Macula

02/03/2020

02/03/2020

30/06/2014

Don’t make empty promises, but deliver every time. Some of the 7 habits of highly respected people.

Steve Jobs, Richard Branson, Oprah Winfrey, Tony Robbins…What sets them apart? After all, they’re just human like everyone else right?

18/06/2014

Evolution of the adidas FIFA World Cup balls. adidas Football amazing...

09/06/2014

First Name Basis (the talk show). When people c***ect, the world changes.

29/05/2014

28/05/2014

is a pretty good example of how to run a digital campaign; relevance and inclusion are the main factors determining whether a social media campaign will become viral.

Shows That Misogyny Is Everyone’s Problem - http://bit.ly/1rcDgwH

If the actions of the U.C. Santa Barbara shooter last week turned the Internet into a crime scene, then the Web is also where we turn to grieve and try to..

27/05/2014

Interesting read on the future role of women in the tech industry: http://bit.ly/1raRiyQ

No, this is not another pessimistic rant about the lack of women in the tech industry, especially in leadership roles. I am an optimist, and, as a partner to several marketing technology and SaaS companies, I would like to draw attention to an observation staring us all in the face.

20/05/2014

An interesting read for all potential media investors.

Why investors need to practice lean startup principles too - http://bit.ly/1t8aMSt

Now that startups have embraced a smarter way to develop products and hone their business models, investors need to change their investing practices too.

19/05/2014

It seems Apple and Google will agree to play nice for a while so that they can push through some patent reform projects. But what does it mean for most developers?

Apple And Google Agree To Dismiss All Direct Legal Action Between Themselves - http://tcrn.ch/1qK1pdL

Late today, Apple and Google announced that they have agreed to dismiss direct lawsuits aimed at one another, and will work together to help push patent..

14/05/2014

Watch Richard Branson talk innovation with some of tech’s biggest names - http://bit.ly/1sIq2Fi

A bunch of prominent folks in the tech community gathered this past Friday in an edgy San Francisco studio space to talk about something pretty serious: Have entrepreneurs lost the will to innovate...

13/05/2014

Custom domain names are on the rise. Perhaps we should have a .awesome just for us: http://bit.ly/1sIpPBZ

The rush to claim choice domain names is beginning anew. Now, if the .com you wanted is not available, you have even more places to hang out a shingle in cyberspace: .###, .finance, .london, .foo, ...

13/05/2014

This handy read details some interesting ways to correct three major social media blunders: http://bit.ly/1sIpbEE

Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.

02/05/2014

THE NEED FOR MORE ONLINE ALTER EGOS: A poignant read about the use of alter egos online and how they benefit users.

http://www.wired.com/2014/04/why-we-need-online-alter-egos-now-more-than-ever/

Online, I use my real name for many things. But sometimes, I prefer to use a pseudonym. Not because I want to anonymously harass people or post incendiary comments unscathed; no, I simply want to manage the impression I make, while still participating in diverse conversations and communities.

29/04/2014

Definitely one of the best startup stories around on the net. A good read about entrepreneurship and the struggle to make it in the business world.

http://www.wired.com/2014/04/no-exit/

Richard Barnes It was an unseasonably warm December, and somewhere nearby a rising tide in the San Francisco Bay was lifting all kite-surfers, but Nick Edwards and Chris Monberg were crouched at opposite rented desks in a shared coworking space near the Caltrain station in SoMa wondering if, by the…

23/04/2014

Facebook still struggles to find the right way to use its apps. Could Zuckerberg's latest upgrade prove to be the game changer?

http://www.wired.com/2014/04/zuckerbergs-app-struggle/

Facebook is trying its darndest to split its everything-and-the-kitchen-sink site into a collection of narrowly focused apps. Co-founder and CEO Mark Zuckerberg recently referred to this “unbundling [of] the big blue app” as a top priority. But events of the past few days have highlighted how hard i…

23/04/2014

Meet your perfect match with JOHNNIE WALKER’s interactive flavour profiler.

22/04/2014

"Smart boardrooms spend a lot of energy grooming the next in line." ~ A good philosophy to have when looking for a new person to fill in the shoes of a legend. Although this is a soccer read, it has some good insights on succession in the business world, especially for personality-driven companies.

http://www.businessweek.com/articles/2014-04-21/following-a-legend-is-hard-sir-alex-ferguson-edition =rss

The fall of David Moyes as manager of Manchester United is a lesson in leadership succession

16/04/2014

Often, the perfect employee who will take your team to the next level is already happily employed elsewhere. But that does not put them out of reach. You just have to find innovative ways to lure them to your company: http://bit.ly/QdYf1a

Sometimes the best match for a new post is a talented worker happily working at another firm. Here's how to lure them away.

15/04/2014

Video-sharing platforms are not just for personal bloggers. They have become viable mediums for generating brand awareness and engaging with consumers. But which video platform is right for you? This handy infographic can help you to decide: http://bit.ly/1oUuvpS

Find out which video social platform is best for your business.

