WICH Digital Marketing Solutions

WICH Digital Marketing Solutions Creativity, Strategy and Affordability. Catchy, Confident and Targeted Business Development, Digita
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The time is now to get a Digital Strategy in place for your company, whether it is a storefront or service enterprise you need to Digitalise!

You need to think about your personal brand before you start building out the details of your LinkedIn profile. Who are ...
24/10/2021

You need to think about your personal brand before you start building out the details of your LinkedIn profile.

Who are you and what do want people know? What sets can distinguish yourself from other professionals in this industry who share similar responsibilities or titles with yours at workplace

Once they know their own unique traits, it will show through on every inch when posting updates online which helps affirm one’s identity as well promote themselves professionally!
www.wichdigital.com

LinkedIn is a powerful platform for building your personal brand. As you're developing an online presence, it's importan...
23/10/2021

LinkedIn is a powerful platform for building your personal brand. As you're developing an online presence, it's important to think about what makes YOU special and how can other people find out more information on the subject matter in order to reach their own conclusions through social media channels like this one!

Don't forget that when it comes time to create or update content across all digital spaces (pages/groups; Twitter feed) where we promote ourselves both personally AND professionally--our LinkedIn profile should be just ONE part of our story!!!
www.wichdigital.com

Keeping your LinkedIn profile up-to date could help you get a new job opportunity or find people who are looking for som...
22/10/2021

Keeping your LinkedIn profile up-to date could help you get a new job opportunity or find people who are looking for someone exactly like yourself. Plus, an updated social media account is crucial when it comes to marketing oneself in today's digital world!
www.wichdigital.com

Keeping your LinkedIn profile current is a great way to make sure that any potential new job opportunities come straight...
21/10/2021

Keeping your LinkedIn profile current is a great way to make sure that any potential new job opportunities come straight at you. Plus, an up-to-date social media site can help people find what they're looking for whether it be through connections or business transactions!
www.wichdigital.com

So, you have sent a connection message and they accepted.  What now?Make sure you plan and build your own sales funnel. ...
21/10/2021

So, you have sent a connection message and they accepted. What now?

Make sure you plan and build your own sales funnel. The pipeline I suggest is to work as follows:

1. Connection message
2. Welcome them within 24 hours of them accepting
3. Send your pitch a week later
4. Follow up 1 a week later
5. Follow up 2 a week later

Then let them be. We don’t want to spam people, and this is a key irritation for most users on LinkedIn. I believe when you follow this flow, you are being business minded, get to the point and not spamming your connections. Once you have gone through this funnel, you have stated your case and you did it politely.

It is important in the Welcome and Pitching stages to be transparent about what you do and what you expect from them. Do this subtly, and not in a demanding way.

The way you follow up can directly influence your acceptance rates. If you send a “Hey – I like your profile” then you may come off as creepy. So, it is best to work out a strategy of how you will follow up and engage with your new connections.
Here’s some tips on follow up messages. If you use Sales Navigator, it is easy to keep track of whom you sent what “stage” of messaging to by creating a lead list for each of these actions. I would wait a couple of days between funnelling your new connections (now 1st connections) through the funnels.

1. Keep the subject line short and impactful with 3 – 5 words like a pain-point for instance that you address in your message to create curiosity
2. Always read their profile and pick some lines, items, or interesting points in their profile that you can use in your message to them
3. Don’t write an essay, keep it to around 200 words maximum as people are busy and don’t have a lot of time. They may just close the message if it’s too long.
4. Do not include a link in your first response to the connection, rather keep it open and friendly. So that they don’t label you as a spammer or being salesy. People don’t trust links, so you must win their trust first.
5. Always focus on them, not you! Use words like YOU, not I. Its easy, put yourself in their shoes, you want a sales pitch to be all about you, not the person selling to you. In the same way the approach is always about them, and not you. What can you do for them… not what can they do for you?
6. There should be no more than 5 follow ups, otherwise you will lose them and be seen as spamming them.

Choose a style that is authentically you. My advice is not to sell them anything in the 1st or 2nd message. Rather build a bit of rapport and credibility first and win their trust.

