Sincerely Social

31/05/2024

What is a persona actually? 🤔

It's the "who"—like a young female into yoga. 🧘‍♀️

What are her needs? More free time, being outside. 🌿

What are her barriers? Lack of time, anxiety about product safety. ⏳😟

What motivates her? Value alignment, advice from peers. 💬❤️

How to create content with this in mind: ✅

Testimonial: advice from peers. 📢
Why you do what you do: value alignment. 🌟
Certifications: addressing safety concerns. 📜

Understand your persona, and create impactful content! 🚀

29/05/2024

When creating social media content, we often focus on our goals, like bookings or sales. 📈 We add calls to action like 'shop now' or 'book now.' 🛒

But we often forget the customer's mindset! 🧠

Their mindset is tied to their barriers—the reasons they might say no. 🚫

For example, selling baby products? Parents' barrier is fear of safety. 👶🛡️

Their mindset? They need reassurance. 💬

Address this in your content!

Message me to figure this out for your brand! ✉️✨

27/05/2024

How I use AI to brainstorm fresh content ideas, craft engaging captions, and fine-tune my overall strategy.

18/12/2023

I'm not a fan of resolutions and unattainable ideals, but I do believe we need to set business goals as a roadmap. 🗺️✨ Instead of rigid resolutions, I ask myself where I see my business at the end of each 1/4 and which paths I can take to get there.

As we step into the new year, let's not burden ourselves with unrealistic expectations but rather craft goals that inspire growth, foster resilience, and align with our unique vision.
Business goals, for me, are like compass points, directing my efforts towards success without the weight of perfection. It's not about a flawless journey, but a purposeful one, marked by continuous learning and strategic pivots.

So here's to a year of meaningful milestones, challenges turned triumphs, and a business journey that reflects not only where we want to go but the incredible lessons we'll gather along the way. Let's navigate 2024 with purpose and resilience. 💛 🌟 "

13/12/2023

🌟 In 2024, I'm shifting my focus to a powerful question: What is the best that can happen? ✨

11/12/2023

✨ December's Gentle Reminder: Embrace the Art of Rest 🌙💫
Amidst the festive hustle, let's pause and unwrap the gift of rest.

Wrap up the year with the grace of self-care. December is not just an end but a prelude to new beginnings. 🎁💖

08/12/2023

Your organisational superhero cape is ready – but what's missing? 🦸‍♂️✨ I'm on a mission to craft the perfect printables for your toolkit, and I need YOUR input!

🤔 What printables would make your life easier? 📊 Do you have go-to templates that you can't live without? 🎨 Are there specific trackers or planners that fuel your productivity?
Drop your insights below, and let's design printables that elevate your business game! 🚀💼 ✨

06/12/2023

🗺️ Navigating the Social Media Landscape: Finding Your Perfect Platform! 🚀

Remember, it's not about being everywhere; it's about being effective where it matters. Choose wisely, and watch your business thrive! 🚀🌟 "

04/12/2023

One thing that I no longer do is RESOLUTIONS! 👎

The pressure of reaching something in a set time is un-fun, un-creative, and un-me! 😝

I do however love a vision board. 🤩

My vision board isn't a checklist; it's a canvas of dreams, a reminder to savour the moments and let the journey unfold naturally. 🎨🌟
Each glance is a gentle nudge, steering me toward my goals without the weight of unrealistic expectations. 🚗💨
So, here's to a year of intentional strides, embracing detours, and celebrating every milestone, big or small. 🥂🎉 "

29/11/2023

If I created some in-person workshops or online courses that you can complete in your own time, What is the main thing you would want to learn about Marketing or Business?

27/11/2023

🌟 Content Pillars are like the backbone of your social media strategy – keeping things structured and diverse. But here's the secret sauce to take it to the next level! 🚀✨

It's not just about WHAT you post, it's about guiding your audience through a journey, a journey that leads them straight to your doorstep. 🗺️✨ This journey isn't solely on Social Media.

