Event Africa

Event Africa Welcome to The Event Magazine page on Facebook – a hub for the latest news in the African events industry.

Welcome to The Event on Facebook – a hub for the latest news in the African business events, conferencing, exhibition and incentive industries.

Beatrice Chaytor, Head of Division - Trade in Services, African Continental Free Trade Area Secretariat, shares the outc...
04/09/2024

Beatrice Chaytor, Head of Division - Trade in Services, African Continental Free Trade Area Secretariat, shares the outcomes they are expecting at . “We want (delegates) to take away the fact that the market is now open. There is a fledgling services market that can support intra-African tourism and travel on the continent. There is now also, that started from last year, the establishment of a private sector alliance on tourism that came directly from the efforts of the organisers of this event. And with that, I think the partnership that I just talked about between government and the private sector can be a little bit more structured through that alliance, to enable the information about the services market, the tourism market, to go out to the wider membership, as well as for others. Investors into the economy, into this particular industry, can also learn about the opportunities and enter the market.

“(To find out more) they can go onto the AfCFTA website (https://au-afcfta.org/), they can go onto the website of the organisers, ATLF’s website (https://www.tourismleadershipforum.africa/). They can also approach their Chambers of Commerce in their own countries and they can also find out from many other supportive organisations like UNWTO, UNECA, and the African Union, about the opportunities in the African market, particularly for the AfCFTA.”


“(To find out more) they can go onto the AfCFTA website (https://au-afcfta.org/), they can go onto the website of the organisers, ATLF’s website (https://www.tourismleadershipforum.africa/). They can also approach their Chambers of Commerce in their own countries and they can also find out from many other supportive organisations like UNWTO, UNECA, and the African Union, about the opportunities in the African market, particularly for the AfCFTA.”

We’re at   where Ross Volk, MD of MSC Cruises South Africa, spoke to us about his objectives for attending. “Being here ...
04/09/2024

We’re at where Ross Volk, MD of MSC Cruises South Africa, spoke to us about his objectives for attending. “Being here is obviously a networking opportunity, but more importantly, it's also to see what innovations and the future kind of environments we see from a tourism industry perspective, globally and across Africa. That's primarily one of the key considerations and obviously also to source markets for future cruises. We need to increase the pool of people that we attract and we expose new and different markets to cruising.”

Volk also spoke about the potential impact of film tourism for MSC: “Film is a great medium in terms of representing things, in displaying products and also services. And I think it has a wonderful aspect of also bringing tourism to countries because it displays the country in a positive light. I think that was one of the things we took when we had (feature film) on board. We had this film crew doing a movie on board. We've got the BirdLife cruise coming up next year. We've also got two film crews coming from Germany and from overseas to try and showcase the conservation elements and sustainability of what we're trying to do from a messaging perspective of saving seabirds on Marion Island. So I think there's a lot of scope for allowing people on board or bringing them on board to showcase the event. We also did Building Paradise Island with National Geographic, which is our island in the Bahamas. So, you know, I think there's a precedent there. And I think we encourage people to look at and entertain the idea and then let's see if it benefits both parties and let's move forward in terms of that space.”

Vice President of Botswana HE Slumber Tsogwane opened the 7th Africa Tourism Leadership Forum   at the GICC in Gaborone ...
04/09/2024

Vice President of Botswana HE Slumber Tsogwane opened the 7th Africa Tourism Leadership Forum at the GICC in Gaborone today. ATLF brings together key stakeholders of Africa’s travel, tourism, hospitality, and aviation sectors to network, share insights, and devise strategies for Intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of .

Follow us for updates from this important event.

Africa's Travel Indaba kicks off today at the Inkosi Albert Luthuli Convention Centre (Durban ICC).With a fully sold-out...
14/05/2024

Africa's Travel Indaba kicks off today at the Inkosi Albert Luthuli Convention Centre (Durban ICC).

With a fully sold-out floor space, this year’s show boasts an impressive array of exhibitors from 26 countries representing the continent's diverse leisure tourism products.

Get the latest news and insights in Africa's Travel Indaba Daily Newspaper.

DISCOVER CONNECT DAILY NEWS GROW 1 DAILY NEWS ISSUE 1 | NEWS MAY 14 2024 DAILY CELEBRATING 30 YEARS OF FREEDOM AT AFRICA’S TRAVEL INDABA 2024 W elcome to the

24/04/2024

Has anyone used GOVASSIST to apply for an American visa before? Please let me know what your experience was? Before I pay the R4000 fee I need to hear that they are a good service. Any advice here is welcome.

