Some of what we do includes the GoodGuides Publications, online platforms and press offices and events. CADEK is an acronym of the owner's initials and surname, CA DE Klerk. We started the business by importing fine stemware from Germany. We had to advertise our products and created our own publication in which we could promote our special range of stemware to potential clients. Our first publicat
ion was born and we now publish various titles under this brand. In 2007 we started a second business, Distinctive Brands, who now focus on handling the importation, marketing and distribution of our stemware. Today we publish annual tourism publications. We sell the advertising space and produce the final product for our clients. We offer our expertise through an array of in-house communication to our clients, advertisers and exhibitors. Our in-house design team produce advertising, brochures, annual reports and many other items, including print management. Our interest and passion in marketing, publishing and entertainment grew stronger by the day. We soon discovered the synergy between publishing and exhibitions, selling advertising space and selling exhibition space. In 2002 we published our first contracted publication and also organised and staged our first major exhibition. Our exhibition portfolio includes exhibitions such as the ARC Bien Donné Farmers Expo (2002, 2003, 2004 & 2008), the Stellenbosch Wine Festival (2003 - 2010), the WineBiz Suppliers Expo and the Cape Country Picnic Festivals, Destinations Expo (2009 - 2010), AgriWorks Farmers Expo (2010) and the Tourism Business Conferences in Cape Town and Gauteng.
