Feed That Bird Communication Consultants

04/09/2024

Thank you for the mention of new Cape Blend in an especially beautiful - October issue out now!

16/07/2024

Thank you for trusting us with your journey ❤️

09/03/2024

We had the amazing honour of hosting the inaugural held in on Thursday, in collaboration with
On offer were wines straight from KWVs wine vault with profits donated to NPO, Nationbuilder (prev called Valcare)

It was a MASSIVE success and we are so proud of our collaborative team! Shout-out to:
smith

26/09/2023

Have you heard? Our collaborative partner Samarie Smith from   was announced as a global runner-up for her visual contribution in the annual JancisRobinson.com Wine Writing Competition. In the world of wine communication, Samarie Smith-Meletiou is a trifecta force: a super-taster (with a WSET Diploma to back it) and journalist with razor-sharp observing talents, AND the ability to turn her observations into beautiful, evocative, and engaging copy and visuals. We are incredibly proud to work with this uber-creative as part of our commitment to support our clients with only the best in the business.
https://lnkd.in/ebgycsR9
         

10/05/2023

The absolute best feeling is when an event comes together and it just flows. We've been so privileged to work on and for many years, but I never, ever tire of the magic of an event in this impressive space. Mynhardt always brings something new, something impressive and always memorable (and may I add that the media gift packs are always next level, because you know, we value you!)

In fact, we are planning our next event in this beautiful space. Hands ✋️ if you would like an invite?

11/01/2023

A memorable garden party for their South African friends and partners in the winelands by Vollherbst Druck hosted by Matthias Vollherbst and his father Dr. Franz.

When the best is needed, the best delivers! Thank you Driven Events & AV for your professional service and communication (while on holiday!) As well as Janine Nanas Fourie for incredible vocals and sharing your talent.

08/10/2021

*Competition* you have to be in it to win it! In celebration of KWV_Cathedral Cellar giving away a case of Pinotage! Enter now!

| INTERNATIONAL PINOTAGE DAY: GIVEAWAY!

Pinotage is an internationally successful and uniquely South African grape varietal.

To celebrate World Pinotage Day on Saturday 9 October we 're giving away a case of 6 of our Cathedral Cellar Pinotage. This beautifully intense wine shows off an abundance of blackcurrant, black cherries, plums, and hints of fruit cake and marzipan on the nose.

To be entered into the draw, please leave us a comment about why you love pinotage using the hashtags & Pinotage Association

⚠️ Please note this giveaway is only open to persons 18 years & over.

09/09/2021

20/05/2021

20/05/2021

This looks delicious! The Little Hedonist

04/05/2021

JOHANNESBURG INTRODUCED TO THE NEW SLEEK LOOK AND FEEL OF BISQUIT&DUBOUCHÉ There is a rebelliousness in every amber drop of Bisquit&Dubouché cognac: While it carries over 200 years of heritage on its shoulders, the bold new look of this brand stands tall, proudly displaying the sleek lines that sp...

30/04/2021

21/04/2021

Cape Fine & Rare Wine Auction

26/10/2020

Joy to the world… De Villiers Chocolate launches NO ADDED SUGAR range!

Research indicates that indulgent purchases in comfort food, like chocolate, have increased during the lockdown, and now De Villiers Chocolate, one of Africa’s first bean-to-bar chocolate brands, is making it even easier to find comfort. At a time when we can all do with some guilt-free pleasure in our lives, this brand has made one of the world’s most craved foods more accessible – by not adding sugar, dairy or gluten.

Check out De Villiers Chocolate's social pages or visit their online store for more info.

23/10/2020

We recently had the pleasure of working with Amorim and the Classique team again at the 19th consecutive year of the Amorim Cap Classique Challenge. This year the competition received some 121 entries with Plettenberg Bay Newcomers taking the Best Producer Award. Newstead Wines has become the first producer outside of the traditional Western Cape winelands to be crowned overall winner of the Amorim Cap Classique Challenge.

22/10/2020

CONGRATULATIONS!

