Machine

01/01/2025

Let’s be Never Afraid to do things differently in 2025.

20/12/2024

... we want to thank every client, colleague, and friend for a fearless 2024. Now, let’s make 2025 our boldest year yet.

18/12/2024

We've helped PepsiCo South Africa create a community of passionate bakers through the power of content marketing.

“Bake it Better is an excellent example of how content marketing can help build a loyal and passionate community,” says Paige Dorkin, head of content Marketing at Machine. “We developed differentiated, uniquely South African baking content to offer real value to users and build a baking community that enables a direct marketing strategy. The launch of our first online Masterclass just ahead of the festive season, when baking interest is at an all-time high, is an exciting step in delivering on our content ambitions.”

Learn more: https://bit.ly/4gE4tDd

In today's data-driven landscape, understanding your consumer – and knowing how to leverage that understanding – has become crucial for brands looking to grow and engage their audience.

11/12/2024

Meet the creative judging your creative at 2025 One Show in the Music & Sound Craft category: Jabulani Sigege, Group Executive Creative Director.

cc: The One Club for Creativity

05/12/2024

From concept to creation, we are excited to share our latest project with BIRKENSTOCK. Check out how we celebrated 250 years of BIRKENSTOCK craftsmanship with the concept store.

29/11/2024

Machine_, part of the Publicis Groupe, has won at the 2024 Pendoring Awards, an event celebrating the originality of South African indigenous language creative content and local talent.

29/11/2024

The IAB SA Youth Action Council for 2025 has been announced, and we’re thrilled to share that our very own Keaton Wenn has been selected as a member!

“I’m excited to join the IAB SA Youth Action Council for 2025,” says Keaton Wenn, Senior Account Manager. “I look forward to channelling my passion for creativity, innovation, and problem-solving to help shape the future of our ever-evolving industry.”

22/11/2024

We’re closing the 2024 award season with a perfect 100% finalist conversion rate at the Pendoring Awards.

Our wins include:
CRAFT GOLD:
Spotify Africa : Skathi Sokubuya – Best Use of Licensed Music

SILVER:
Spotify Africa: Say it with Lyrics – Integrated Multimedia Campaign
Spotify Africa: Skathi Sokubuya – Online Film Commercials

Jabulani Sigege, Group Executive Creative Director at Machine, captured the essence of our success: “Xa uthetha, uzibonakalisa ngolwimi lwakho lwenkobe, soze ulahleke” – when speaking using your home language, you can never go wrong.

22/11/2024

“Machine demonstrated excellence across a wide spectrum of categories and channels – spanning digital publications, email, and print – serving internal communications, loyalty and rewards, and retail clients,” says Paige Dorkin, Head of Content Marketing at Machine. “With decades of experience crafting impactful content, our team is thrilled to see the depth and breadth of our work recognised.”

Learn more about our wins via the link in bio.

22/11/2024

“Machine demonstrated excellence across a wide spectrum of categories and channels – spanning digital publications, email, and print – serving internal communications, loyalty and rewards, and retail clients,” says Paige Dorkin, Head of Content Marketing at Machine. “With decades of experience crafting impactful content, our team is thrilled to see the depth and breadth of our work recognised.”

Learn more about our South African Publication Forum wins here: https://bit.ly/4fCsjPz

20/11/2024

“This Assegai Integrated Marketing Awards win is a testament to the power of collaboration and data-driven creativity,” says Robyn Campbell, Managing Director at Machine. “We’re incredibly proud of the work we did with Sanlam to deliver a campaign that resonated with consumers and drove tangible results. This award reflects our team’s dedication to pushing boundaries and delivering impactful solutions for our clients.”

Proving their mettle in direct marketing, creative solutions agency Machine clinched gold at the 2024 Direct Marketing Association of South Africa’s Assegai Awards for the Sanlam Money Saver credit card campaign...

15/11/2024

We’ve proved our mettle in direct marketing, taking home top honours at the 2024 Direct Marketing Association of South Africa’s Assegai Integrated Marketing Awards! 🏆✨

11/11/2024

“Our industry thrives when fresh voices and new perspectives are given space to grow,” says Jabulani Sigege, Group Executive Creative Director at Machine. “This partnership with Blackboard isn’t just about fostering creativity; it’s about investing in a future where more diverse talent is seen and heard in our industry.”

Machine, a leading creative agency, recently hosted two workshops for the Blackboard community in Johannesburg and Cape Town.

07/11/2024

We've converted 75% of our Pendoring Awards entries into finalists for our work on Spotify Africa's Say It With Lyrics campaign.

28/10/2024

In the B2B space, your professional reputation is on the line: the fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers?

Our specialist B2B team of strategists, content marketers and creatives posed the question to some of their B2B clients: Daisy Mugo of Vivo Energy, Zeyad Davids of Visa, Michelle Dobson of Pnet and Gugu-Lisa Zwane-Johnson of Standard Bank Group.

16/10/2024

Missed The Loeries x Oppo South Africa Photography Masterclass ‘From Art to AI’? No worries! You can catch up on the insightful deep dive into the opportunities and challenges AI brings to the creative industry here: https://bit.ly/3A97xYk

And guess what? Machine's very own Creative Director (and resident AI expert), Juan Geel, was a panellist!

11/10/2024

Six isn’t just any number. It’s THE number. One that shows up everywhere (and we mean everywhere). One that can take you places, when VISA is involved.

CREDITS
Group Executive Creative Director: Jabulani Sigege
Creative Director: Nkululeko Vilakazi
Copywriter: Audrey Tafadzwa Nyamucherera
Strategy Lead: Emily Shaw
Digital Designer & Motion Graphics: Paballo Chikala
Multimedia Designer: Sinaye Sonjica
Managing Director: Lindsey Rayner
Business Unit Director: Mara Diavastos
Account Manager: Buhle Gamede
Agency Producer: Janine Frauenknecht
Sound Studio: Sonovision Studios
Sound Engineer: Paul Geddes
Head of Marketing SSA: Zeyad Davids
Marketing Manager: Nadia Matlala
Marketing Analyst: Salusiwe Qomfo

09/10/2024

"The Loeries Creative Week reminds us that creativity is boundless. It's the driving force behind meaningful connections and groundbreaking ideas," says Dylon Phillips, Brand Manager. "At Machine, we're to celebrate the power of fearless minds and borderless creativity, knowing that great work comes from staying curious, and always pushing boundaries."