14/04/2014

Being an entrepreneur is not just a simple business decision. It is a lifestyle shift. That is why we rather liked this list of things that entrepreneurs need to balance work and life: http://bit.ly/1p12T2p

You're used to hiring out your business needs, but here are some professionals you should consider for your personal needs.

11/04/2014

Routine, according to this article, is just as important as creativity and innovation. Definitely some food for thought: The One Thing You Need to Keep Your Business Relevant - http://bit.ly/1oSWZAC

California's large highways represent the flexibility you'd want in your venture.

08/04/2014

Afrographique's latest infographic shows just how well mobile subscriptions are doing on the continent.

http://afrographique.tumblr.com/post/81568822690/african-mobile-subscription-user-numbers-data

African Mobile Subscription user numbers. Data from 2013.

03/04/2014

16 to make one idea using copywriters when you are scraping the bottom of the barrel: http://www.copyblogger.com/16-article-ideas/

Are you struggling to write articles for your blog? It's time to get creative. Stefanie Flaxman describes 16 different types of blog posts that you can apply to ANY niche.

03/04/2014

Branded viral videos are just the latest marketing trend amongst some of the world's biggest brands. Interesting read on how companies are using different video mediums to reach consumers: http://mashable.com/2014/04/02/viral-branded-videos/

It’s clear that viral videos aren’t just low-quality, fan-made shots or scenes from everyday life. Brands are now fully immersed in the viral video world.

02/04/2014

Who says that brands cannot have fun? Here are the best April Fools' Day hoaxes for 2014: http://bit.ly/1iYVzP9

02/04/2014

This interesting study reveals how sales and marketing need better collaboration in the digital age. Just goes to show that collaboration should be integrated into many business models: http://bit.ly/1ooYypw

A recent study by CRM specialist company Maximizer Software has revealed that the most effective way for companies to make the most out of their marketing efforts in today's digital age requires that the sales and marketing teams work more closely together to nurture leads through online activity, f...

28/03/2014

Unique and creative advertising campaigns are always guaranteed to catch the consumer's attention. How innovative is this campaign from Pepsi Max?

http://vimeo.com/89917528

the interactive installation fools commuters with streams of robot crashing through the stree augmented reality bus shelter to a passerby being abducted by flying…

28/03/2014

A simple infographic showing the percentage of mobile users who make or receive payments using their mobile devices.

http://afrographique.tumblr.com/post/80884919471/mobile-payments-in-africa-data-via-the-pew

Mobile Payments in Africa. Data via the Pew Research Centre, 2013.

26/03/2014

This creative little video, shot in Cape Town to Pharrell Williams' "Happy" tune, is a great way of showcasing the positive vibe of the city. Really well done.

http://www.youtube.com/watch?v=0PTodRYeU-Y

Directed by: Shamiel Soni & Tannan Woods Produced by: Nicki Priem D.O.P: Roscoe Vercueil Editor: Stephen du Plessis Colorists: Roscoe Vercueil & Stephen du P...

26/03/2014

THE FACEBOOK SQUEEZE: Facebook is set to severely reduce the organic reach of brand and business pages soon. putting the squeeze on brand and business pages. Soon, it will be possible that just 1 to 2 percent of people who like brand pages will see a page's content unless the brand itself pays Facebook for more exposure.

http://www.slate.com/blogs/future_tense/2014/03/24/facebook_brands_and_organic_reach_why_no_one_likes_your_self_promoting_posts.html

Facebook is ending the free ride, wrote Valleywag’s Sam Biddle in a post that has been greeted with widespread alarm. No, it’s not forcing ordinary users to pay for its service or to share pictures of their babies. Rather, the claim is that it’s deliberately bringing an end to the...

26/03/2014

It takes courage and singular, focused determination to pursue your dreams. Along the way there will be rejection. No one said it would be easy. Just read these rejection letters sent to the likes of Madonna, Sylvia Plath, U2, and Tim Burton. It just shows that no one has anything handed to them; talent is not enough. You also need some grit and determination to reach your goals.

http://distractify.com/people/famous-people-rejection-letters/

Even the best have been told that they aren't good enough.

25/03/2014

As a content marketing company, we were particularly interested in these insights provided by some of the top content marketers around: http://bit.ly/1nWTSXQ

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five...

25/03/2014

Google has an uncanny ability to find new ways to market itself: http://wrd.cm/1nWTcS6

Strictly speaking, the biggest attraction at this year's TED conference had to be the 750-foot jellyfish-like mass suspended just outside the Vancouver venue.

19/03/2014

There are some great minds at work on the African continent. As fellow commercial bootstrappers, we were rather impressed by these startups.

http://ventureburn.com/2014/03/20-kickass-african-tech-entrepreneurs-worth-your-time/

Entrepreneurship means setting sail on a whirlwind adventure without a boat and the hope that you'll be able to build a ship along the way. It is the