It is all about trust you see.

www.wichmarketing.com

20/10/2021

I attended a funeral yesterday of a real fighting spirit. Someone that I admired for his bravery, and his ability to love his family unconditionally. Someone that has truly lived his life to the fullest and that was suddenly plucked away.

His death made me realise that we inhibit ourselves uneccesarily. Live is to be lived... not contemplated.

To get a new job opportunity, you need an up-to-date LinkedIn. It's important for potential clients or other professiona...
20/10/2021

To get a new job opportunity, you need an up-to-date LinkedIn. It's important for potential clients or other professionals who may be looking at hiring someone with your skillset and experience check out where they can find you before it is too late because there might not always have been anything posted about that position yet on LinkedIn!
www.wichdigital.com

The best resume is not enough to secure a job interview. LinkedIn, on the other hand, offers an unlimited space for your...
19/10/2021

The best resume is not enough to secure a job interview. LinkedIn, on the other hand, offers an unlimited space for your work history and skills which can make all of the difference when it comes time hire you or someone else!

LinkedIn is often used as an effective tool in finding suitable candidates with specific expertise needed by companies - saving both employer's time AND money (because they won't need any cold-calls).

www.wichdigital.com

I send LinkedIn messages daily to connect with my target market.  This prompted me to expand a bit on the importance of ...
19/10/2021

I send LinkedIn messages daily to connect with my target market. This prompted me to expand a bit on the importance of having the right messaging strategy.

Why is a personal message important?

LinkedIn is a tool to network, not connect. Networking involves having conversations and the best way of doing that is engaging in an authentic way with those you're talking too!

It's important to add a personal message when connecting with others on LinkedIn. The networking site isn't just about making connections; it encourages you talking and engaging in meaningful conversations which help build trust between members of the network!

Why would you message someone?
- For Career advice
- You attended a talk where they featured
- You met at a networking conference event
- Advice on a project
- They work at a company or an industry that you want to know more about
- They took a class you were part of, or want to know more about
- They posted content you have a question about
- They are new co-workers in a job you just accepted
- They are old classmates, old friends or attended the same university

How do you approach them?

I always start by establishing rapport before making any sales pitches--you never know who might be persuadable based simply upon having enjoyed hearing about our company from others.
Offering something, even if it's not what you were originally selling is a common practice in sales. This way the customer will be more inclined to continue talking with you and listening for any feedback on their needs/wants which can lead into some formative discussions about how best solve these problems together!
1. Find common ground
2. See if a mutual connection can introduce you
3. Give them a reason to reply – include a question

You can ask whether they need anything or want to get started. What's the next step? This way, you're extending an olive branch instead of just trying to sell your product right off the bat! If there are no immediate needs for them in this instance- don't worry; it won’t always work out like that so be prepared with follow up questions later down the line if necessary.

18/10/2021

"Talent is God given. Be humble. Fame is man-given. Be grateful. Conceit is self-given. Be careful." ~ John Wooden

www.wichmarketing.com

As a resume is limited to the information you can fit on it, your LinkedIn profile has much more space and opportunity f...
18/10/2021

As a resume is limited to the information you can fit on it, your LinkedIn profile has much more space and opportunity for creativity. In fact, recruiters use this as their primary sourcing tool when trying find candidates with specific skills or experience that they need in order fill open positions - so don't be afraid of going after those jobs!
www.wichdigital.com

The importance behind having an optimized profile cannot be understated; today’s hiring managers tends to tart their sea...
17/10/2021

The importance behind having an optimized profile cannot be understated; today’s hiring managers tends to tart their search process by checking out potential candidates' online resumes before ever contacting them directly via phone interviews (or worse yet - additional rounds).

www.wichdigital.com

LinkedIn is a powerful platform for professionals to share their experience, skills and qualifications with future emplo...
17/10/2021

LinkedIn is a powerful platform for professionals to share their experience, skills and qualifications with future employers.

