23/05/2024
Why can’t you just post when you feel like it as a ?
A clear will help you focus your content to your specific audience and in turn, create an increase in , and 💵
👉 Get in touch with us today: https://www.jiiraffe.com
Jiiraffe Agency
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Innovators of modern marketing✨ We offer digital marketing, social media marketing, influencer marketing, and data marketing services.
We help brands grow their business by attracting new customers and upsell existing customers. Jiiraffe is your trusted partner to drive viral growth for your business using modern marketing strategies and tools. We guarantee results for your brand before we even begin by using data and analytics of thousands of previous successful marketing campaigns, consumer-driven creatives, and innovative medi
a campaign management. Founded in 2014 by South African influencers, we're Jiiraffe, originators of social and influencer marketing in Africa. A Cape Town and Los Angeles based digital media and technology company helping local and international brands grow across the Sub-Saharan African market. Businesses partner with Jiiraffe when they are looking to reach their target customers and drive viral growth through modern technology. For existing businesses, we use data and insights gathered from your digital marketing campaigns including social media platforms, website, emails, and more to help you visualize data to help you achieve your business objectives. For small, medium, and emerging brands, our in-house marketing team provides a one-stop-shop to help you attract new customers and upsell existing customers. We offer modern marketing services including social media marketing, influencer marketing, digital marketing, and traditional marketing services. We are a proudly B-BBEE Level 1 company with a base in Cape Town, South Africa and Los Angeles, USA. For assistance in South Africa, contact [email protected]
For assistance in United States of America and Canada, contact [email protected]
08/04/2024
Daily checklist 👀 check ☑️
➡️ Follow for tips to building your accounts
How to make money on Instagram | social media strategy for new brands | what is digital marketing | how to monetize social media
30/01/2024
Steal the exact ad strategy that helped our client go viral!
Key Metrics:
📈 37x ROI
🎯 415,269 Total Reach
💰 £20K GBP / $24K USD / €23K Euro / ZAR469,321.35 Revenue
Here’s the 8 step strategy:
1. Create Content that is Compelling and Concise
We created content that our target audience understood, was likely to engage, and was most likely to share. Took us around 4 days to research and plan our content.
2. Utilize Trending Topics:
We spent time researching trending hashtags, challenges, and topics to increase visibility and relevance. Tooks us around 3 days.
3. Leverage Visuals:
We used eye-catching pictures, reels, and educational content to hook our audience and communicate our value proposition. Took us around 1 day to gather visuals.
4. Engage with Your Audience:
We spent about 2hours a day interacting with prospective clients by encouraging them to comment on our clients posts, ask questions, and encourage user-generated content.
5. Collaborate with Influencers:
We researched and selected the correct influencers to partner with based on data-metrics. We knew influencers were key to expand our reach and amplify our message to their followers. Our client was an emerging venue hire destination and their budget was small, so we negotiated with influencers. Basically, we offered influencers a free venue to host a party/celebration on a date of their choice in exchange for 2 posts a week. We spent 3 days finding and negotiating with influencers.
6. Timing is Key:
We had to look at datapoints to understand when venues are most booked and least booked. We ramped up paid campaigns in the quieter months and focused on organic reach in the busier months. Took us 3 days to research datapoints.
7. Harness the Power of Sharing:
We encouraged sharing by creating content that evoked emotions, provided value, and sparked curiosity. We did this throughout the campaign.
8. Monitor and Adapt:
We analyzed key metrics, tracked trends, and adjusted our strategy accordingly to stay relevant and capitalize on emerging opportunities. Took us 2 days to report.
Save this for later to use in your next campaign!
29/01/2024
What does your business actually sell…
If you want to get paid for your solution, you need to understand the psychology behind what and why people buy products and services.
This is first step towards value based pricing which helps customers compare you to competitors according to value you provide rather than the price.
For example, if a client has a $560/R10K/€490 per month budget, we would provide a 3x greater return for our customers then our competitors could with that same budget.
To create value for clients, you need to dig deep to uncover deep rooted problems. For example when you are selling an insurance, ask why they want to purchase insurance. Is it to have peace of mind, protect loved ones? You need to probe and ask questions to your customers.
Try this on your own offer, and dig deeper to help your clients understand the real problem you are solving for them.
Own a pharmacy? You are selling healing not medicine. Own a salon? You are selling attractiveness not hair treatments. Own a restaurant? You are selling an experience not food. Own a brokerage? You are selling peace of mind not insurance.
Remember ciients don’t buy a product or a service, they buy a solution to a problem that you have helped them uncover.
