Amara Digital

Amara Digital I'm not new to the Industry, I've done Social Media Marketing forever and enjoy helping clients see their return on investment in real time.
(5)

My knowledge is based on first hand experience in the online marketing world.

📖 One of my absolute favorite spots in Warner Beach is the charming  This little bookstore is a treasure trove of intere...
17/06/2024

📖 One of my absolute favorite spots in Warner Beach is the charming This little bookstore is a treasure trove of interesting reads and a haven for book lovers like me. ✨📚

I recently visited and came away armed with five new books (one of which I had already devoured over the weekend!). The joy of finding something unique and engaging among the shelves is unmatched.👌

❤ What makes Readers Rest even more special is their brilliant concept of store credit. When you bring in your old books, they give you credit to use in the store. This means my ever-evolving reading list is not just satisfying my literary cravings but is also paying off in the most wonderful way.

I have a deep love for second-hand treasures, and this place ticks all the boxes. If you're ever in Warner Beach, do yourself a favor and pop into Readers Rest. You never know what literary gems you'll uncover!

I've got a shiny new email address: hello@amaradigital.co.zaLet's be real—we (marketing agencies) say "us" to sound prof...
05/06/2024

I've got a shiny new email address: [email protected]

Let's be real—we (marketing agencies) say "us" to sound professional, but it's just me here, delivering a personalized service! 😄

I sit down with business owners to craft unique content strategies that fit their vision perfectly. If you’re struggling to keep your business’s social media afloat, not sure what to post, or how to run ads, I’m the girl for you. Let's make your social media shine! 💫

Come say Hello, at [email protected] and let's chat! 💌

❤ Exciting News! My New Website is Coming Soon! 🥂If you happen to click through to the old site, don’t be alarmed—it loo...
29/05/2024

❤ Exciting News! My New Website is Coming Soon! 🥂

If you happen to click through to the old site, don’t be alarmed—it looks old because it is old. I built that site 3 years ago, and it was time for a change.

As marketers, we pour our hearts into making sure everyone else’s stuff looks amazing, but finding the time to polish our own websites and social profiles is a real challenge. We’re always striving for perfection, which makes it even harder to focus on our own branding. 💻✨

That’s why I’ve teamed up with my talented friend, a master at website development, to create a brand-new online home for my business. I can't wait to share the finished product with you all!

Happy Mother's Day ♡ ❤️ ♡
12/05/2024

Happy Mother's Day ♡ ❤️ ♡

It's said that greatness isn't achieved overnight, but through years of dedication and learning. 🌵Whether in our persona...
08/05/2024

It's said that greatness isn't achieved overnight, but through years of dedication and learning. 🌵Whether in our personal journeys or professional endeavors, experience molds us into the best versions of ourselves.

🌱 For business owners navigating the realms of social media, fear of making mistakes can be daunting. But here's the truth: there are no mistakes, only lessons waiting to be learned. Trial and error is the path to discovery, where what works for one may not for another.

That's where experience shines. With seasoned expertise, crafting the perfect ad takes minutes. The difference? It's time saved, quality-assured, and results guaranteed.

Don't have the time to learn the ropes? Here are some easy tips for first-time social media learners:

🌱 Start small: Focus on mastering one platform at a time rather than trying to juggle multiple.
🌳 Learn from others: Follow industry experts, watch tutorials, and seek advice from experienced professionals.
🍃 Experiment and adapt: Don't be afraid to try new strategies and techniques. Be open to feedback and adjust your approach based on what works best for your business.
🌵 Stay consistent: Regular posting and engagement are key to building a strong online presence. Schedule your content ahead of time to stay on track.

If you don't have time to learn, send me an email, and let's chat about how experience can elevate your business. 👌

Let's talk about CONNECTION. ✨Behind every successful post lies a genuine connection with your audience. That's where th...
29/04/2024

Let's talk about CONNECTION. ✨Behind every successful post lies a genuine connection with your audience. That's where the magic happens! ✨

PS: I do these kinds of posts to help those who can't afford a social media manager. I'm here to guide you through social media land, offering tips and suggestions to enhance your online presence. 🥂

Here are some post ideas to connect with your followers:

👉 Behind-the-Scenes Workspace: Showcasing your workspace isn't just about flaunting your setup. It's about inviting your audience into your world, sharing your creative process, and letting them see the person behind the brand. It's vulnerability in action.