It can be just as crucial to a job seeker's career aspirations than having an excellent resume or being connected in the right circles - so make sure you take advantage of all LinkedIn has offer!

www.wichdigital.com

A job seeker's most important tools are likely their resume and network, but it turns out there is one more critical pie...
15/10/2021

A job seeker's most important tools are likely their resume and network, but it turns out there is one more critical piece to the puzzle.

LinkedIn allows you not only share your experience with potential employers through a variety of different channels like resumes or cover letters (or both), but also interact in ways that allow for growth across all areas: professional branding; connecting people who might know each other well based on industry sector/relationships they've already built within these groups -- even if those connections don't seem relevant right now! The platform can make sure every encounter counts when trying desperately Landing That Job.

www.wichdigital.com

14/10/2021

"Every truth has two sides; it is as well to look at both, before we commit ourselves to either." ~ Aesop
www.wichmarketing.com

One of the best ways to utilise LinkedIn is by making lead generation more successful. It's an essential tool in getting...
14/10/2021

One of the best ways to utilise LinkedIn is by making lead generation more successful.

It's an essential tool in getting sales, bringing in business and increasing revenue for your company as a whole! By using experts who know what they're doing when it comes down to this area, you'll be able not only reach new heights on the platform but ensure that all investments put into marketing will pay off with ease.

You know what’s worse than wasting time on social media? Wasting your staff's.

Social Media should be a part of the marketing strategy for any company, but not all are created equal- some can make it difficult to manage due their complexity or lack in features which could hamper productivity when posting updates/content across different platforms like Facebook & LinkedIn. With an expert team guiding you through this on LinkedIn, there'll never again need worry about who is doing what because they're experts!

So, get a LinkedIn expert to work your LinkedIn account, instead of the social media staff at your company. Outsource this service, and integrate branding and some content in your organisation, with instruction or suggestion to your LinkedIn Specialist.
Finding a good agency is like finding the right tool for your marketing needs. They will help you create and stick with an effective strategy on LinkedIn, knowing when to post on social media platforms so that people see what they want them too! That means less work in return; simple as pie (or maybe even easier).

www.wichmarketing.com

Wich Digital Marketing Solutions is about creating Thought Leadership, Brand Awareness and Lead Generation through holistic Digital Marketing

Your personal profile on LinkedIn should have a conversational tone of voice. The goal is to present yourself as if you ...
14/10/2021

Your personal profile on LinkedIn should have a conversational tone of voice.

The goal is to present yourself as if you are talking directly with the reader, and let your capabilities shine through! Your professional personality can also come out in this section - it's not just about being authentic but making sure that whoever reads your resume understands who would be best suited for such work (hint: It might not always involve salary!).
A sterling LinkedIn profile is the go-to for most recruiters, so make sure yours is sharp and an ALL STAR profile! Get the recruiters interested in you!

www.wichdigital.com

You might think that hiring an outsourced agency to manage your LinkedIn is expensive….But it can save you money. Not on...
14/10/2021

You might think that hiring an outsourced agency to manage your LinkedIn is expensive….

But it can save you money. Not only will they handle the day-to-day operations for this social media platform and other related tasks like blog writing or launch marketing campaigns - which could cost hundreds of dollars per month on top of their salary if done internally within a company-, but also specialised attention from these professionals who know how best promote businesses through different channels such as Facebook ads versus Google AdWords campaign design because each network has its own unique target audience.

www.wichmarketing.com

Wich Digital Marketing Solutions is about creating Thought Leadership, Brand Awareness and Lead Generation through holistic Digital Marketing

Your LinkedIn profile is the passport to your next job…If you are an aspiring professional, then your resume is the firs...
13/10/2021

Your LinkedIn profile is the passport to your next job…

If you are an aspiring professional, then your resume is the first impression that will make or break it. Make sure to stand out from other candidates with a well-written and interesting personal profile!
One key thing to remember when writing this part of the application process: always keep in mind who YOU want TO BE ASKING FOR A JOB INTERVIEW... NOT WHAT THEY WANT FROM US - so don't be afraid if there are some things on here which may seem sorta wacky ;)
A sterling LinkedIn profile is the go-to for most recruiters, so make sure yours is sharp and an ALL-STAR profile! Get the recruiters interested in you!