Imagine your ideal client taking the scenic route from discovering you on social media to that thrilling moment of hitting the 'Buy Now' button. 🌈💻

Why does this matter? Because being visible is one thing, but igniting that spark that turns a scroll into a sale requires a thoughtful roadmap. 🤔💡

Figure out your audience's experience – understand how they navigate, what resonates with them, and the moments that light up their decision-making process. 🕵️‍♀️💖

If you need help figuring out your ideal client's customer journey, DM me, lets do it together. 🚀🌟 "

11/10/2023

Some weeks imposter syndrome is stronger than others, and quitting feels like the easy thing to do, you might even convince yourself it’s the right thing to do.

But the magic doesn’t happen in the easy choices. But Babe! You can do hard things!!

This has been my most challenging 2 months work wise, and now that I’m starting to see the light at the end of the tunnel, I know that quitting was not the right thing to do.

When it feels difficult, push through. Wait till you’re on the other side to make big decisions.

09/10/2023

Monday mood tip!

Get outside, take a break.

I’m going to try make a point of it to feel the sun on my skin for 5mins before or after lunch. Even if this lunch is scoffed down in front of my computer.

I will give my happy chemicals a chance to feel the sunshine!

Who’s joining me?

13/09/2023

Here is a super simple content pillar hack for you! ✨💛🌼

Sometimes we are spending so much time trying to figure out our content pillars and getting it perfect, that we miss the simplicity and effectiveness of simple marketing phases.

So here are three pillars for you to get the ball rolling:
Grow > content that brings people to you, content that creates engagement, content that makes them say " I like these guys!"

Sell > content about your product or service, this can be educational or a blatant sell. Content that makes them say "Ooh, I need this."

Retain > content that shows how loved you are, testimonials, your brand values, your community outreach, content that makes them say "These guys have the same values I have"

Happy content creating everyone!! 🙌🤳

12/09/2023

5 Ways to create lead driven content ✨

Visual Content - Although a super curated feed is no longer what people are looking for, people are still attracted to visually appealing content. The key is to find the sweet spot between relatable and good-looking.

Interactive content - Are you posting content that leaves space for interaction, asking questions, creating polls, and telling stories? Basically, throwing the ball back at your audience to make them know you want them to be here.

A clear call to action - Make sure your audience knows exactly what you want them to do.

Paid ads - The benefit of paid ads is targeting exactly who you are looking for, and not waiting for them to find you.

Testimonials - Let people know how you have improved other's lives.

For more tips Follow us at Sincerely Social

11/09/2023

Sometimes we are in our industry for so long, that we forget the language we use, is actually not general, and that people that who aren't in our industry don't know the lingo.

Make sure the language you're using about your product and service is simple and easy to understand.

Rather than saying " I systematically create cohesion in your home."
Just say "I help you organise the mess."

Be clear and direct!

08/09/2023

Niche Shmiche!

I'm sure that's what some of you are thinking. But I just wanted to highlight the benefit of niching.

Imagine going to a Pizzaria that serves sushi, fish and chips as well as pizza, I'm not sure I would trust any of the meals.

But when you go to a Pizza place that makes only pizza, you're bound to get really good pizza, because they have taken the one thing they are good at, and they made it the best!

Is there one thing you are good at that you can turn into your main niche?

07/09/2023

A little intro for the newbies here!

I'm Schimmy, owner of Sincerely Social.

My goal with Sincerely Social is not only to celebrate your success alongside you, but also let you know that you’re not alone in your failures.

Business and life, is not always sunny and in those times, we can learn to enjoy the beauty in the storm, because the sun will come out again.

I'm excited to share the seasons with you 🌼💛

06/09/2023

People are going to put their expectations and judgements on you, simply give them back and say, "No thanks, I've got my own!"

05/09/2023

Sometimes I forget about how far I've come because where I "think" I need to be, seems far away.

