Tereza Toledo

11/06/2024

Creating content for social media, email and all the marketing things we should be doing can be a pain!

I often struggle with marketing my content once it's live. I'm good at creating Pinterest pins and sharing my content there, but managing social media marketing is so time-consuming and challenging.

I don't want to hire a social media manager to do it for me now, and I want to keep it simple, streamlined, and effective.

The best way to do it is to create one piece of content and utilize it correctly for ALL platforms. That means cutting, editing, resizing, remaking graphics, and more. But doing all of this can feel overwhelming.

My friend and Pinterest ads strategy mentor, Heather, just published a video reviewing a crazy good tool that makes the content creation process a breeze!

I don't know about you, but I'd rather streamline it as much as possible, and that's where today's video about my new content creation process will save the day.

She's creating one video or podcast episode and then turning it into a transcript, a blog, threads, emails, and social media posts for all platforms!

This tool also allows you to edit videos and audio, remove uhhs and umms automatically, smooth out audio, and remove loud noises.

I'm shocked one tool can do so much at a scale like this, but it can.

Check it out (link in the first comment), and let me know what you think!

07/05/2024

Going gray is the way to see results and growth on Pinterest!

Before I explain what I mean, I need to do some storytime here. Stay with me, and it will make A LOT of sense!

​Two years ago, after spending at least two-thirds of my life dyeing my hair at least every eight weeks, I decided to let my natural color in. In the beginning, I colored my hair for fun, to look different, until I ended up chained to coloring my hair to hide the white strands as they started to show.

Well, I had enough, and after seeing other folks letting the gray in, I decided to give it a go. I wanted the luscious and beautiful natural gray hair I saw so many women showing on social media, and I wanted it right away.

It turns out it's not that simple. Either you find a gray hair transition expert, pay tons of dollars, and hope for a good result, or you learn how to care for your hair, surround yourself with supportive people, and give it time—A LOT OF TIME.

I ended up with option #2. It took two years to achieve the full results I wanted.

Now, what does that have to do with Pinterest?

If you haven't guessed it yet, here's a hint:

It has something to do with putting in the work, patience, and consistency.

See, I wanted immediate results, but the only guaranteed route was the one where I educated myself, put in the work, and gave it time—the one where I simply committed to keeping going until the end.

Yes, you can hire a top Pinterest expert and start running ads. But that will cost you a lot of money, and results won't be guaranteed. Or you can take the less-traveled route, where you learn what to do, use a proven strategy, and consistently follow it.

​If you're still here, Check the first comment for resources that will help you plan your strategy and keep going to get the best Pinterest results in less time (free and paid).

26/04/2024

Let's talk about Pinterest views dropping: the why and how to deal with it.
​
​I've been working with Pinterest accounts for over 8 years, and something happens around this time of year. Once we get to Spring (US/Canada/Europe), views start tanking.

​No matter how many views you had before or how much you've been pinning, aside from a few niches, your views will drop. And just have to be ok with it.

The reason why this happens is simple. People are tired of being inside and start spending more time outside. That means less screen time. Less screen time means people spend less time perusing Pinterest, which means fewer views for everyone.

​So how can we fix it?

We can't really force views up, especially during this time of year. But we can fine-tune the strategy, review the account (remember the account audit steps I shared in the last email?), and create content that will compound and lead to even more views starting at the end of the summer as people start using Pinterest more often again.

​​If you're a visual person, here's my last video talking about low views on Pinterest and what you could do about it (link in the first comment).

23/04/2024

If you're like me, you're always wondering if your profile is good enough and how you can make it better and more effective.
But you may not be ready to hire a Pinterest marketing expert to do it for you. That's why, to ensure you're on the right track, I want to show you how I do it.
When auditing a Pinterest account, I follow these steps shared by my go-to Pinterest expert, Heather Farris (yes, I'm an expert, and the best experts are constantly learning from other experts):
"First: I review the boards and add them to a spreadsheet for further work later.
Second: Do the boards have a search-friendly title and description?
Third: What pins have been pinned recently, and are they using what I can identify as search terms?
Fourth: A deeper look at boards, what pins are on those boards? Are they on topic for the board? If not, we need to correct that going forward.
Fifth: Is the display name search-friendly?
Sixth: Is the bio fully filled out, and does it properly tell pinners what you do?
Seventh: Branding of the Pinterest pins and overall profile, does it generally match the website?
Generally, I’m looking for an overall audience attraction to what you want your pins to do. If you’re not using keywords, your audience likely won’t find you. If you’re using haphazard branding and design strategy, then you might be losing engagement and, therefore, not driving traffic or sales."
Now, you may ask me: how does it work, and how is the process done IRL?
I get it. That's why I'm sharing this [Pinterest account audit video: https://youtu.be/5wGJaP2DONc?si=ryse7JTeeFQcXkvU I've done live not that long ago.
Grab some coffee and prepare to watch the account audit and review!
After watching, check these free resources to improve and blow up your own Pinterest account:
💵 FREE Pinterest Growth Workshop: https://bit.ly/Pinterestworkshop1
✅ Canva Pin Templates (free and paid): https://bit.ly/PinterestCanvaTemplate
👉 FREE CHAT GPT prompts for Pinterest: https://bit.ly/ChatGPTpromptsforPinterest

✅ Get my FREE Pinterest Starter Guide: https://terezatoledo.com/pintereststarterpack/ 📈 Get my FREE Pinterest Account Optimization Checklist: https://tere...