LinkedIn is a powerful tool for every business.LinkedIn is a powerful tool for business because it allows companies to t...
13/10/2021

LinkedIn is a powerful tool for every business.

LinkedIn is a powerful tool for business because it allows companies to tell their story, engage with followers and share career opportunities.

LinkedIn gives you the opportunity to create your very own company page that affiliates will be able to use as an advertising platform, or just learn more about who runs things at whatever organization they follow!

www.wichmarketing.com

Wich Digital Marketing Solutions is about creating Thought Leadership, Brand Awareness and Lead Generation through holistic Digital Marketing

Six reasons to have a company page on LinkedIn• It showcases your company, not just a single employee. • Your employees ...
12/10/2021

Six reasons to have a company page on LinkedIn

• It showcases your company, not just a single employee.
• Your employees act as indirect company ambassadors
• You can measure the effectiveness of your updates
• Be alerted when some mentions your company
• Promote your most important news
• Showcase your specialist services

www.wichmarketing.com

Wich Digital Marketing Solutions is about creating Thought Leadership, Brand Awareness and Lead Generation through holistic Digital Marketing

Why should you outsource LinkedIn Marketing?Here's 5 reasons why you should use an expert in LinkedIn, as opposed to a g...
12/10/2021

Why should you outsource LinkedIn Marketing?

Here's 5 reasons why you should use an expert in LinkedIn, as opposed to a general Social Media employee in your company.

1. They know what they are doing
Finding a good agency means they’ve already done the groundwork for you! They know when to post, what posts are best on social media and how to frame them. Having an external force helping with these things can save time in not having research or knowledge of your product/service. Remember, you also have days when you get busy doing other tasks like Marketing & Sales Planning.
Finding high quality digital marketing agencies is hard enough but finding one who has experience working closely with clients such as yourself, will make it much easier. This is because their work reflects love rather than just being another task added onto your plate, without consideration given towards its importance.

2. Save time
It’s easy to spend too much time on your social media presence and neglect the things that really matter. When you have a dedicated team, they can offer their expertise in areas where you might not know what's best for your company or brand.
Time is money – don't let yourself lose precious hours of productivity by letting others manage these channels instead!

3. Capitalise on lead generation effectively
LinkedIn is a powerful platform that allows you to generate leads, grow your business and increase revenue. The key to doing well on LinkedIn is using experts who know how best to use the site for lead generation in order gain more clients or even just make sure potential customers are aware of what they offer by word-of mouth marketing methods like shares from other users recommending it as an awesome product!

4. They are consistently working your account, and this is key
Having a professional agency that can make your LinkedIn presence their focus will help you maintain an active posting schedule. When trying to elevate from being just another Joe on the platform, maintaining regular posts is what separates thought leaders and successful professionals alike--it's not something we should take lightly!
A missed post because of attention shortage or oversight isn't uncommon at all; in fact, it happens more often than most people realize (or admit).

5. Save money in the long run
You might think the opposite but utilising an outsourced agency to manage your LinkedIn can save you money in the long run. Hiring a person within your organization who handles social media marketing such as Facebook and Twitter may seem like an economical option; however, it is often much more costly than hiring outside professionals for this task because they will be able work with all major networks at once - something that not even employees could accomplish without extensive training on every single one of their channels (and time!).
www.wichmarketing.com

Wich Digital Marketing Solutions is about creating Thought Leadership, Brand Awareness and Lead Generation through holistic Digital Marketing

Have you thought about setting up your company page on LinkedIn…? …but not sure if you can benefit from this?  Perhaps y...
11/10/2021

Have you thought about setting up your company page on LinkedIn…?

…but not sure if you can benefit from this? Perhaps you think your company is too small?
Here’s some reasons why you should not hesitate to put your business on a professional footing by having a professional company page. No matter how small your business may be.

LinkedIn is the perfect way to network and prospect for quality sales leads. But it also helps you establish your public image on a global scale as an organization that's reputable, trustworthy, and most importantly effective at doing what they say!

