We wanted to take a moment to express our gratitude for an awesome year working together. Thanks for making every day merry and bright!
Wishing you health, wealth and happiness (as always, you get to choose the order).
Gavin & the Team at Ready to Send
P.S. Our offices will close today until 2 January but we'll be available by email if you need us.
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🚨 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐓𝐢𝐩𝐬 𝐅𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐭𝐬: Listen And Learn
Being a good listener is key to sales success. Listening shows you care, makes it possible to understand what the prospect's true needs and wants are -- which then helps you frame how you can provide a solution. Sometimes, prospects simply need to convince themselves. In those cases, you just need to listen and validate what they're saying. - Lisa Fettner (Forbes.com)
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🚨 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐓𝐢𝐩𝐬 𝐅𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐭𝐬: Be Obsessed Or Be Average
• Be obsessed with getting your client your service.
• Be obsessed with providing them with the highest level of service and satisfaction.
• Be obsessed with solving their problems and growing your business in the process.
Most salespeople simply lack clarity and obsession, and you can't show me one great salesperson who's not obsessed. - Lucas Pinto (Forbes.com)
🚨 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐓𝐢𝐩𝐬 𝐅𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐭𝐬: Hit Whatever Is Thrown Your Way
Develop an “I don’t care” attitude.
The advice came from a Little League coach. I was having so much trouble hitting the pitch because I was trying to decide if it was a strike or a ball. His advice was to develop an attitude of, “I don’t care what the pitcher throws — I’m hitting it!” The advice applies to sales. Don’t care about the challenges thrown at you — solve whatever they are. - Lee Kiser (Forbes.com)
🚨 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐓𝐢𝐩𝐬 𝐅𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐭𝐬: Be Human
Most agent training on sales is about getting the "prospect" to do what we need.
Sign the contract, get the sale. But it's not about that. We are fiduciaries, so our ultimate responsibility is to serve the client. When we go in with our goals in mind, not theirs, it shows. It degrades trust. When we go in with a mindset of helping them reach their goals, we build trust. Serve. Success follows. - Stacy Stateham (Forbes.com)
🚨 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐓𝐢𝐩𝐬 𝐅𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐭𝐬: Consider Options
Be a trusted adviser.
By presenting multiple options to a potential client, you can guide them to the best option for them rather than pushing something on them. We often tell people if our solution isn't the right fit for them, and we might lose a sale as a result, but the trust we build with people by being honest generates more long-term value than any individual sale. - Jeremy Brandt (Forbes.com)
🚨 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐓𝐢𝐩𝐬 𝐅𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐭𝐬: Create Value
The best piece of advice I have received in my career has been to create value. When we focus on creating value for others, we create trust with our audience.
This trust has been the single greatest asset in my portfolio. It has led to great opportunities within our industry and has helped foster some wonderful client relationships. - Christopher Lazarus (Forbes.com)
#𝗔𝗴𝗲𝗻𝘁𝘀𝗧𝗶𝗽𝘀: Real Estate Marketing Ideas 💡 - 𝗛𝗼𝘀𝘁 𝗙𝗿𝗲𝗲 𝗦𝗲𝗺𝗶𝗻𝗮𝗿𝘀
Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic 101 seminar about the basics of home buying and bond applications.
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you.
Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to shop for a home.
Megan Marrs - WordStream
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#𝗔𝗴𝗲𝗻𝘁𝘀𝗧𝗶𝗽𝘀: Real Estate Marketing Ideas 💡 - 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗖𝗼𝗹𝘂𝗺𝗻𝗶𝘀𝘁 𝗶𝗻 𝗟𝗼𝗰𝗮𝗹 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲𝘀
When it comes to real estate, it’s important that you get laser-focused on local.
Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. See if you can write a column or feature for local publications.
You don’t want to be blatantly salesy – today’s consumers don’t like to be pitched to. Instead, try to showcase your knowledge. Write about how rising prices of houses on the market shows that the town is doing well, or list the reasons why your area is becoming more popular.
Megan Marrs - WordStream
#AgentsTips: Real Estate Marketing Ideas - Host a Webinar
Hope you have been enjoying our 𝗙𝗥𝗘𝗘 𝗪𝗘𝗕𝗜𝗡𝗔𝗥'𝗦 hosted by Gavin 😃
If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. Host a "12 Little-Known Things to Look For In A New Home" webinar, providing a Q&A at the end for questions.
Webinars can also be re-purposed as YouTube videos, with can serve as valuable video content that can live permanently on your website!
Megan Marrs - WordStream
#𝗔𝗴𝗲𝗻𝘁𝘀𝗧𝗶𝗽𝘀: Real Estate Marketing Ideas 💡 - 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗚𝗼𝗶𝗻𝗴 𝗡𝗶𝗰𝗵𝗲.
If you’ve got some real estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated areas.
Megan Marrs - WordStream
#𝗔𝗴𝗲𝗻𝘁𝘀𝗧𝗶𝗽𝘀: Real Estate Marketing Ideas 💡 - 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿
FYI: We can do this for you 😉 Here to help! To learn more please follow the link https://bit.ly/33raVrY
Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of.
Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc. Segment your newsletter subscribers based on their location, ensuring that they only get relevant emails and updates from you.
Megan Marrs - WordStream
#𝗔𝗴𝗲𝗻𝘁𝘀𝗧𝗶𝗽𝘀: Real Estate Marketing Ideas 💡 - 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗔𝘄𝗲𝘀𝗼𝗺𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲
Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. They'll use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.
Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances.
Megan Marrs - WordStream
#𝗔𝗴𝗲𝗻𝘁𝘀𝗧𝗶𝗽𝘀: Real Estate Marketing Ideas 💡 - 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗦𝗶𝘁𝗲 𝗠𝗼𝗯𝗶𝗹𝗲-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆
Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
Megan Marrs - WordStream