Helping businesses of all sizes creating a professional look and feel.
Transform your social media presence with high-quality, relevant content and activity, increasing followers to help your business grow and meet goals. Cherry Media Services can be your outsource partner for creating that "cherry on top" professional look & feel required to compete in today's market.
It’s easy to get stuck using the same hashtags on your Facebook posts. However, it’s important to take a little time to experiment with some new hashtags to boost your reach.
You can easily discover what hashtags are in use on Facebook by typing in the search bar. Plus, on the Facebook mobile app, just start typing your desired hashtags and Facebook will make additional suggestions!
When is the last time you did a hashtag refresh? 🛁
Facebook started pushing the use of hashtags in posts to improve your reach. First, hashtags never really seemed to take off on Facebook. In fact, it was very much discouraged. That is, until now!
Here’s what to know, so far, about using hashtags on Facebook:
- Generally add a 3-5 key hashtags per post
- Place hashtags mostly at the bottom
- Use a mix of wildly popular hashtags, along with some less popular and some very niche ones.
- Consider creating your own unique hashtag as well to add to all posts.
🔥 TIP: Consider going back through some of your best performing Facebook posts and ADD hashtags! Plus, be sure to add a comment and see if some of your friends/fans can add a comment, too. This activates Facebook’s “Story Bump” algorithm and could help more people discover your content.
Are Facebook Stories important? 🤔
Right now, Facebook stories easily beat Facebook posts in the news feed. That's because Facebook stories have a much higher organic reach than Facebook posts. On top of that is the fact that there are fewer businesses that actually create Facebook stories which means there is less competition.
And when you combine low competition with high demand, then you will find yourself a big opportunity!
Need help creating Facebook stories? Contact us!
📧 [email protected]
Click 🔗 bit.ly/CherryFBM
Facebook Messenger will quickly become one of your most important marketing channels. Consumers simply are moving away from the noise of email and turn to messaging apps on a regular basis to communicate directly, privately, fast and reliable with friends and businesses. Messenger is already bigger than Snapchat, Twitter and Instagram combined!
This makes developing a marketing strategy around Messenger critical to your business. Do you use Facebook Messenger already?
A beginner's tip for anyone who's just getting started: set up automated responses to address common questions and automate your customer service.
www.cherrymediaservices.com
Strong engagement on your Facebook posts is one of the best ways to maximize your reach. Engagement can likes, comments, shares and clicks.
How is your post engagement rate? To find this:
1- click 'Insights' in the top menu
2- click ‘Posts’ in the left-hand side menu.
3- scroll down to ‘All Posts Published’.
4- open the 🔽 menu at the end of the row above the posts (to the right of ‘Reactions, comments & shares’).
5- choose 'Engagement Rate’
Now you will be able to see the Facebook Engagement Rate next to each post.
Above 1% engagement rate is good. 0.5%-0.99% is average. Below 0.5% engagement likely means that you need to realign your messages to that of your audience's expectations – and in the process attract more compelling and engaging contributions from your community members.
When is the best time to post on Facebook?
If you’re looking to find the best time to post on YOUR page, the best place to start is Facebook Insights. To see your Page Insights, click Insights at the top of your Page.
From the Insights dashboard, select Posts in the left-hand column menu. This will take you to a detailed breakdown of the days and time your fans are most active on Facebook 🥳
Have you been posting at your best time?
Should you use hashtags on Facebook? Instagram wants you to use hashtags but do they also work on Facebook?
Well, the use of hashtags seems to be growing on Facebook. This may be because users can now link their Instagram and Facebook accounts, and cross-post to both channels. Logic tells us that if hashtags are effective elsewhere, they can be applied effectively on Facebook.
As I’m sure you know, it’s important to tailor the content you produce and share to each individual social media channel.
That being said, YES, hashtags can work on Facebook but the way in which you should use hashtags on Facebook is unique.
Here are 3 Best Practices for using hashtags on Facebook:
1- Use one or two carefully-chosen hashtags
2- Use branded hashtags on Facebook
3- Only use specific relevant hashtags
Use Facebook hashtags strategically because using hashtags just for the sake of it could be detrimental!