In the dynamic world of Meetings, Incentives, Conferences, and Exhibitions (MICE), there’s a growing buzz around sustain...
22/04/2024

In the dynamic world of Meetings, Incentives, Conferences, and Exhibitions (MICE), there’s a growing buzz around sustainability. The global push for net-zero carbon events is gaining traction, and it goes beyond simply reducing our carbon footprint. Event Planner's Guide to Africa 2024 breaks down the jargon and sees how embracing sustainability in the events industry impacts both the environment and society.
Read it here https://bit.ly/3WbCzaU

22/04/2024

Calling my PCO friends, looking for a PCO who has done conferences in Namibia (Windhoek, Swakopmund or Walvis) Please dm me for further information.

Africa's events industry is on the brink of a significant transformation, highlighted by extraordinary growth, cutting-e...
18/04/2024

Africa's events industry is on the brink of a significant transformation, highlighted by extraordinary growth, cutting-edge technological innovations, and an amplified global footprint. Devi Paulsen-Abbott, Chairperson of the AAXO - Association of African Exhibition Organisers and CEO of Energy Capital & Power, shares the trends she believes will turn the continent into an exhibition sector powerhouse. Read more in Event Planner's Guide to Africa 2024

98 www.theevent.co.za 2024 In Collaboration With

Introducing the latest edition of EPG, launching at Meetings Africa: Africa’s biggest gathering of business events profe...
27/02/2024

Introducing the latest edition of EPG, launching at Meetings Africa: Africa’s biggest gathering of business events professionals.

In this issue, immerse yourself in the forefront of the MICE industry with cutting-edge news, insightful association updates, and thought-provoking sustainability pieces. Explore the technological advancements that are shaping the landscape of the MICE industry, providing valuable insights for event planners navigating the ever-evolving world of events in Africa. Stay informed and inspired as you delve into the pages of this indispensable guide, your go-to resource for navigating the intricate realm of event planning on the African continent.
Read more...

98 www.theevent.co.za 2024 In Collaboration With

Business Events a Priority at Africa Tourism Leadership Forum 2023: Exploring Opportunities for Business EventsAt the re...
16/10/2023

Business Events a Priority at Africa Tourism Leadership Forum 2023: Exploring Opportunities for Business Events
At the recent Africa Tourism Leadership Forum (ATLF) hosted in Botswana, the topic of discussion was on opportunities for Africa’s business events sector. In recent years Africa has emerged as a promising destination for Meetings, Incentive Travel, Conferencing and Exhibitions (MICE). Regional Director for Africa International Congress and Convention Association (ICCA) Esmaré Steinhöfel says, “Cities and Countries in Africa need to proactively work together with their respective local association to bid for regional and international association conferences. The collaboration between public and private sector is vital to put forward a successful bid and to ultimately show economic impact to a destination and grow the knowledge economy. It is also important for destinations to identify their relevant sectors, for example Mining, Agriculture and Medical associations.”
The continent has a rich cultural diversity, stunning landscapes, and vibrant cities, making it an increasingly attractive choice for global gatherings. What's even more significant is that our continent is growing and developing, offering opportunities for the business events industry. In turn, this industry will play a vital role contributing to the knowledge economy and making a substantial global economic impact. Recognising this potential, African nations are coming together to collaborate and promote the continent as a hub for business events. Cities and Countries in Africa need to proactively work together with their respective local association to bid for regional and international association conferences. The collaboration between public and private sector is vital to put forward a successful bid and to ultimately show economic impact to a destination and grow the knowledge economy. It is also important for destinations to identify their relevant sectors, for example Mining, Agriculture and Medical associations.
One key strategy in this effort is forming partnerships and alliances among African countries. Business events expert Amanda Kotze-Nhlapo says, “Let us support each other and take the initiative to bid.” She continues by sharing an example of innovation, “In Rwanda during July 2024 there will be an Africa tea and coffee expo, this expo did not exist until now even though the hospitality industry is a great consumer of tea and coffee. The important matter is, that if the event does not exist, we create it. Let Africa create for Africa.” By working together, nations can pool their resources and expertise to offer world-class event facilities, infrastructure, state of the art technology and support services. These collaborations not only reduce costs but also ensure a seamless experience for event organisers and attendees.
To attract more business events, African nations are also simplifying visa procedures and offering incentives for event organisers. Visa-free or visa-on-arrival policies, along with reduced fees, make it easier for international attendees to participate. In a previous session Minister Patricia de Lille, “Travelling on the African continent can be quite challenging, we need to make it more accessible. We must also deal with the visa system as to market the African continent as a brand. Yes, competition is among us, but we sincerely need to market Brand Africa.”
In conclusion, Africa's concerted efforts to collaborate and invest in its event infrastructure are positioning the continent as an enticing destination for business events. CEO of Fairground Holdings, Botswana, Gorata Gabaraane states “It really is a collaborative exercise, you cannot do it alone and therefore you need to consider your destination management companies, stakeholders such as your venue and accommodation providers and transportation providers.” With its unique blend of culture, innovation, and natural beauty, Africa is poised to become a top choice for global gatherings in the near future.

