02/01/2025
Happy New Year… thanks to everyone who supported BTR in 2024, starting with the bands who continue to build up this community and put their trust in me to promote their music.
Last year I put out more vinyl than I ever have, made a movie, made a record with my brothers in , and focused on a lot of touring to promote said record. Honestly, it all burnt me out quite a bit. I’ve never worked so hard on personal creative projects, and I the sheer amount of things happening at once caused my focus to slip on the overall BTR trajectory and each individual release. I’m immensely proud of everything that came out and grateful for the community support, but in the spirit of continuing to learn 2025 will bring some positive changes.
Working with independent ska music and bands and friends is my passion, and I decided a few years ago to also try and make it a small business to support myself and others. Making something a “small business” also brings the expectation and urge to continue to make things BIGGER, make MORE, and GROW FAST, which I’m learning to reject in a healthy and sustainable way (ty capitalism). I’m reevaluating why I really want to do this and what I want it to be, so that I can keep doing it for as long as possible. There was a pretty funny rumor going around that I do this because it has somehow made me wealthy. I started paying myself for the first time around mid 2023, roughly what I made in my first job out of high school almost 20 years ago. The fact that I can pay myself anything by putting out ska records is something I’ll be proud of forever. BTR is still just me, some dude who love ska, shipping records out of a garage.
I’m really excited about what is coming out of BTR in 2025. The pace might be a little slower but each record will hit twice as hard. After a couple weeks of thinking hard about the plan and the vision, I’m really excited and ready to recommit to the mission of this label… building community, making cool stuff, and making a space for the people who share the vision. Thanks for reading and understanding. Thanks for continuing to support. Thanks for listening. Thanks for showing up. Thanks 🖤✌️