17/04/2023
This is frightening and obviously theft of intellectual property !!!!
It's a new working week in the music industry – and it's already provided a flurry of fresh headlines over AI's impact on the business of superstars.
Over the past few days, three Universal Music Group-affiliated megastars – Drake, The Weeknd, and Rihanna – have seen their vocals replicated by AI tools, and then 'performed' within viral music productions.
The tune that's drawn the most attention, understandably, is a cover version of Ice Spice's risqué 2022 hit Munch (Feelin' U), on which the vocals are 'performed' by an AI copycat of Drake's voice.
It's currently being posted and reposted across social media sites including Twitter and TikTok. Drake himself took to Instagram over the weekend to label it "the final straw".
The voice of another UMG-signed superstar, Rihanna, has also been ripped off in a separate viral social media snippet, on which an AI replication of her voice can be heard 'singing' the Beyoncé hit, Cuff It.
(The robotic results, for at least some of the clip, edge frighteningly close to being uncanny.)
Yet the AI-replicated vocal that's set to cause the noisiest music industry fallout is an original composition, heart on my sleeve, created by an 'artist' named ghostwriter – featuring AI vocals in the style of Drake duetting with The Weeknd.
Why is heart on my sleeve bound to ignite intra-industry music biz tensions this week?
Because audio and video files of the full 2-minute-14-second track have been successfully distributed to multiple music streaming services, including Spotify, YouTube / YouTube Music, and Apple Music.
On Spotify, at the time of writing, the track has over 250,000 plays. On YouTube, the video (uploaded by ghostwriter) has over 150,000 plays.
The top comment under said YouTube video, posted by ghostwriter themselves: "this is just the beginning".
The company responsible for the distribution of heart on my sleeve is currently unknown.
One credible sleuth, AppSumo's Mitchell Cohen, suggests that the track could potentially have been created and/or promoted for viral marketing purposes by a CRM startup called Laylo, which works with music artists.
According to a Financial Times report, Universal Music Group recently sent emails to music streaming services including Spotify and Apple Music on the subject of AI-made music, warning: “We will not hesitate to take steps to protect our rights and those of our artists.”
According to the FT, Universal told these streaming services to take action to block AI services from 'scraping' melodies and lyrics from UMG's copyrighted songs. Whether that covers AI's replication of unmistakable vocal tones and styles from established superstars is another matter.
Expect some fierce debate around the legality of such mimicry to erupt in the months ahead... especially over whether AI copying a star's vocal delivery by absorbing/processing their past audio recordings constitutes an infringement of copyright.
Interestingly, the ghostwriter track doesn't mention Drake or The Weekend anywhere in its title or description on Spotify or Apple Music.
On YouTube (and YouTube Music), though, its video is labeled heart on my sleeve (Drake AI song feat. The Weeknd).