Panelists are enthusiastic about bringing film business and film tourism to the continent. This helps creative industrie...
04/10/2023

Panelists are enthusiastic about bringing film business and film tourism to the continent. This helps creative industries promote the destination and attract more tourists. Minister of Tourism Botswana, Hon. Philda Nani Kereng, believes film tourism can boost African tourism. DTI South Africa's Ms. Katlego Mphahlele shares how film investment has expanded marketing reach and made the destination more appealing to tourists.

Vice President Mr. Slumber Tsogwane calls on media, airlines, venues, and DMOs to join the cause in attracting more MICE...
04/10/2023

Vice President Mr. Slumber Tsogwane calls on media, airlines, venues, and DMOs to join the cause in attracting more MICE business to Africa. He also reminded delegates to indulge in some Botswana Beef, which he believes is the best in the world.

Ridhwaan Suliman and Amanda Kotze Nhlapo dive into competitive bidding opportunities and digitalisation in African touri...
04/10/2023

Ridhwaan Suliman and Amanda Kotze Nhlapo dive into competitive bidding opportunities and digitalisation in African tourism, at the ATLF hosted by Botswana Tourism.

The beginning of vital conversations for African Tourism Leadership. Here in Botswana, where meaningful outcomes will as...
04/10/2023

The beginning of vital conversations for African Tourism Leadership. Here in Botswana, where meaningful outcomes will assist in growth of tourism on the continent. A great line up of speakers and panel discussions. Exciting times for Africa Tourism.

15/09/2023

Answer the Call: Support Lviv, Ukraine

In Lviv's heart, a sanctuary of hope emerges. Mayor Andriy Sadovyi's plea resonates through the city's streets. 5 million displaced souls, 150,000 IDPs, and countless brave Ukrainian soldiers need us.
The UNBROKEN Rehabilitation Centre in Lviv, a symbol of resilience, seeks our help. Together, we can extend its legacy to heal Kyiv, Luhansk, Kharkiv, Odessa, and more.
Join The UNBROKEN Charity Foundation in our mission to Lviv. Let's unite for an UNBROKEN Emergency Summit from October 29-31. Every contribution matters – expertise, equipment, funds. This is our moment to shine a beacon of hope on Ukraine's path to recovery.

⭐️ Together, we change lives. ⭐️

*Please share this video everywhere, it is so apt* 🙏🏼👏🏼
04/06/2023

*Please share this video everywhere, it is so apt* 🙏🏼👏🏼

It's time for the South African government to realise that they actually work for US!

The   welcomed 12 Polish delegates to our beautiful City for  . With so many spectacular sights to see, every moment was...
20/05/2023

The welcomed 12 Polish delegates to our beautiful City for . With so many spectacular sights to see, every moment was truly unique.

24/10/2022

JOB OPPORTUNITY ALERT ‼😁

Are you a restaurant industry professional with excellent people skills and great leadership? Do you want to join a vibrant team in the fast-paced restaurant industry?

Then this job is for you!

Blowfish Restaurant in Bloubergstrand has an immediate vacancy for a permanent Front Of House Manager.

Minimum requirements include:
- Three years experience working in a restaurant
- High level of professionalism and reliability
- Warm, welcoming and unreserved personality
- Multitasking and the ability to work under pressure
- Three contactable references

For more information on how to apply, visit: https://edc.singergroup.co.za/careers/blowfish-restaurant/front-of-house-manager

There are only 4 days left to catch 15 award-winning films at the European Film Festival. The festival has screenings at...
20/10/2022

There are only 4 days left to catch 15 award-winning films at the European Film Festival. The festival has screenings at The L***a and The Zone in Rosebank, Johannesburg, as well as some online screenings until 23 October.

Each film has one screening in cinemas, with online screenings available across South Africa, but with a cap on the number of views per film. Some films will soon have reached this cap, so film-lovers are encouraged to go online and watch soon!

The festival offers 16 films including Oscar-nominated The Worst Person in the World, having sold out in its 3-day limited period of screening, and some pending sell-outs in the next day or two.

There are insightful online Q&As conducted by local creatives available on the fest website.

Q&As are located on the website here: https://www.eurofilmfest.co.za/2022-home/q-a-sessions/

Visit www.eurofilmfest.co.za for more information or to book online for the European Film Festival.

07/10/2022
07/10/2022

The CEO - Bomas of Kenya, Mr. Peter Gitaa, the outgoing CS - Tourism and Wildlife and the CEO - KTB welcome you to the last day of the 12th Edition of the Magical Kenya Travel Expo 2022.

Travel advisors received certificates at   for The Magical Kenya Specialist Programme! The programme is designed with ad...
07/10/2022

Travel advisors received certificates at for The Magical Kenya Specialist Programme!

The programme is designed with advisors in mind to help fast-track your learning experience so that you can begin selling the destination with confidence in no time. It is available 24/7 to enable you to learn on the go, at your own pace.

Kenya making a strong come back…
02/10/2022

Kenya making a strong come back…

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