👉 Industry Insights and Reflections: Sharing industry insights isn't just about proving your expertise. It's about sparking conversations, offering valuable advice, and showing that you're in tune with what's happening in your field. It's about being real. 💡

👉 Unexpected Inspiration: Finding unexpected inspiration isn't just about showcasing your creativity. It's about revealing the quirky, human side of your brand. It's about sharing moments of joy, discovery, and authenticity. It's about connecting on a deeper level. 🌈

So, what's missing from your feed? It's that personal touch, that genuine connection that turns followers into friends and customers into loyal advocates. 🥳

💪 Ever Started a biz from scratch? Tough, yeah, but nothing beats the thrill of snagging that first client or making you...
24/04/2024

💪 Ever Started a biz from scratch? Tough, yeah, but nothing beats the thrill of snagging that first client or making your debut sale! 😁 Seeing your hard work pay off is the ultimate high!

Just kicked off work on my new website today, and I'm pumped to show you the final result soon! Stay tuned for the big reveal! 👌


📸 My Camera's Putting in Overtime This Week, and I'm Loving Every Minute of It! 📸This week, my camera has been my consta...
18/04/2024

📸 My Camera's Putting in Overtime This Week, and I'm Loving Every Minute of It! 📸

This week, my camera has been my constant companion, and honestly, I wouldn't have it any other way. 🥂

Photography has always been one of my passions, and today, I'm feeling especially grateful to be working in an industry where I get paid to do what I love. 🙌 Specializing in real estate and hotel/guesthouse photography, I thrive on creating stunning still images that showcase the beauty of properties.

Let's be real, though - dealing with property photos is a breeze compared to photographing people. 🏡 When it's just me and my camera, I'm in my element. No awkward poses, no "fix my nose" requests, no "why do I have a double chin?" moments.

👉 Susan, it's because you have a big nose and a double chin! 🤷‍♂️

We've noticed an uptick in fraudulent activity targeting small businesses like yours, and we want to ensure you stay inf...
11/04/2024

We've noticed an uptick in fraudulent activity targeting small businesses like yours, and we want to ensure you stay informed and protected.

⚠️ Beware of Scammers! ⚠️

These scammers often pose as representatives from the Meta Support Team, claiming copyright violations or other legal issues. They'll try to intimidate you into clicking on links or providing sensitive information.

🚫 Don't Fall for It! 🚫

If you receive a message that seems suspicious or threatening, do NOT click on any links or disclose personal information.

✅ Here's what you can do to protect yourself:

👉 Think Before You Click: Always be wary of unexpected messages or requests.
👉 Verify the Source: Reach out to trusted contacts or directly contact Meta's official support channels to verify the legitimacy of any communication.
👉 Trust Your Gut: If something feels off or too good to be true, it probably is. Trust your instincts and err on the side of caution.

Your hard work and dedication deserve to be safeguarded. If you have any doubts or concerns, don't hesitate to reach out to us or seek assistance from trusted sources. .

Let them. I was reminded yet again today that the 'opinions' of others don't matter one bit. When a person with experien...
01/01/2023

Let them.

I was reminded yet again today that the 'opinions' of others don't matter one bit. When a person with experience speaks, I listen with intent.

Please don't let people with zero knowledge or experience get you down this year. Step out and take those chances. Be bold, be you, be free. Learn along the way and most importantly - ask for advice if you need help getting your business off the ground.

Go ahead and create that page, design that logo (with a free tool if you need to) but just go for it. Start small, but start.

People will talk - let them - word of mouth remains number one always 👌
.rza

I am not the resolutions type. I live one day at a time and usually spend the last day of the year reflecting on lessons...
31/12/2022

I am not the resolutions type. I live one day at a time and usually spend the last day of the year reflecting on lessons learned. Making a good old gratitude list before bed, not just this day, but every day, helps me see things from a different perspective.

Bring on 2023. May your new year be filled with boundaries, love, light and blessings galore ♡

📸 I wish I knew... if you do, please Tag the creator and I will edit my post.

As we say in South Africa: Merry Krismis 🌲 and happy holidays to all ♡
24/12/2022

As we say in South Africa: Merry Krismis 🌲 and happy holidays to all ♡

How much spells would a spellcheck spell if a spellcheck could check spells? Many of them, in fact, all of them. It's ve...
01/12/2022

How much spells would a spellcheck spell if a spellcheck could check spells?