Here are some comparisons to remind myself that I am growing and moving forward.

In 2020 I was too depressed to get out of bed, this year I have the will and energy to go to the gym and actually enjoy it.

In 2020 my business crumbled (like many of you experienced as well) and I had no idea where I was going, today I am secure in my Digital marketing business.

In the past I really struggled with criticism, today I can take it for what it is and use advice when I see it will improve what I currently have.

In the past I let people walk over me, because I wanted to please everyone. Today I am able to set boundaries and still be my kind and giving self, without letting people use me.

Can you look back and reflect on where you were and where you see yourself today? I'd love to hear one of your comparisons, we are so amazingly resilient! I'm rooting for you!

04/09/2023

Real support plays a pivotal role in fostering growth, resilience, and overall well-being.

Is there someone in your life that you think of when reading those words?

In business, it can look like:
- Mentorship
- Collaboration
- Feedback and constructive criticism
- Resource sharing

At home, it can look like:
- Work-life balance
- Shared responsibilities
- Conflict resolution

How would you like support to show up for you?

01/09/2023

Here's a quick reminder!

Difficult clients don't reflect your worth!

Louder for those in the back! DIFFICULT CLIENTS DO NOT REFLECT YOUR WORTH!

30/08/2023

What matters more than money?

When chatting with a new client about their goals, money is often one of the main things that come up, now, don't get me wrong, there is nothing wrong with wanting to make money, in fact, it is a necessity, but do you know what your deeper reason is?

When we are looking at the money only, we struggle to find our brand values and personality, that's why I love this question, "What matters more than money?"
Because this is where your ideal client will connect, your ideal client doesn't care about your profit, they care about why you started, why this matters, why this product or service is changing lives.

So... what matters more than money?

14/07/2023

First blog up on my new site - link in bio 👩🏻‍💻

05/07/2023

My mom never works on the couch anymore, but when she does, you better know I’m going to be the best assistant. Just look at me assisting hard! 👩🏻‍💻🐶

20/06/2023

Are you tired of copywriting that sounds like a dictionary entry?

Words like 'stupendous,' 'integral,' and 'transformative' may seem impressive, but do they truly connect with your audience? Here's the ultimate copywriting tip: "If they can't see it, they can't understand it."

Imagine this: "Transform your warm prospect relationships." It sounds intriguing, doesn't it? But what does it really mean? Now, consider this: "Collect data from people most likely to buy." Ah, now it clicks!

Sometimes, we get caught up in trying to sound smart and professional, thinking it's the key to successful marketing. But here's the truth: Complexity can be a barrier. Simplify things! Clarity beats density EVERY TIME!

Follow for more tips

14/06/2023

10/05/2023

Create consistency with your brand using colours 🙌

Do you know what the message is behind your brand's colours, in the images I have put down a couple examples, but a simple google search can give you more info on colour psychology.

My colours, for example, say 'Reliable, warm & creative'

But using them in the right way is also important.

Choose the following:
A dark neutral > This will be used mostly for text, it will be your most readable colour, and it can also be the main colour in your logo.
A light neutral > This will be a colour that compliments your dark neutral and will be used as a base colour.
Main accent > This one is to grab attention, you can use it for buttons and icons, anything you need to accent.
Secondary accent > This one is optional, it can be a little out there, for when you want to bring serious attention to something.

In my example, I've used a screenshot of my new website (under construction).
I've used the dark neutral for text as well as in my logo, light neutral is visible in my logo as it compliments my dark neutral, I will also use it as a base colour in some sections. I've used my accent colour to emphasise my brand message. I won't be using my secondary accent much, but I have used it as a hover colour to indicate which page you're on, I will also use it on final call-to-action buttons, this way these buttons will stand out.

Do you have any questions about brand colours and how to use them?

26/04/2023

My colleagues are ready for the long weekend. Who’s taken Friday off for an extra long weekend? 🙋🏻‍♀️