08/04/2024

To boost the chances of your pin getting attention, try adding a call to action.

In whatever you post, make sure to include a clear call to action. Keep it interesting and tease your audience a bit, leaving them curious for more without bombarding them with info.

If you're looking for more ways to improve your Pinterest game, check out my free guide on setting up your account here: https://www.terezatoledo.com/pinterest

05/04/2024

Are you wondering why you're not getting results from Pinterest? Let me explain!

In this week’s featured video, I will share with you 10 common Pineterst mistakes that cause lack of Pinterest results. Avoid these Pinterest mistakes, and you'll immediately will get views, saves and other results on Pinterest.

Watch this video if you would like to know 10 don'ts for your Pinterest marketing strategy.

https://youtu.be/cXfnd1Rq1JU?si=z-YfT0O0FabCdC60

04/04/2024

Are you wondering what kind of idea Pins you should be creating on Pinterest?

Great! In this week’s featured video, I will share with you my Pinterest tips and killer ideas for idea Pins! These idea Pin advices will give you more Pinterest views, more saves and more Pinterest followers!

If you would like to know 5 killers idea for idea Pins and blow up your Pinterest account - watch this video!

https://youtu.be/NVBvwH-78aI?si=zreN46J7E_WY5TT1

02/04/2024

Are you ready to increase your awareness, grow your traffic, leads, and increase your sales through Pinterest?

Consider using Pinterest for Business and start pinning. Here's how👇

01/04/2024

To up your chances of a pin going viral, focus on using text that's easy to read.

Here's the deal: If your text is a puzzle, people will likely scroll past. So, keep your font clear and large enough for easy readability. And just a quick tip: steer clear of script fonts—they can be tough to decipher!

If you're eager to optimize your account further, check out my free guide on setting up your Pinterest game here: https://www.terezatoledo.com/pinterest

28/03/2024

Would you like to grow your business Pinterest account?

In this week’s featured video, I want to tell you how you can use Pinterest Trends Predicts for your benefit to grow your business.

It is easier to create content on Pinterest knowing these trends, that is why you need to know them!

If you would like to know how to go viral using Pinterest Trends Predicts - watch this video!

https://youtu.be/cVIVL-ViVCg?si=895wD4pqnrVrfC_S

26/03/2024

How many pieces of content should you be making for Pinterest?

There is no specific number that you have to have to get started. But the quick answer? At least 10. This is because with at least 10 pieces of content you are able to create 5-6 different images that you can pin at certain intervals. Just remember that:

📌Your content has value
📌Post consistently
📌And use your KEYWORDS!

What do you think is the right amount of content you should be making? Share with me in the comments!

25/03/2024

Do you currently have a pinning strategy? If you're looking to market your business on Pinterest, having one is crucial!

Here's the last piece of advice: Keep your strategy updated. If your pinning strategy isn't as "fresh" as Pinterest Best Practices and the algorithm, it might struggle to thrive.

Before diving into your strategy, be sure to explore my free guide on how to set up your Pinterest account here: https://www.terezatoledo.com/pinterest

21/03/2024

Would you like to hire someone to manage your Pinterest account? Are you wondering how much does a good Pinterest manager or a virtual assistant cost?

In this week’s featured video, I want to tell you how much you should expect to pay when you hire someone to take over your Pinterest business account.

You may need a Pinterest expert to run your business Pinterest account, and that's totally normal. You just have to find out how much it costs first!

Watch this video if you would like to learn how much it costs to hire a Pinterest expert!

https://youtu.be/APHktmPveaY?si=FkSAFwvq7Hk0dGaE

19/03/2024

Pinterest is not just a social media network but it is also a visual search engine and productivity tool for planning.

If you're using Pinterest for business, here's the list of what you need to succeed on this platform.

18/03/2024

Do you currently have a pinning strategy?

If marketing your business on Pinterest is in the cards, having a strategy is essential! Here's another nugget for you: Keep it simple. Your strategy should be straightforward, making it easy for you or your assistant to understand and implement without additional explanation.

Before delving into your strategy, be sure to explore my free guide on how to set up your Pinterest account here: https://www.terezatoledo.com/pinterest

15/03/2024

Ever wonder how to master the workday juggle? What's your go-to method for keeping tasks in check?

14/03/2024

Are you wondering what are the best times to Pin on Pinterest or what is the best day to Pin on Pinterest?

In this week’s featured video, I want to tell you when to schedule or to pin your Pins for the best possible results! It's my pinning strategy!

There are definitely better and worse times to Pin on Pinterest. You have to learn how to pin correctly on Pinterest, so your account could grow your Pinterest account.

Watch this video if you would like to know the best time to pin on Pinterest - strategy that will blow up your Pinterest account!

https://youtu.be/PRlHFom90pw?si=8lrAlhqIaZAkmwJo

12/03/2024

Don't make this mistake! 🛑

If you've been following me for a while now, you know that keywords are very important when it comes to marketing on Pinterest. Aside from using them strategically in your pins, you need to use them on your profile as well! Remember the following things to optimize your profile:

📍Use clear AND relevant keywords
📍Do not stack keywords
📍Research important keywords for your niche

For more tips on building your Pinterest account, visit https://terezatoledo.com/