Many of them, in fact, all of them. It's very important to spellcheck and check your sentence structure before posting to the world wide web.
You might end up with a beautiful design and realize you've misspelled a word. I mean seriously, who does that? 😅

I use Grammarly. They have a free option available too. Google it.

In this post, Grammarly flagged the "much" in the first sentence and suggested the correct term usage which is many. My writing skills are by no means a reflection of how well this program works. English is my second language OK.

03/09/2022

Knowledge is power in the information age. What better tool to use than those designed by the King of all information giving? I've seen so many businesses increase revenue by implementing Google Ads.
Let me help you get discovered by potential clients through setting up your add professionally.
If you need some advice, my DM's are always open for information sharing and collaboration.

Good vibes Only - Happy first day of Spring lovelies 🌼🌸🌾We don't talk about winter here - Winter is boring and cold, alb...
01/09/2022

Good vibes Only - Happy first day of Spring lovelies 🌼🌸🌾

We don't talk about winter here - Winter is boring and cold, albeit a necessary foundation that paves the way for growth and change.

Here we talk about Spring and all the magnificence there is to be experienced in the hope of new beginnings. Have a beautiful day folks 💛

Ps. I'm excited. It's my birthday month.

Can you keep up? “The first rule of social media is that everything changes all the time. What won’t change is the commu...
29/08/2022

Can you keep up?

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse

Digital marketing is where it's at... when are you joining? Let's get creative...

With light of beautiful diyas and the holy chants, may happiness and prosperity fill your life forever! Wishing you and ...
04/11/2021

With light of beautiful diyas and the holy chants, may happiness and prosperity fill your life forever! Wishing you and your Family very happy and prosperous Diwali!

Have no idea what a CTA is? A CTA is a “Call to action” button or text that people can click to get your offer or Find o...
15/09/2021

Have no idea what a CTA is? A CTA is a “Call to action” button or text that people can click to get your offer or Find out more!

The second slide in the post refers to visual hierarchy and it is something that permeates through all types of communication.

It is used in advertising, design, art, journalism etc. Designers use it intentionally to guide people to the areas they want the most attention on. It is a clue as to how our brains work and analyse data.
Our brains automatically scan for solutions. If you put some effort into how the brain works, your marketing will improve.

Our brains are largely overwhelmed by the amount of sensory input its subjected to in everyday life. Make sure you insert proper CTA’s (Call to actions) into your posts on social media to take people where you want them to go.

The structure can be as follows:
1. Present your reader with a problem or question (Identify the problem)
2. Identify/Relate to the problem
3. Supply the solution and make it clear that you have the solution
4. Why this solution has been rewarding to you
If someone is drawn in enough to actually read your written content, make it easy for them to read more and click those CTA’s.

Example:
1. Tired of coming up with new ideas on what to cook for yourself every night? There’s a simpler way (Insert CTA)
2. Been there, done that, got the “I’m frustrated can you tell?” T-shirt… Until now…
3. The new Dinner-for-one App has been life changing
4. For the first time ever, I feel like I’m being rewarded for not buying in bulk.
Go on - Try it out for yourself (Insert link/CTA)
Gone are the days of buying in bulk to leave food spoiling in the fridge and washing the dishes every night.
How does Netflix and chill with a delicious meal sound to you? It sounds like heaven to me.
Restaurants all over have come together to cater for the singles and for the first time in a long time I feel seen.
Download the app here: (Insert CTA) and if it’s not for you simply delete it again.
End example.

You see, you need to take the brain on a problem and solution journey with the end result being: You have the solution! And the solution is available right now!

💮 I never thought that I would say these words but I absolutely do love Canva.♥️As a proper designer I was intimidated a...
10/09/2021

💮 I never thought that I would say these words but I absolutely do love Canva.♥️

As a proper designer I was intimidated at first, mainly by the ease of design and user-friendly platform.

I thought: “Well now everyone can be their own social media manager with epic designs and I will become disposable. Another digital platform has replaced my skills. (I can be over sensitive at times, as you can tell) Although this thought holds some truth, it is really not the case.

👉 A platform cannot replace my knowledge of design and colour, content creation and post structure; but it can push you in the right direction to get your designs looking A-class.

