Bubblegum Club

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South Africa
Braamfontein
Bubblegum Club

Bubblegum Club is a cultural intelligence agency.

Our magazine is a compendium of images, news and opinion which presents our perspective on the people and production defining South African youth culture. Its vision is to present an alternative narrative on South African art and society, by showcasing cutting edge creators and their work. The magazine is not based solely on popularity or visibility, but aims to give exposure to individuals and gr

oups who embody passion and innovation. As well as being a showcase, the magazine is a platform for ideas and commentary which frame and advance cultural trends.

Address

87 De KoRoute Street
Braamfontein
2017

Website

http://www.bubblegumclub.co.za/

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Our Story

Our Vision

Based in South Africa, but with a growing international reach, we are inspired by work that is experimental without being restricted to exclusive spaces. And which is populist without pandering to the overhyped vacuity of the dominant celebrity culture.

Our name itself is a homage to the rich legacy of 80s’s Bubblegum Music, which combined cutting edge technology with local and international influences to make electronic music that was both wildly successful and playfully avant garde. Our aim is to update this legacy of popular modernism for a new reality of network culture and hyperstimulation, exposing and championing the treasures that may be lost in the pursuit of the next social media fix.

The post-colonial contradiction of South Africa is that despite deep wells of talent, creators feel a lack of self-confidence about their place in the world. A legacy of isolation has encouraged the distorted sense that culture is something taking place ‘overseas’, in the imagined metropole. Despite the global influence of South African music, dance, art and fashion a self-limiting mentality is still evident. Our goal is to help build the self-belief of the talented minds out there in music, art and fashion, and to consolidate South Africa as a voice in global conversations.