later 👋🏼

Want to be a professional
Social Media Manager?

Buy my Social Media Manager Starter Pack with over 15 working templates
..and not only work faster, professionally but also attract and sign new clients📈

19/09/2023

Five underrated social media growth tips 🙂
Thank me later

I cannot emphasise the last slide enough, please allow your analytics to guide you to create more of what performs well 😉 (cause that normally equals growth)

14/09/2023

Here’s a feed plan template for those of you who care about aesthetics like me 😍

This template is a part of my professional social media manager starter pack templates and it’s fully customisable to your own brand or customers’ 🤩

Save post for later 🙂 or buy the templates pack from the link in my bio

13/09/2023

If you needed any proof that followers aren’t everything then please take it from me🙂

All you need is social proof, but what is social proof?

Social proof is a psychological phenomenon that refers to the tendency of people to look to the behaviors and actions of others to guide their own behavior and decisions, especially in uncertain or unfamiliar situations.

In simpler terms, it's the idea that people often assume that if many others are doing something or endorsing a particular idea, product, or behavior, it must be the right thing to do or believe.

In even SIMPLER terms?

- Create content that showcases your work, post your business’s products or services and brag about what you do

- Get customer reviews and testimonials: When people see positive reviews or testimonials from others who have had a good experience with a product or service, they are more likely to trust and choose that product or service.

That’s honestly all I’m doing and I know it can work for any business 🙂 this is what Social Media for business is for, the followers can be a bonus

11/09/2023

Well incase you haven’t heard, Instagram has come right out and told us that they are prioritising DMs…😅

Only because we (the people using Instagram) seem to do a lot of private messaging (I’m gon come out and ask if y’all possibly gossiping a lot in the DMs hence this increase of interest in private messaging?😂)

What does this mean for you and your business? 🧐
I would suggest that you

- Show up more on your stories because what encourages DMs more than stories right? Use interactive stickers, there’s so much option for you there to get engagement in your DMs

- Create shareable content. there’s a rumour that Instagram will be adding a new metric which shows how many shares a post has and if this is true then it’s definitely to contribute to their private messaging prioritisation. People normally share content from their feed to their friends via DM or to their stories which again, encourages private messaging 🙂

Lastly, I think the best way to make sales and gain clients is through direct messaging anyway so ensuring that you’re using more of this feature will not only show you growth here on the platform but you should definitely see an increase in those sales too 🤩

What do you think?

04/09/2023

I’ve put together over 15 templates that I use to keep my agency fully booked for social media management 🤩

Sign new clients, maintain their businesses and be extremely productive with ease within your business 📈

A smarter, quicker and way more professional way of working as a social media manager 🙂

31/08/2023

The hard knock life of a social media manager 😆

29/08/2023

Better recognise💗 (this is more from me to me but I’m sure I’m not alone)

23/08/2023

Eeek! So excited for you guys 🥹

Should I release the early access tomorrow? let me know in the comments please 🥹

I’ve compiled over 15 templates that I use to get my agency booked out by signing new clients, maintaining their businesses and have me extremely productive with ease.

Everything you need to be a professional social media manager🤩.

If you are a freelancer, agency or just an individual side hustling like how I started, these will definitely change your life 💸

03/08/2023

Swipe to see how we can work together and grow your business 🥰

If you’re looking for content ideas for your business then download our free 2023 calendar with 365 content ideas 💡

Here to build, maintain and grow your businesses digitally 🤩

31/07/2023

What to post on social media this August if you are a business :

Don’t forget to download our 2023 content calendar with content ideas for every single day of the year 🤩 link to subscribe for the calendar in the bio

- Post goals for August
- Client case study/ success story
- Ask what your audience needs help with in your industry
- Offer industry insights
- Show before and after results
- Post behind the scenes
- Do product/service giveaways
- Share testimonials
- Industry related tool recommendations
- Industry fun facts
- Don’t forget National Women’s Day on the 9th if you are in South Africa

Remember to ensure your content serves atleast one of the following purposes;

Educational
Entertaining
or promotional

Always try to include lifestyle elements and trends while you provide value 😊

Love, a social media manager🤍
Save this post for later

24/07/2023

There are numerous ways to make money as a social media manager whether you freelance or are an agency even if you are working for an agency but i am only going to mention the three i think is the best in bringing you income and shows how great you are with your skills while not taking too much of your time.