💯If you are a business owner, big or small while overseeing your social media too; I highly suggest just heading on over to their website and start creating. www.canva.com Go check it out.
Some perks:

👉 Upload brand kit and start designing with uniformity across all posts (Logo and fonts)
👉Easy access to beautiful stock photos – free to use (Upgrade to a paid account to unlock all features and fonts)
👉This platform saves you time and money
👉Customisable templates for Facebook, Instagram, YouTube, LinkedIn and Twitter (and beyond, think flyers, presentations, documents, business cards)

😁 I hope this helped at least one business owner. Let me know in the comment section if you found this post useful.

Sending love and light.

This is one of my favourite parts of being a social media manager - the part where I get to have fun and show you art th...
09/09/2021

This is one of my favourite parts of being a social media manager - the part where I get to have fun and show you art that really inspires me.

I've had to relook the many Flamingos in my feed as I can get a bit distracted by their excellence and focus more in design than information.

I hope you enjoy this one from

It is incredible that the social media giant holds so much power – Your social media can make or break your business bel...
05/09/2021

It is incredible that the social media giant holds so much power – Your social media can make or break your business believe it or not – if you let it.
Social media has to be used in conjunction with other marketing techniques to ensure interest and engagement should you lose access to your accounts.
This happened to me. It cannot be avoided and it cannot be prevented. I have seen so many people post recently about how they suddenly lost access to their social media accounts. It reminded me of a few things that I think are important.
My loss took place on Facebook to be completely honest. I had a group with over 100k members and one day my group was just gone. Erased as if it never existed. Off course I contacted the “Facebook Team” and have not heard back from anyone since. I have checked from other profiles and nada, nothing zilch has popped up. All my hard work was wasted. I’ve built a network with no backup.
This led to me starting from scratch again and I am a better marketer for it. I gave up on Marketplace income for other businesses and I started a website of my own, set up my pages on Social Media and slowly started building a community again focusing on one thing at a time.
Here are my suggestions to build a sustaining marketing strategy:

- Build a website, or start a blog as your main channel of marketing (the rest can flow from there)

- Build your e-mail list (E-mail marketing is the surest way to reach your audience, even without social media pages)

- Google Ads will get you clients and increase your income – This is a fact. (You have to spend money to make money)

In this way, you won’t put all your eggs in one basket. Work smarter not harder. Distribute the eggs evenly. You’ll thank yourself in the end.

Happy Spring Day everyone 🌺🌺🌺 The excitement is real on my side. Getting back into nature is my favourite thing to do. N...
01/09/2021

Happy Spring Day everyone 🌺🌺🌺 The excitement is real on my side. Getting back into nature is my favourite thing to do. No amount of digital can ever replace the feeling of content I get from taking a walk surrounded by greenery 💚

Just don't my friends. I have helped a few people set up new accounts recently and I get how tempting it can be to have ...
10/08/2021

Just don't my friends. I have helped a few people set up new accounts recently and I get how tempting it can be to have it 'look like you are winning at the Insta Game'.

In the end it will hurt your business. People see fake from a mile away. Just keep it real mmmmkay 💚

So, this is basically my Hashtag strategy (In a nutshell)  # 💮I’ve used the most common hashtags as examples but I’ve fo...
05/07/2021

So, this is basically my Hashtag strategy (In a nutshell) # 💮

I’ve used the most common hashtags as examples but I’ve found that I get more reach with hashtags that have not been used as frequently (Under 100K).

Call it Niche hashtags if you will, market specific tags will get you seen. These require some time and effort but well worth it when you see your reach go up.

So ask yourself 3 questions:

1. What do I do? Do I sell a service or a product?

💮 I help businesses run epic social media pages, either DIY training or by doing it for them. I point them in the direction of great tools that I’ve been using for myself and other clients and leave the decision up to them whether to hire me or spend hours figuring out the tools for themselves.

2. Who is my target market?

💮Business Owners, Entrepreneurs, freelancers

3. What is my target market interested in? What can I offer them?

💮Marketing Strategy, Online management tools, content ideas, Social Media Tips and Info, Lead generation, re-marketing

Furthermore, industry SMM professionals have recently announced that it is best to use 8 – 15 Hashtags per post. I will be trying this out in my next few posts on my personal and client brands and let you know how it goes. 😁

🌵Yes, content makes the world go round. User generated content  means: anything your clients put on an online platform a...
28/06/2021

🌵Yes, content makes the world go round. User generated content means: anything your clients put on an online platform about your business.