South African wine label Vinoneers’ Orpheus & The Raven has been announced as the runner-up in what organisers called “a close second” in the international Drinks Business Awards for Best Design & Packaging for Wine. For the owners of Orpheus & The Raven, winemaker Etienne Louw and graphic designer Brenden Schwartz, owner of BRAVO Design in Cape Town, this global recognition is invaluable.

30/09/2020

Celebrating South African Cap Classique today with Cap Classique Association.

11/09/2020

Feed That Bird Communication Consultants (Pty Ltd), a full-service public relations and brand-building PR firm, is seeking the services of a full-time content writer & manager to join its team. This is a 3-month contract position.

The position will require the candidate to assume ownership of all FTB’s copy requirements. He / she will be required to develop copy and see to our clients’ content requirements, which will include press releases, op-ed pieces, social media copy, case studies, etc. as well as manage the curation of rich content and visuals for social media with the relevant team members. This person will also brief freelancers, review and edit copy.

The ideal candidate:
- Is an exceptional writer, with the portfolio to prove it.
- Is creative
- Can work independently
- Respects deadlines
- Has more than a fair level of wine knowledge
- Has agency experience / journalism background

The candidate will be required to commence duties ASAP. Please email [email protected] for more details.

21/08/2020

Doris Fleischman was the wife of Edward Bernays, who is known as the father of modern-day public relations. Doris was an active suffrage leader, and sharp businesswomen, but her work was often overshadowed by her husband’s achievements.
Doris owned half of the business with her husband and was the brains behind several of the company’s campaigns. Bernays described his wife as his most valuable asset and their relationship as a “twenty-four-hour-a-day-partnership”.
Doris wanted to change women’s roles in society. As an active feminist, she was a member of the Lucy Stone League and she participated in the first Women’s Peace Parade in New York in 1917.

When she married Bernays, she signed the marriage license with her maiden name, Fleischman, which made newspaper headlines the very next day. She was also the very first married woman to be issued a United States passport in her maiden name. She was willing to take risks in order to make changes happen, and the effects are seen today.

19/08/2020

Denora “Denny” Griswold began her PR-focused trade newsletter, Public Relations News, in 1944, when PR agencies were just getting started. But before founding Public Relations News, Denny was a scriptwriter for NBC, on the editorial staff for Business Week and was managing editor of Forbes magazine.

Back then the public relations discipline was largely male-dominated. Pioneers like Joseph Varney Baker, Phineas T. Barnum, Edward Bernays and Harold Burson led the field. So, to have launched a PR-focused trade newsletter at the early start of what was to become a full-fledged profession was beyond visionary.

17/08/2020

Betsy Ann Plank is commonly known as the first lady of public relations because her public relations career, which lasted 63 years, was filled with many firsts. She served as executive vice president of Daniel J. Edelman, Inc. (now Edelman), before becoming director of public relations planning at AT&T and later director of external affairs at Illinois Bell
More than this, she played a central role in the establishment of Public Relations Student Society of America (PRSSA) in 1967. In 1987, Plank co-chaired a national commission to develop guidelines for an undergraduate public relations curriculum, serving on accrediting teams at several universities and speaking to numerous student groups and public relations classes to enhance education in the field.

Since then, the Betsy Plank Scholarship Endowment Fund has helped ensure the availability of public relations education funds for students at more than 40 colleges nationwide. Her focus on others led her to become the most individually recognized woman in the industry, a testament to the value of selflessness in professionalism.

14/08/2020

Muriel Fox, who grew up in the “Mad Men” era of the 1950s and ‘60s when many women were consigned to the secretarial pool.
She pushed back by joining famed feminist writer and activist Betty Friedan to create National Organization for Women (NOW) and bring women into the mainstream of American society.

But before becoming a famed feminist, she applied for a job at the world's largest PR agency, then - Carl Byoir & Associates. She was rejected by the Executive Vice President of the agency stating, "We don't hire women writers." However, later she was hired as a publicist in that same agency's Radio-TV Department.

