Spotify Africa – Reflections
New work alert! Have you seen our latest brand film for Spotify Africa - ‘Reflections’?
No? Well, here’s what you should know: Nigerian Gen Zs are navigating their identities, balancing tradition and global aspirations. Music helps them reveal and connect with their true selves. ‘Reflections’ shows how Spotify empowers them to be heard, seen, and free. Let the music free you.
#SpotifyAfrica #Reflections
Do your part and stand a chance to win one of six original art pieces. Donate today via the link in our bio!
#Machine67 #mandeladay #mandela67
Here’s to lucky number 7.
We’re proud that our clients Prime Video and Spotify Africa are among thSpotify AfricaBookmarks Award finalists.
Here’s to lucky number 7. We’re proud that our clients Prime Video and @spotifyafrica are among the 2024 @iab_sa Bookmarks Award finalists.
May time be ever on your sheets! ⏰
NEW WORK: Spotify Africa – Moments
Ever hear a song that instantly transports you to a special moment? We all have that one track that brings back memories of good times and unforgettable experiences.
Our latest project for Spotify Africa is all about celebrating these music memories. Share yours with us: What song takes you back, and why?
Fearless fun & fierce collaboration
From epic board games to belting out our favourite tunes, Publicis Groupe Africa's First Thursday Games Night showcased our best — and most competitive — sides.
Take a peek at the fearless fun, fierce collaboration, and unforgettable memories we created together!
From epic board games to belting out our favourite tunes, @publicisgroupeafrica’s First Thursday Games Night showcased our best — and most competitive — sides.
Take a peek at the fearless fun, fierce collaboration, and unforgettable memories we created together!
Ready to be fearless?
Join our creative team and unleash your potential! Apply now: linktr.ee/machine_
#hiring #advertising #marketing
Congratulations to our Le Studio graduates
Hello. Have you heard? We have a few new Le Studio graduates.
Tafadzwa Penny, Nawaal Alexander, Muneeb Davids, and Kerissa Govender have spent the past few months stepping towards mastering the new world of work and AI-powered management in a virtual learning experience bespoke to Publicis Groupe and Publicis Groupe Africa, Le Studio.
Big news! Three of our very own have been selected as judges for the 2024 IAB Bookmark Awards!
Nkululeko Vilikazi, Creative Director, will serve on this year’s Marketers Panel. Roderick Laka, Creative Group Head (Art), will contribute his expertise to the Youth Action Panel. As for Robyn Campbell, Managing Director (Cape Town), she’ll be one of the judges on the Special Honours panel.
Their combined 40+ years of expertise will undoubtedly shine at #Bookmark2024. Join us in celebrating their achievement!
Visa
"The tournament may be over. And our creatives may already be crafting their next body of work. But just like the essence of Visa’s brand film, the monumental ‘Mama I made it’ moments are built upon countless small steps – with big impact. Be present for them. Celebrate them. And most importantly, let's keep moving forward,” says Nkululeko Vilakazi, Creative Director.
Ready to boost your career? 🚀 We’re on the lookout for creative geniuses, a master strategist, a dynamic account director, an obsessive wordsmith, and crafty email marketing specialists to join our teams in Cape Town and Johannesburg. If this sounds like you, click here for each job spec: linktr.ee/machine_
As you may know, our team has been hard at work creating some epic TVCs for our amazing client: Spotify. We are proud to share this @spotifyafrica ad, titled “Como Esta It” (watch below).
Machine_ Strategy Lead, Tafadzwa Muzuwa, shared some insight into the strategy behind the campaign.
“Spotify wanted to convert #SouthAfricans into Monthly Active Users as well as drive mass awareness of the platform,” says Tafadzwa. “For a relatively new platform in our market, but still a cultural force, we knew we wanted to connect with our audience by honouring their personal expression through music,” she explains.
“Music is personal, it speaks for us. And with Spotify’s vast catalogue and smart personalisation, no profile is the same. So whatever YOU like, we got it,” she says.
Machine_ Senior Art Director, Mantwa Toka, who also worked on the campaign adds: “As people, we present ourselves in different ways to different people, but there comes a time when we just want to be ourselves and expose all our sides freely. Spotify has over 82-million songs for us to choose from, to express ourselves in those moments,” says Mantwa.
“In this first ad [there are three for SA], we flip your assumptions of what you’d expect a respected Stokvel committee member to be listening to 😉 but that just happens to be what she’s into – and Spotify has that. Just like they’ve got whatever you’re into,” explains Mantwa.
All the Spotify TV commercials will be showcased on our social media and YouTube channels throughout the month, so keep an eye out.
#WorkTheMagic #ThisIsMachine #Advertising #video #commerical #creative #southafrica
Today is the day! Machine_ loves #MandelaDay – traditionally we’ve always donated 67 minutes of our time to good causes, but when the Covid-19 Pandemic hit, we had to think of new ways to keep the momentum going and support those in need. After two successful years of our Machine_67 campaign, we are now launching the 2022 initiative with a fantastic collection of new, local art, created by our team at Machine_. Key creative staff members, well-known in the industry, have donated their time to create artworks inspired by Madiba, to be auctioned off. This year’s funds go straight back into the community to support the future of creativity. We are partnering with Blackboard Community – an organisation that aims to democratise creativity by exposing high school students in townships to the idea of creativity as a career. By donating R50 or more to Blackboard your name will be entered into a draw to win a piece of this year’s art. Click the link below to help support this amazing cause. https://www.quicket.co.za/events/181364-machine67-x-blackboard-mandela-day-fundraiser/?ref=algolia-search
We are thrilled to take home the @publicis.groupe.africa Product Excellent Gold Award for our Heineken UCL campaign at this year's Golden Lions Awards, as well as two Product Excellence Certificates for Ucook and Doritos.
Well done and thank you to all involved!
#neverafraid
Want to get your hands on a piece Machine_67 art? Make your donation of R50 (or more) before midnight today (29 July) and you could be one of the lucky winners.
To make your donation, scan this QR code or visit the link in our bio.
All proceeds go to @blackboard_community, a non-profit organisation that aims to democratise creativity by exposing high school students in townships to the idea of creativity as a career.
Winners will be announced on 02 August.
#Machine67 #Art #MandelaDay
In support of Mandela Day, Machine_ has always donated 67 minutes of our time to good causes, but in 2020 we had to pivot. So we asked Machine_ staff to donate 67 minutes of their time creating art inspired by Madiba that we auctioned off, generating funds that helped pay teacher’s salaries at a local school. The art initiative was such a success that we’re bringing it back in 2021🙌🎨
This year we’ve partnered with @blackboard_community a non-profit organisation that aims to democratise creativity by exposing high school students in townships to the idea of creativity as a career. By donating R50 (or more) to Blackboard your name will be entered into a draw to win a piece of this years art. To donate, scan the QR code or use the link in our bio📲
Artwork goes live on our IG account on Mandela Day, Sunday 18 July.
#MandelaDay #Machine67 #art