This is how big brands win markets all the time. Think about where you purchase your groceries? Most likely a large grocer, because they are selling you convenience. Convenience of choice and time. Would you drive 1hour away to buy your weekly groceries or 6 different shops to get your groceries every week?
Make sure to share and save for later! ✨
25/01/2024
In 2024, brands that are prioritizing sales, growth, and community building are building 5-Figure a week businesses.
We’ve taken the best results from campaigns that we have run for our clients and compiled them into a Complete 45-Part Checklist to help you get to a 5-Figure a week business.
Save for later! 💪✨
👉 Send us a DM to get your FREE copy of our Complete 45-Part Checklist!
25/01/2024
Here are eight effective ways to get influencers to collaborate with your brand without breaking the bank:
1. Identify Micro-Influencers:
Instead of targeting high-profile influencers with large followings think about micro-influencers whom often charge less for collaborations and can provide better engagement.
2. Offer Product Exchanges:
Ask influencers about a collaboration through product exchanges. Influencers may be willing to create content in exchange for your offerings.
3. Create Affiliate Programs:
Set up an affiliate marketing program where influencers earn a commission for sales generated through their unique affiliate link. You only pay for actual conversions.
4. Host Contests/Giveaways:
Collaborate with influencers to host contests or giveaways which can increase brand awareness for your business and the influencer.
5. Use User-Generated Content (UGC):
Encourage influencers to create content using your product or service and share it with their followers.
6. Engage in Co-Creation:
Involve influencers in the creation process of your products or campaigns.
7. Leverage Influencer Barter System:
Offer your skills or services in exchange for influencer collaboration. Influencers may be interested in your offerings/services instead of monetary compensation.
8. Build Long-Term Relationships:
Instead of one-off collaborations, focus on building long-term relationships with influencers as they may be more open to flexible arrangements or even reduced fees.
Remember to approach influencers professionally, respecting their time and efforts, and clearly communicate the mutual benefits of the collaboration. Building authentic relationships is key to successful and cost-effective influencer partnerships.
Follow Us for More Useful Tips and Guides that Help Our Clients Reach Their Business Goals 💯
25/01/2024
In 2023, we witnessed the rise of South African culture on the global market with Amapiano and Tyla taking the main stage…
But that isn’t the only proudly South African thing taking the world by storm…
Let’s talk about it! 2023 was an electric year for South African fashion brands.
We can hardly believe its now 2024 and we are witnessing the rise of South African fashion designers on the global stage.
Here are our top picks of South African fashion brands to watch that are utilizing their social media channels and influencers to build incredible businesses that are taking on the likes of ZARA, H&M, G-Star RAW, and Under Armour:
1. - known for collaborations with Cottonfest and Real Balcony Mix Africa
2. - gaining attention for quality and co-signs from artists like
3. - a South African premium archive fashion label blending workwear and utility;
4. Wanda Lephoto - dominating with a Milan Fashion Week showcase and a notable collaboration with Dakota
5. - a Cape Town streetwear export featured in GQ South Africa and making waves at Sole DXB;
6. Long Season, bridging high fashion and culture with collaborations and co-signs with Rocking the Daisies, Uncle Partytime, and African Ginger
These businesses have blended modern marketing tactics into their brand strategy to absolutely win over the market in 2024.
25/01/2024
Want to know the secret of social media for brands? 👀
Likes don’t matter 🙅♀️
While these metrics are valuable for assessing campaign performance and audience engagement, they might not be the ultimate indicators of a marketing strategy’s impact on revenue or long-term brand growth.
What do you think is the most important metric for measuring success...
➡️Follow Jiiraffe Agency for more insider tips into big brands
➡️DM Jiiraffe Agency to find the answer for your social media growth
25/01/2024
How does BMW marketing strategies influence you to buy their cars? We have the answer 🔽
1. Luxury meets Innovation:
BMW seamlessly combines luxury and innovation, offering a premium driving experience with cutting-edge technology.
2. Lifestyle Branding:
Beyond cars, BMW positions itself as a lifestyle choice, connecting emotionally with consumers and symbolizing success and sophistication.
3. Digital Engagement:
BMW excels in the digital realm, creating an immersive online experience that keeps the brand contemporary and resonates with a diverse audience.
➡️Follow Jiiraffe Agency for more insider tips into big brands
➡️DM Jiiraffe Agency to find the answer for your brand growth
25/01/2024
Growth can be viral when you follow 3 simple steps ⬇️
✨Authentic Storytelling: Don’t be afraid to share your small brands story and what makes you unique
✨Digital Strategy: Simple yet effective digital marketing strategies can help the right audience find you online
✨Agile Adaptation: As the world moves and grows - you need to as well. Growth waits for no one.