A few years later she hit that familiar glass ceiling again when she was told she had "progressed as far as she could go because corporate CEOs can't relate to women." It wasn't until many years later, in the 1970s that she became Executive Vice President of that same agency.

12/08/2020

Inez Kaiser was a home economics teacher, turned fashion writer and then became a pioneer in public relations. In 1957, she made history when she founded Inez Kaiser & Associates, the first PR company run by an African-American woman in the United States.
Inez broke racial and gender barriers in her business and civic life, including being the first African-American woman to join the Greater Kansas City Chamber of Commerce and the Public Relations Society of America.

31/07/2020

INSPIRING LOCKDOWN CAMPAIGNS FROM ALL OVER THE WORLD (7/7)

GETTY MUSEUM – Recreations at home

We all need some entertainment and distraction while we stay home to flatten the curve. The Getty Museum gave us a great example of how a brand can provide this to art enthusiasts worldwide.

We believe that if you don’t enjoy working with someone it will show. Looking at the results of this campaign we can’t but help believe that the team working on this had a lot of fun.

The challenge: social media users were encouraged to recreate their favourite work of art with three things lying around your home.

The results: fabulous, ranging from classical and renaissance masterpieces to modern art. It was a campaign that engaged – whether you were an observer or a participant. The inspiration for this campaign was an Instagram account from Amsterdam, Tussen Kunst en Quarantaine (Between Art and Quarantine).

PICTURE: Bored Panda

24/07/2020

When great minds collide, great things are bound to happen. Like when Feed That Bird Communication Consultants, together with German label printing pioneers Vollherbst Labels, saw an opportunity to truly transform the traditional wine label. Quite simply and literally breathing new life into the label for Mosi Wines with a one-of-a-kind augmented reality experience.

Vollherbst_Etiketten_Labels' AR possibilities even made headlines on German TV earlier this month.

WATCH below.

Das Handy vor dem Etikett und schon bewegt sich was: Bilder und Informationen verbergen sich hinter dem Aufdruck, der wie ein normales Flaschenetikett aussieht.

22/07/2020

We stand with the industry we love, filled with people we respect and admire. An industry that contributed R6 billion monthly to GDP and employed more than 500,000 people. The industry that is now bleeding because of the COVID-19 pandemic and resulting lockdown regulations.

Today we’re joining Million Seats on the Streets, an initiative of the Restaurant Association of South Africa to bring awareness to this dire situation.

What can you do to help today?

1. Go have a beverage or something to eat at your local eatery
2. Wear a mask and practice social distancing
3. Take a pic and post to your social media channels using these hashtags:

22/07/2020

INSPIRING LOCKDOWN CAMPAIGNS FROM ALL OVER THE WORLD (5/7)

EMILY CRISPS – Ooops…

Creative problem solving is a must-have skill in this industry and Emily Chrisps’ Ooops campaign was one of the most creative ways to overcome a potentially disastrous situation.

Faced with the realisation that not many people would see its first outdoor ad campaign, Emily Crisps had to find ways to ensure it had an impact on other media. Although a number of brands that booked outdoor space during the lockdown, took a creative approach to misfortune, this campaign was the one that truly stood out. The campaign was fast out of the blocks: elegantly and economically written, a craft always to be applauded.

PICTURE: Marketingweek

22/07/2020

INSPIRING LOCKDOWN CAMPAIGNS FROM ALL OVER THE WORLD (4/7)

THAI AIRWAYS – Stay home mile exchange

With travel being on top of our to-do lists and something, we look forward to doing again soon. Working in the lifestyle industry and watching big brands close their doors because if this pandemic, it was inspiring to see how Thai Airways showed initiative by flipping their frequent flyer miles system on its head.

This campaign, created by Wunderman Thompson, actively encouraged the airline members to stay home during the Coronavirus pandemic and offered Thai Airlines three million free air miles to those who abide by this simple rule. The idea was that users would register their home and allow the airline’s app to track their location. They were then awarded one mile for every four hours they stayed put.