Did you know: You can now choose to hide like counts on Instagram and Facebook!
After years of testing, FB and IG have settled on an opt-in experience for hiding like counts to allow people to disable seeing them across all posts and an option to hide their own public like counts from others.
How to hide likes on Facebook:
1- Go to Settings and search for Settings & Privacy
2- Click on Settings in the drop down menu
3- Scroll down to the 'News Feed Settings' section
4- Click on 'Reaction Counts'
5- Choose your settings.
This update is still rolling out to all Facebook users, so if you do not have this feature yet, you will soon.
Have you tried Facebook’s “Save...” feature yet?
With more and more posts sneaking into your news feed every day, the Facebook 'Save link' feature is a handy tool to help you save important links and posts you want to come back to later, or to rehash and reuse for your page!
Saving a link on Facebook is easy. On the post you want to save, click on the three dots on the top right corner and choose "Save ..." (link/post/video)
Did you know you can invite people who have liked your individual posts to like your page?
Select one of your posts and click on the group of people who’ve liked it. 👍🏻 This is a goldmine for finding people who already have an affinity to your content but have not yet liked your page.
Browse through to see who hasn't liked your page and invite them to do so.
9 out of 10 times, they will 🎈
Does your social media account really need this much content? What is important? Let's break it down...
Consistency is 100% key to success on Facebook. Now, consistency doesn’t mean frequency – it means showing up repeatedly and regularly. You get to choose the frequency, just be consistent and stick with that.
Need help with social media consistency?
Click 🔗 bit.ly/CherryFBM
Instagram is disabling the ability to share (and reshare) posts from your feed to Stories. The reason for this, according to Instagram, is that people don't respond very well to Stories that are these types of shares. Instead, people tend to respond better to unique content created exclusively for Stories. So, they’re testing this out. It may turn into nothing, or it may be the way it goes.
But before you panic, if Instagram does decide to do away with the option to share feed posts to Stories, you can still 'share' your posts. You just have to be a bit more creative in the approach. Here’s what you do:
1- Post your Instagram feed post as normal.
2- Open the Story camera and go to your gallery/camera and select the feed post image.
3- Then fit the image into the Story as you see fit and add your text, stickers, etc. like you normally would.
5- Add a call-to-action on your Story that says something like “see the whole post in my profile” or “visit my profile for the complete post” or whatever.
Boom. There you have it.
Instagram announced the change in a notification banner sent to users in 'select countries' where the test is being conducted. Which countries are participating is currently unsure.
Do you still have the ability to share posts from your feed to Stories?
Consumers want brands to get real. That means maintaining authenticity and transparency about your activities and products. Admitting a mistake and openly addressing problems or disappointments rather than removing or avoiding negative comments.
In 2021, you can no longer expect to "get away" with attempts to avoid, remove, or otherwise sweep under the rug. Get social and show yourself behind the scenes.
Inclusivity is more important than ever! Brands are under increasing pressure to take meaningful steps for inclusion in their business operations and marketing. More than ever, the public is aware that they have plenty of options, so they put their money into companies that show they are investing in the communities and issues they are passionate about.
So in 2021, inclusivity will become an even greater focus for brands looking to build deeper connections with their customers. If your brand's social presence doesn't reflect your audience's view of identity and diversity, you're ultimately missing a critical opportunity to connect with them.
As highlighted in a previous post, Stories is a very dominant content format, with over 500 million users interacting with it every day. The use of video as Stories will increase as they seem to outperform photos.
Tell your story through Insta Stories in 2021
Live streams became popular with the global health crisis of 2020. Many businesses took to live streaming features on social media to maintain social distancing and prevent the spread of COVID-19.
In 2021 live streaming will continue to gain popularity, as people have gotten used to being able to interact with brands live without ever leaving their homes. So live streaming should definitely be a part of your social media marketing strategy.
Today people's attention spans are short, and this is why content formats like Stories have become popular. They are short, engaging, and addictive in a way that people can spend hours scrolling through one Story after another.