➡️Follow Jiiraffe Agency for more brand strategy wins
➡️DM us for a personalized brand strategy
How to grow a small brand | Brand strategy for small brands | Marketing strategy for brands | Digital media
25/01/2024
We know how Nando's got their viral popularity 🔽
🌍Brand Authenticity: Nando’s marketing strategy emphasizes authenticity, reflecting the brand’s roots and commitment to genuine, flavorful experiences.
🌍Cultural Connection: The marketing approach involves connecting with diverse cultures, celebrating the spirit of communal dining, and integrating local influences into the brand’s messaging.
🌍Innovation: Nando’s focuses on showcasing the versatility and uniqueness of its peri-peri flavor, often incorporating product innovation and creative culinary experiences into its marketing campaigns.
🌍Engagement through Humor: The brand employs humor as a key element in its marketing strategy, using witty and playful content to engage with its audience and create a memorable brand image.
🌍Customer Experience: Nando’s marketing efforts often highlight the brand’s commitment to social responsibility and social gatherings. Ensuring each customer feels like a part of the Nando’s family.
➡️Follow Jiiraffe Agency for more insider tips into big brands
➡️DM Jiiraffe Agency for a personalized consultation for your brand
How to grow like big brands | brand growth | brand strategy | marketing strategy | social media growth
25/01/2024
We’re OUT with the old and overdone and IN with the new and innovative ✌🏼
✅ Purpose driven marketing
✅ Digital community engagement
✅ Taking new risks
❌ Traditional marketing only
❌ Static brand identity
❌ Spending large sums of money on marketing
Want to learn more about how to effectively create the right for you?
➡️ DM us
25/01/2024
Here’s an insider look into digital marketing strategy to grow followers & brand awareness:
Compelling Storytelling
➡️ Craft a compelling and consistent brand narrative.
➡️ Share stories that resonate with a broad audience, creating an emotional connection.
Strategic Partnerships
➡️ Forge partnerships with influencers, celebrities, and other brands to expand reach.
➡️ Leverage the influence and reach of partners to organically grow your follower base.
Consistent & Quality Content
➡️ Regularly post high-quality, visually appealing content that reflects your brand’s values and engages your audience.
➡️ Utilize a mix of posts, stories, and formats to keep your content diverse and maintain audience interest.
Anyone can do it 💪🏼
25/01/2024
What is the Best Social Media Platform to Use to Grow Your Business in 2024👇🧡
1. Instagram
- No. of monthly active users: 2.4 billion
- Largest age group: 18-34
- Gender: 49.3% females, 50.7% males
- Average time spent per day: 24 minutes
2. Facebook
- No. of monthly active users: 3.05 billion
- Largest age group: 25-34
- Gender: 43.4% female, 56.6% male
- Time spent per day: 33 minutes
3. TikTok
- No. of monthly active users: 1.1 billion
- Largest age group: 18-34
- Gender: 49.2% female, 50.8% male
- Time spent per day: 1.5 hours
4. X (previously Twitter)
- No. of monthly active users: 528 million
- Largest age group: 25-34
- Gender: 43.6% female, 56.4% male
- Average time spent per day: 30.9 minutes
5. LinkedIn
- No. of monthly active users: 1 billion
- Largest age group: 25-34
- Gender: 42.8% female, 57.2% male
- Average time spent per day: 8 minutes
6. Pinterest
- No. of monthly active users: 482 million
- Largest age group: 18-24
- Gender: 60% female, 40% male
- Time spent per day: 14.2 minutes
7. YouTube
- No. of monthly active users: 2.7 billion
- Largest age group: 25-34
- Gender: 46.1% female, 53.9% male
- Average time spent per day: 20 minutes
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Some of our favourite #marketing campaigns ⬇️ At golden hour this unique @corona ad springs to life as sunlight bathes the plant adorned billboard - casting shadows to unveil a surprise message ☀️ What do you think of untraditional billboards? 💭 #marketing #billboards #corona #campaigns #digital #digitalmarketing #socialmediamarketing #trends #ads ➡️ Follow @jiiraffe_ for marketing insights
You need to learn #digital marketing but don’t want to purchase a course? 💸 We’re giving away tips and tricks from #global brands 🌎 for FREE 🤩 ➡️ Follow @jiiraffe_ for #free insider information #digital #digitalmarketing #marketing #marketingtips #marketingstrategy #socialmedia #socialmediamarketing #instagram #instagramreels #trending #contentmarketing How to make money on Instagram | social media strategy for new brands | what is digital marketing | how to monetize social media
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