LinkedIn is a powerful tool for generating new business leads and nurturing referral relationships. According to Jill Konrath, author of "Real Business Results," 84% of users are able generate several opportunities on the site!

LinkedIn is a powerful tool for business because it allows companies to tell their story, engage with followers and share career opportunities.

LinkedIn gives you the opportunity to create your very own company page that affiliates will be able use as an advertising platform or just learn more about who runs things at whatever organization they follow!

• Improving your ranking in search engines.
• Establishes credibility, by creating shareable content that benefits your audience.
• Introducing new products or services you’ve developed.
• Differentiating yourself from your competitors.
• Creates networking opportunities
• Keeps your industry knowledge and involvement current
• Shows you are part of the community
• Finding job candidates who can make a significant contribution to your business success.
• Checking on what your competition is doing
• Makes you easier to find
• Paints a positive picture of your company

www.wichmarketing.com

Wich Digital Marketing Solutions is about creating Thought Leadership, Brand Awareness and Lead Generation through holistic Digital Marketing

Happy Friday!What did you have for lunch today?
08/10/2021

Happy Friday!

What did you have for lunch today?

I have loved words, art, and creativity since... well, since as far back as I can remember.I grew up with mentors, and p...
07/10/2021

I have loved words, art, and creativity since... well, since as far back as I can remember.

I grew up with mentors, and people that inspired. although, it is only now clear in hindsight. I had a grandfather who had formal education up to the age of 12, but the library of an educated contrarian. The other grandfather was a writer. wrote the most beautiful poetry on the back of used cigarette boxes, envelopes, and other paper supplements. Oh, and he had a genuine love for stationary... yes, pens, papers and books. In fact, I recall him buying a new book form the CNA, and sticking his nose right into the random page, where he happened to open it... then taking in a deep breath. Although he did not say a word, I could in my 6-year-old mind only but tell myself, that one has to sniff up words and pages... before you read them. Today, I find myself doing the exact same thing when I acquire a new book. Take a good whiff of the pages, before settling down on the couch to submerge myself in that read.

Yes, I am a traditionalist... no electronic books for me thanks, I want it tangible, flexible object, and the best part... I want to smell the set ink on new print, perfectly preserved by a new book on a shelf.

I lost track now... Oh, yes, in addition, my father was artistic, precise, hardworking and downright a "doer" and a "thinker". He worked on various mediums. He was a humble Sign Writer by trade, spray painter for extra income, and then painting South African landscapes and wildlife for relaxation. He smelled of paint, and his hands were always soiled with evidence of creativity. Paint, thinners, or some sort of creative aftermath.

From the first time I held a Crayola Wax Crayon in my hands, I wanted to make creative stuff. Pretty pictures, that looks nice. Later, as I grew older, I did experimental art, that made me think and explore from Degas to Bridget Riley. In addition to this, I have always played with some form of drawing or photography.

The nature of my career in my 20's and 30's allowed me to travel through Africa, Europe and I even went to Russia. So, a new love emerged. The love of travel. This gave me the chance to mingle with locals, wanna be locals, visiting tourists, and people from all walks of life. From the humble housekeeping staff at lodges, to passionate rangers who love Africa, and then the intellectual travellers or fun-loving honeymooners that could afford a superbly overpriced safari to Africa. So many people, so many faces, and so many conversations. So many memories.

I was in no space for remembrance the other day. When filling my dishwasher with plates from the dinner we just enjoyed an hour ago, something sparked a memory. I was placing an amber coloured glass in the rack, when a blade of an African sunset, dashed over the glass and then haloed a glow for a Nano-second. It triggered a memory from more than 15+ years ago, A tender memory, that imprinted somewhere in the misfiled section of my left side brain.