1. Social Media Consulting

I love consulting because it helps businesses and brands that aren't completely ready to commit to hiring a social media manager yet still be able to maintain their online presence🥹

2. Digital Products

Social media management is a skill and there are definitely different tools and resources that are needed to perform social media management tasks so why not compile a few and sell them or sell the ones you use for your clients such as contract templates, audit templates etc.

3. Social Media Trend Forecasting

This is very exciting for the businesses you can offer the service to and for yourself. Offer monthly insights on what is going on with that specific niche for the business, from the type of content to content topics etc.

Are there any other (BETTER) ways to make money as SMM? Comment them below please

24/07/2023

There are numerous ways to make money as a social media manager whether you freelance or are an agency even if you are working for an agency but i am only going to mention the three i think is the best in bringing you income and shows how great you are with your skills while not taking too much of your time.

1. Social Media Consulting

I love consulting because it helps businesses and brands that aren't completely ready to commit to hiring a social media manager yet still be able to maintain their online presence🥹

2. Digital Products

Social media management is a skill and there are definitely different tools and resources that are needed to perform social media management tasks so why not compile a few and sell them or sell the ones you use for your clients such as contract templates, audit templates etc.

3. Social Media Trend Forecasting

This is very exciting for the businesses you can offer the service to and for yourself. Offer monthly insights on what is going on with that specific niche for the business, from the type of content to content topics etc.

Are there any other (BETTER) ways to make money as SMM? Comment them below please

19/07/2023

Another most asked question in my DMs. Spent a really long time putting this post together 🥹.

Hope this helps everyone 🙂 let me know in the comments and don’t forget to save for later

Tip 9: Test and refine: As you start pricing your packages, assess the market response and collect feedback from clients. Adjust your pricing strategy accordingly to ensure it aligns with the value you provide and meets your business goals.

Tip 10: Remember that pricing can be a balancing act between being competitive and profitable. It's essential to find a pricing structure that is fair for both you and your clients.

23/06/2023

This is the most asked question in dms, “how do I get my first client?” and I apologise because I’m not about to bring you some overnight magic, it takes nothing but work😅

Depending on how far you are on your social media management journey but if you’re at the step of asking yourself this question then one would assume you’ve collected extensive knowledge for yourself and your business in this skill. You have a beautiful portfolio of case studies and are ready to present yourself to a potential client.

Approach small businesses near you and tell them how you can help THEM solve their digital marketing problems, find out what their pain points are and fill in with how you’ll be able to bring ease into their businesses, possible growth and potential clients.

Make promises you can keep, promises you have some proof of (in your portfolio) and then offer them either a discount in the first month or the first month free. Provided that they take your package (with whatever minimum amount of time that your packages entail, maybe you offer 3 month’s contracts or 6 months).

Doesn’t that sound like something even you would be interested in if someone offered it to you if you were already in need of it and can see how it’ll work for your business? 🙂

The keys are a business in need of your services and what you can do for it 💡

21/06/2023

Here’s what I would do:

1. NICHE DOWN. No really they’re not lying (I used to think they are😂)
You’d think the algorithm hates you meanwhile it just doesn’t understand you. I had a problem because I’ve so much to offer in my business but it was important to find a community first and you can always expand and introduce more topics to your audience at a later stage (I wouldn’t recommend switching up on your people though 😉). Remember not everyone is your target market, so niche down and be for your targeted audience.

2. Optimise your account, make sure your name is clear and relevant to your niche if possible. Your bio should communicate what you are about. A clear profile photo and your content should be of quality, let it speak for itself so when a person visits your profile, they stay even if it’s still just few pieces of content, make them memorable. Have keywords all over your profile, a great way to be discoverable.

3. Share your opinions and be vulnerable from the start, people won’t relate to your product or service but they will relate to the human behind the product or service. My recent “viral” moment is from a candid reel of me sharing a tiny bit about my background and how I got to be doing this business, it was relatable and evoked emotion which is exactly what we all want. To feel seen.

Do you think these are valuable tips? There’s a lot more I can share on how to grow so comment ‘yess’ and I’ll dish them all out

19/06/2023

Social media marketing strategy calls are for businesses and creators who cannot or do not want to outsource their social media managing but want to do it themselves.

If this sounds like you and you want to handle the growth of your business on social media yourself but do not have the skills of a social media manager or don’t know where to start then you may need to book a strategy call.

This is a quick crash guide on how you can tackle your own social media from auditing, to content strategy, content planning, content creation/curation and to community building, social media ads, reporting and much more

Do you think you are ready to elevate your business’s social media by taking it into your own hands?

Book your social media marketing strategy call today 🙂