OPTION 1: I often use emails (the reviews we receive from happy clients in email form) and paste the wording onto a template to share to various social profiles. I also use the Google Reviews. I know alot of people stick to screenshots to show the validity of what they are posting, but even those can be faked. Just be sure to stay honest (verbatim) when doing these types of post so that if you ever need to prove yourself, you'll be able to do so with a smile on your face.😁

OPTION 2: If people are sharing your product/service on their social profiles, ask them if you may repost their content to your feed. It's original, it's user generated and it creates an emotional connection to the rest of your audience. It shows that you are genuinely invested, that you care, that you are connected and that you are interested in the person behind the purchase.

OPTION 3: Run a competition and ask people to enter by uploading any creative content in regards to your product or service. Photo or video, you can use it in the future too. (Reshare entries on your feed and keep these on file for throwback posts) 😊

OPTION 4: Post a picture of a cactus and talk about anything emotional. Give it a try 😂 🌵

Want to know how I can help you grow your business? Contact me 😁

Happy National Pink Flamingo Day 💮🌺🌸💮🌺🌸💮📸
23/06/2021

Happy National Pink Flamingo Day 💮🌺🌸💮🌺🌸💮

📸

Basically, “Think before you ink” right. Choosing a layout in colour scheme can be a nightmare for anyone on their socia...
23/06/2021

Basically, “Think before you ink” right.

Choosing a layout in colour scheme can be a nightmare for anyone on their social platforms, especially Instagram. We are looking for flowy people, make it flow!!!

Read more about Tips and Info on my Website: LINK IN BIO if you consider yourself a fast learner.

Personally, I’ve started using Canva to help me with colour schemes and design needs. Everybody knows – or should know- that your written content is just as important as your designs when posting to social media. Great designs will get you far, but great content blocks will get you even further.

Things to consider when constructing your posts:

- Does this next post fit into the overall message that I’m trying to convey with my brand? (And if not, how can I integrate the two opposing thoughts)
- Does this post have a stated problem and clear solution?
- Am I adding Value of any kind or just posting for the sake of it?

See, I have done a lot of research on how to effectively sell using social posts – YOU NEED TO STATE A PROBLEM and OFFER THE SOLUTION (End in point: you are that solution) while placing a CTA (Call to action) Button in the first few lines of your post. People are tired of reading; people have become obsessed with immediate satisfaction.

So, if you took the time to read this post, instead of just hitting like – you might be one of a kind, my kinda people. My DM’s are always open to collaborations, questions and answers.

There is no wrong or right way to do this social media thing, but here is a wrong or a right way to brad yourself. I’ve seen accounts who use Comic Sans as their primary Font achieve great success – beats me, but I’ve seen it done. Not that I’m hating on Comic Sans; but I am somewhat of a Font Snob if that is even a thing.

🌈 Happy
01/06/2021

🌈 Happy

Or do... It’s up to you to make your brand stand out.You have to do what works for you!  I’ve seen people trying to impl...
01/06/2021

Or do... It’s up to you to make your brand stand out.

You have to do what works for you! I’ve seen people trying to implement big-name brand strategies that simply does not work – It’s me, I’m people, because I have followed many a “grow your Instagram” account types in the hopes of growing my Instagram – forgetting that I need to add value to my community.

I’m switching over to a more personal approach in the hopes of actually helping people.
If you are a small business owner trying to make sense of how this social media thing works – you can educate yourself a bit by reading blog posts and Info on my website. (LINK IN BIO)

Tell me what you think, ask me questions, explain your difficulties and I’ll be happy to assist.

Furthermore, I’m working on a series of posts to help you set up the perfect Solution based Facebook/Instagram posts, explaining why you need to add CTA (call to action) links and why hashtags are important.

Here’s a few tips to keep in mind:

- Always add your location to posts, it creates a wider reach
- Research Hashtags on Display Purposes for your products/brands/location/niche/community and use them (you can use 30 Hashtags per post on Instagram)
- Always ask your community to contact you and supply your preferred contact information in your posts.

If you’re in need of a Social Media Manager simply contact me for my price list and we can discuss what option would be suited for YOUR business.

Not my usual design style but hey, it's   so I thought why not. Thanks Mother earth. I love you dearly. 🖤               ...
22/04/2021

Not my usual design style but hey, it's so I thought why not. Thanks Mother earth. I love you dearly. 🖤

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