In 2021 ephemeral content, content that is available only for a short duration and disappears afterward, will keep gaining popularity. Focus on engaging Stories to grab your consumers attention!
As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. What changes can you expect and what do they mean for your business?
We’ve put together some of the top trends to watch to help you adapt and grow. Follow for trend updates!
Graphic design is more than just aesthetics; graphic design is a form of communication between your company and your audience.
From business cards to stationery, from stamps to paper, from office supplies to beyond... The goal is to have beautiful cohesive branding throughout your company.
Whether you just need a business card, flyer, or a designer to do it all, Cherry Media is here for you!
📧 [email protected]
A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first impression.
Cherry Media can create a professionally designed selection of post frames and watermarks to use for social media posts, including fonts, template samples, color palette and a grid preview.
The goal is to have a beautiful cohesive online presence to grow your business. 😍 Click 🔗 bit.ly/GetToInstaFame
Are you ready for Digital Advertising? 👩🏼💻
During the pandemic, most businesses have entered the digital kingdom and are now using the Internet for everything from communication and brand building to social engagement.
To succeed today, your business must develop a digital marketing plan so you stay relevant to your customers and keep up with your competitors.
Are you able to lead an effective online marketing strategy that works for your business? If not, like most busy business owners, your best option is to outsource your digital marketing.
Contact Cherry Media and find out all we can do for you! bit.ly/CherryServices
🌸🍒 Sweet cherries are grown by making sure different varieties pollinate each other. It's great to be posting every day, but without pollination of your content, the engagement will be sour, not sweet!
Engaging with your followers, sharing valuable content, creating a buzz, being seen on different channels ... is all very important to get pollinated and harvest those sweet cherries! 🌸🍒
Did you know we can manage your blog strategy and publish on your behalf? 🔗 bit.ly/CherryWrites
Build an amazing blog with our blog services!
Starting a blog can be a fast and easy way to drive more organic traffic to your website.
For good copywriting, follow the rule of AIDA:
Attention: Capture attention with something catchy.
Interest: Tell interesting facts, examples, stories.
Desire: Make readers desire the product/service.
Action: Get readers to take action.
Need help starting a successful blog? Click 🔗
bit.ly/CherryWrites
Do you make use of the Rule of Thirds’ when taking a photo? 📸 If not, you really should, it's a game-changer!⠀
The rule of thirds is a set of guidelines that uses an imaginary grid ( #) made up of two horizontal and two vertical lines. The photos focal point is placed on these grid’s lines or on their junction points to add depth and create a much more pleasing and balanced composition 🤩
By simply enabling the Rule of Thirds grid on your camera app, you can start applying this simple trick right now!
Nothing can be grown until the soil is ready. 🌱 It's key to have a firm base on which to build your business. Once the fundamentals are in place, you will have fertile soil, cultivated for timeless growth. 🍒
Do you need help with your social media? Take a look at our services: http://bit.ly/CherryServices and let us know how we can be of service to your business.
Every person and business is different and needs varying levels of social media support. Cherry Media understands this and offers ongoing assistance in various packages to suit your requirements.
Check them out! 🔗 bit.ly/CherryServices
From average to amazing! Beat the competition during job applications: It's your time to PLAY BALL! 🏀
Send us your resume for a professional layout makeover, so you will stand out from the rest, make a lasting first impression and get the interviews you deserve. Be ready for when that incredible opportunity arises…
📧 [email protected]
Facebook and Instagram are a great way for businesses to reach out and interact with prospects and customers. With Cherry Media on your side, you won’t have to worry about having fresh content or in-house staff to interact with your fans. Cherry Media does it all, from profile set up to daily management, from training to concept creation.
Get in touch to discuss the possibilities or visit us online: bit.ly/CherryServices
Ever feel like you are not doing anything or not being productive when you just sit around and stare in the distance? 😐 The opposite's the truth!
Breakthroughs, big ideas, amazing adventures are born by just taking a minute to tune out, be quiet, listen to your inner voice. So go ahead and take the time to relax, sit back and let life come to you.
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