It took me back to the plains of the Serengeti, in Tanzania. I smelled in my, "mind of memory", the unique faint but scent of the African Potato Bush as the sun sets, and the Fiery Necked Nightjars melodizing, as they do at sunset. Followed by a memory of a grand old man, from the UK, a barrister. I remember his eyes, but not his face. They were staring into the setting African sun. He was nursing his G&T and looked forlorn for a moment. We had a spectacular view over the Western Serengeti, at a camp called Klein's Kamp (where Hemingway used to hunt, I believe). We were overlooking the Serengeti plains, dotted with Wildebeest trekking along the migration route. It was a mid-stop on our afternoon-into-evening game drive. Customary on safari, is drinks stop to enjoy the panoramic views and the majesty of Africa. I struck up a conversation with this elderly man. I don't recall the detail. I do remember his last few words before we got back on the Land Rover. It was something along the lines of how life takes you where it takes you, and if you want, you can choose happiness, fulfilment, or contentment. He asked me how old I was, and back then I was about 24. At that time already, I have had the pleasure of experiencing some of the best Luxury Lodges in Africa. This was such an educational experience to the AndBeyond camps. He said something like. " I would give anything to have had the opportunities you have. Here I am aged 70. I had to work my whole life to afford this experience, and you, at age... what, about 24, have had so many of these experiences".

So, I had to write this whole long prelude to make my point. Which is this. Do what you do and do it well. Do what you love if you can. I have wanted a career that combine my love of words, writing, strategy, art, and creativity all my life. When COVID hit, I was a manager at a specialist agency that booked luxury 4,5- and 6-star cruises abroad. 22 years of a career built on hard work, no study leave, and sacrifices. I loved my job, loved my life, and loved my existence. Initially, we thought we'll be heading for rough waters (pardon the expression) when Covid hit. We had no idea, did we now. It turned into months, and months turned into retrenchments. I was devastated.

But the universe had a plan and I had ambition to survive and surmount the obstacles. I have never been lazy. Oh, I can feel terribly sorry for myself at times, but I always get back up, and dust myself off. In lockdown, I started upskilling myself to Digital Marketing, Web Design, and such. To kill time mostly and to scratch an itch of curiosity about these fields. And I realised that the lovely 22 year chapter was about to close. I fell in love with Digital Marketing instantaneously. I could mix and match my natural and learned skill sets and apply my academic learning and undergraduate learning to a discipline that requires multifaceted skills. It was like someone scratched a 44-year-old itch! I found hope, out of ashes. I found passion, perseverance, and productivity.

I am fortunate indeed, to have "arrived" at my happy place, miserable as it may be outside in the cold world, right here in my home office I am fulfilled and hopeful. And I want to pay it forward.

My wish is that you all find this.

What’s the  #1 tool that will increase your chances to turn Leads into Sales?Is it writing the right message?Is it stalk...
06/10/2021

What’s the #1 tool that will increase your chances to turn Leads into Sales?

Is it writing the right message?
Is it stalking their profile before connecting?
Is it a nice profile picture?

Nope...

The REAL answer is SALES NAVIGATOR

So, how can you ensure MARKETING QUALIFIED LEADS. Luckily, my LinkedIn advice and consultations are to the point, and they work! I don’t beat around the bush here… what may work for one company does not work for others, but Sales Navigator does!

✅ ONE LINKEDIN TRICK WON’T TURN THE TABLES

Just having a great profile written won’t bring in the deals, there is a plethora of other tweaks needed to make you discoverable, credible, and contactable for your prospects, whether you are doing inbound or outbound marketing on LinkedIn

✅ SENDING OUT MESSAGES WILLY-NILLY

Not clever! Did you know you can only send 100 connection invites a week, so you better make them count!


✅ AVERAGE IS AVERAGE

With an average conversion rate of 6.1%, LinkedIn offers your business multiple benefits that you'll want to use to generate leads. But this needs work, dedication, and commitment to daily actions on LinkedIn.

And there it is. A simple 5-step formula that will guarantee better quality leads

1. GET SALES NAVIGATOR
2. LEARN TO DO THE SETTINGS CORRECTLY
3. LEARN HOW TO SET UP ACCOUNT LISTS AND LEAD SEARCHES
4. CREATE LEAD LISTS THAT ARE MARKETING QUALIFIED
5. USE THE RIGHT MESSAGE AND MESSAGE FUNNEL

To find out more let’s have a chat! Drop me a comment below if you want to learn more

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Derwent Avenue
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+27725736277

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